Bigin

Name: Bigin
Brand: Bigin
Price: 7 USD
Rating: 4.6 (1619 reviews)

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The simplest CRM for small businesses to close deals faster and streamline workflows.

CRM Sales Workflow Automation

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4.6(1,619 across the web)

FreemiumVisit Website

Reviews onG2Capterra

1619 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Specifically designed for small businesses, avoiding unnecessary complexity.

Biggest con

The free plan has significant limitations on records and automations.

TL;DR - Bigin

Simplifies CRM for small businesses with easy-to-use pipelines.
Automates routine tasks and integrates multi-channel communication.
Provides a 360-degree view of customer data for better management.

Pricing: Free plan available

Best for: Growing teams

4.6/5 across review platforms

What is Bigin?

Editorial review

Bigin by Zoho CRM is a streamlined CRM solution specifically designed for small businesses. It helps companies manage their customer interactions, sales pipelines, and daily operations efficiently. The platform focuses on simplifying the CRM experience, allowing users to track opportunities through customizable pipelines, manage customer data comprehensively, and automate routine tasks. Bigin is ideal for small businesses looking to organize their sales process, improve customer communication, and reduce manual work without the complexity of larger enterprise CRMs. It offers features like multi-channel communication (email, phone, WhatsApp, social media), workflow automation, and mobile access, enabling teams to stay connected and productive from anywhere. The product aims to help small businesses increase lead conversion rates, save time, and ultimately boost revenue.

Available on: Web, iOS, Android, macOS

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcebigin.com ↗

Pros & Cons

Pros

Specifically designed for small businesses, avoiding unnecessary complexity.
Offers a free plan, making it accessible for very small operations or individuals.
Strong multi-channel communication capabilities, including social media lead integration.
Robust automation features to reduce manual workload.
Comprehensive mobile applications for on-the-go access and productivity.

Cons

The free plan has significant limitations on records and automations.
Advanced features like more pipelines or data records require add-ons or higher-tier plans.
While designed for simplicity, some users might find the initial setup of pipelines and automations a learning curve.

Ratings Across the Web

4.6(1,619 reviews)

Bigin holds an aggregate rating of 4.6 out of 5 from 1,619 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Team Pipelines & Sub-pipelines360-degree Customer View & ManagementMulti-channel Communication (Email, Phone, WhatsApp, Social Media)Workflow Automation & Lead Capture FormsMobile Apps (iOS, Android, iPadOS, macOS)Integration with popular apps (Google Workspace, Microsoft 365, Mailchimp, Shopify, Zapier)Customizable Dashboards and ReportsBooking and Appointment Scheduling

Pricing Plans

15-day Free Trial

Pricing checked Sep 8, 2026

Free

1 user
500 records
1 pipeline
3 automations

Express

$7/month

US$7/user/month billed yearly (US$9 monthly) on zoho.com/bigin/pricing.html
Unlimited users
50,000 records
3 team pipelines

Premier

$12/month

US$12/user/month billed yearly (US$15 monthly)
100,000 records

Bigin 360

$18/month

US$18/user/month billed yearly (US$21 monthly)
1 million records
Highest feature limits

Calculate your cost View full pricing

Is Bigin worth the price?

84/100

Bigin publishes USD on zoho.com/bigin/pricing.html.

Free is $0 for 1 user and 500 records. Express is $7/user/month billed yearly ($9 monthly).

Premier is $12 yearly-billed ($15 monthly). Bigin 360 is $18 yearly-billed ($21 monthly).

Yearly saves up to 35%. This is best for a tiny CRM that will stay under 50k records on Express.

Hidden Costs & Gotchas

Free is 1 user and 500 records. Paid plans bill every user. Extra pipelines, records, automations, and booking pages are add-ons (official FAQ).

15-day trial does not auto-charge. It drops to Free (official FAQ).

Yearly vs monthly is printed on the page

Express $7 vs $9, Premier $12 vs $15, 360 $18 vs $21, all per user per month.

Page also offers a 100% money-back guarantee and no forced contract.

How Bigin's pricing compares

At $7/mo, Bigin is mid-range of its 3 direct competitors ($1.92 to $39/mo across the set).

Zoho CRM

$1.92

Bigin

Pipedrive

$14

Freshsales

$39

Entry paid plan, monthly. Pricing checked Sep 8, 2026.

Reviews

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4.6/5

Across 1,619 verified user reviews on G2, Capterra

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Best Bigin Alternatives

Top alternatives based on features, pricing, and user needs.

Zoho CRMFreemium

CRM for sales and marketing teams

4.2

PipedrivePaid

Close more deals with AI-powered sales pipeline management

4.4

FreshsalesFreemium

AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.

4.5

InsightlyFreemium

Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.

4.1

Capsule CRMFreemium

Simple CRM for small businesses to track sales and customer history

3.7

See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Bigin vs Zoho CRMHead-to-head: features, pricing, who wins Bigin vs PipedriveHead-to-head: features, pricing, who wins Bigin vs FreshsalesHead-to-head: features, pricing, who wins

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Bigin FAQ

How does Bigin help small businesses manage their sales process?

Bigin helps small businesses manage their sales process by allowing them to track opportunities through customizable pipelines and manage customer data comprehensively. It aims to simplify the CRM experience to increase lead conversion rates and boost revenue.

Which teams would benefit most from using Bigin?

Bigin is best suited for small business teams looking to organize their sales process, improve customer communication, and reduce manual work. It is designed for businesses that need a streamlined CRM without the complexity of larger enterprise solutions.

How is Bigin priced?

Bigin is available on a free tier, which is accessible for very small operations or individuals. For more usage and advanced features, users can upgrade to paid plans.

Can Bigin integrate with various communication channels?

Yes, Bigin offers strong multi-channel communication capabilities, including email, phone, WhatsApp, and social media. This allows teams to stay connected and manage customer interactions efficiently from different platforms.

What kind of limitations does the free plan of Bigin have?

The free plan of Bigin has significant limitations on the number of records and automations users can utilize. More advanced features or higher data capacities typically require an upgrade to a paid plan.

How does Bigin compare to Pipedrive for sales pipeline management?

Bigin is specifically designed for small businesses, focusing on simplicity and streamlining workflows, which may appeal to users seeking a less complex solution than Pipedrive. It offers a free plan and robust multi-channel communication, including social media lead integration.

Does Bigin support workflow automation?

Yes, Bigin includes robust workflow automation features designed to reduce manual workload for small businesses. These features help in automating routine tasks to save time and improve efficiency.

Source: bigin.com

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