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HubSpot vs Relaticle: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot and Relaticle side by side. This page compares data; it is not a hands-on review.

On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 19,150 user reviews compared Pricing checked Oct 15, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

HubSpot

CRM platform for scaling businesses

Best for you if:

  • • You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost

Relaticle

Open-source AI CRM for people who sell without a sales team

Best for you if:

  • • You want free to self-host under AGPL-3.0, with unlimited users and records
At a glance: HubSpot vs Relaticle
At a Glance
HubSpot HubSpot
Relaticle Relaticle
Starts at
Free plan, paid from $20/seat/mo, billed monthly Starter (CRM Suite) plan
Free plan
Category
CRM Workflow Automation
AI Agents CRM
Rating
3.9/5 G2 4.4 · Capterra 4.5 · TrustRadius 4.3 19,150 reviews n/a
Free plan
Yes Yes
Watch out for
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. Additional contacts cost $250/mo per 5,000. n/a

Choose HubSpot or Relaticle?

HubSpot

Choose HubSpot if

  • You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
  • You want unified platform eliminates data silos between marketing, sales, and service teams
  • You work in CRM, not AI agents
Relaticle

Choose Relaticle if

  • You want free to self-host under AGPL-3.0, with unlimited users and records
  • You want priced per workspace, so adding teammates never changes the bill
  • You work in AI agents, not CRM

In-Depth Analysis

HubSpot HubSpot

CRM platform for scaling businesses

Fair value

HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.

Watch out

Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. Additional contacts cost $250/mo per 5,000.

Strengths

  • Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
  • Pro: Unified platform eliminates data silos between marketing, sales, and service teams
  • Pro: Intuitive interface with short learning curve compared to Salesforce
  • Pro: Extensive integration marketplace and open API for custom connections
  • Pro: HubSpot Academy provides free certifications and high-quality training content

Weaknesses

  • Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
  • Con: Marketing contacts model means you pay more as your database grows
  • Con: CMS is less flexible than WordPress for heavily customized websites
  • Con: Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
  • Con: Contract terms require annual commitment; no monthly billing on higher tiers

Key features

Free CRM with contact management, deal tracking, and company records Marketing Hub with email campaigns, landing pages, forms, and ad management Sales Hub with pipeline management, sequences, quotes, and meeting scheduling Service Hub with ticketing, knowledge base, live chat, and customer feedback Content Hub for website building with drag-and-drop editor and SEO tools Operations Hub for data sync, workflow automation, and data quality tools

Relaticle Relaticle

Open-source AI CRM for people who sell without a sales team

Good value

Relaticle's pricing is generous for a team-based AI CRM, with a true $0 self-hosted tier that includes unlimited users and records.

Strengths

  • Pro: Free to self-host under AGPL-3.0, with unlimited users and records
  • Pro: Priced per workspace, so adding teammates never changes the bill
  • Pro: AI agents read and update the CRM through the MCP server
  • Pro: Rela shows each change as a card you approve before it is saved

Weaknesses

  • Con: No SOC 2 or ISO 27001 certification yet
  • Con: No native mobile apps
  • Con: Fewer ready-made integrations than older CRMs; other tools connect through the REST API or MCP
  • Con: Self-hosting means you run updates and backups yourself

Key features

Companies, people, opportunities, tasks and notes Custom fields on your records Opportunity pipeline board with your own stages MCP server for Claude and ChatGPT Rela, the built-in AI assistant, with approval before each change REST API

Plans and prices: HubSpot vs Relaticle

Plans and prices of HubSpot and Relaticle, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
HubSpot
  • Free: Free
  • Starter (CRM Suite): $20/seat/mo, billed monthly
  • Professional (Smart CRM seat): $50/seat/mo, billed monthly
  • Enterprise (Smart CRM seat): Custom pricing
  • Marketing Hub Professional: $890/mo, billed monthly
  • Marketing Hub Enterprise: Custom pricing
hubspot.com/pricing read Oct 15, 2026
Relaticle
  • Self-hosted: Free
  • Cloud Pro: Custom pricing
  • Cloud Scale: Custom pricing
  • Enterprise: Custom pricing
relaticle.com read Oct 1, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot pricing and Relaticle pricing.

Key Takeaways

HubSpot

  • Choose if you want CRM platform for scaling businesses

Relaticle

  • Choose if you want open-source AI CRM for people who sell without a sales team

What the data shows

On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

  • Only HubSpot has a published user rating (3.9/5 from 19,150 reviews); Relaticle has none we can show.
  • HubSpot starts at $20/seat/mo, billed monthly; Relaticle has no public paid plan price on file.
  • Both have a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do HubSpot and Relaticle compare in 2026?

On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only HubSpot has a published user rating (3.9/5 from 19,150 reviews); Relaticle has none we can show. HubSpot starts at $20/seat/mo, billed monthly; Relaticle has no public paid plan price on file. Both have a free plan.

What are HubSpot and Relaticle used for?

HubSpot: CRM platform for scaling businesses. Relaticle: Open-source AI CRM for people who sell without a sales team.

What does HubSpot cost vs Relaticle?

HubSpot's cheapest paid plan is Starter (CRM Suite) at $20/seat/mo, billed monthly; it also has a free plan. Relaticle has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 15, 2026.

What's the main difference between HubSpot and Relaticle?

HubSpot's main strength: generous free tier with CRM, forms, email, live chat, and basic reporting at no cost. Relaticle's main strength: free to self-host under AGPL-3.0, with unlimited users and records.

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