Specifically designed for small businesses, avoiding unnecessary complexity.
Offers a free plan, making it accessible for very small operations or individuals.
Strong multi-channel communication capabilities, including social media lead integration.
Robust automation features to reduce manual workload.
Comprehensive mobile applications for on-the-go access and productivity.

Cons

The free plan has significant limitations on records and automations.
Advanced features like more pipelines or data records require add-ons or higher-tier plans.
While designed for simplicity, some users might find the initial setup of pipelines and automations a learning curve.

What is Bigin?

Bigin by Zoho CRM is a streamlined CRM solution specifically designed for small businesses. It helps companies manage their customer interactions, sales pipelines, and daily operations efficiently. The platform focuses on simplifying the CRM experience, allowing users to track opportunities through customizable pipelines, manage customer data comprehensively, and automate routine tasks. Bigin is ideal for small businesses looking to organize their sales process, improve customer communication, and reduce manual work without the complexity of larger enterprise CRMs. It offers features like multi-channel communication (email, phone, WhatsApp, social media), workflow automation, and mobile access, enabling teams to stay connected and productive from anywhere. The product aims to help small businesses increase lead conversion rates, save time, and ultimately boost revenue.

Available on: Web, iOS, Android, macOS

Data compiled by Toolradar How we evaluate

Source bigin.com

Ratings Across the Web

4.6 (1,619 reviews)

Bigin holds an aggregate rating of 4.6 out of 5 from 1,619 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Team Pipelines & Sub-pipelines
360-degree Customer View & Management
Multi-channel Communication (Email, Phone, WhatsApp, Social Media)
Workflow Automation & Lead Capture Forms
Mobile Apps (iOS, Android, iPadOS, macOS)
Integration with popular apps (Google Workspace, Microsoft 365, Mailchimp, Shopify, Zapier)
Customizable Dashboards and Reports
Booking and Appointment Scheduling

Pricing Plans

15-day Free Trial

Bigin plans and prices
Plan	Price	Details
Free	$0	1 user 500 records 1 pipeline +1 more Show less 3 automations
Express	$7/month	US$7/user/month billed yearly (US$9 monthly) on zoho.com/bigin/pricing.html Unlimited users 50,000 records +1 more Show less 3 team pipelines
Premier	$12/month	US$12/user/month billed yearly (US$15 monthly) 100,000 records
Bigin 360	$18/month	US$18/user/month billed yearly (US$21 monthly) 1 million records Highest feature limits

Calculate your cost View full pricing

Is Bigin worth the price?

Good value

Bigin publishes USD on zoho.com/bigin/pricing.html.

Free is $0 for 1 user and 500 records. Express is $7/user/month billed yearly ($9 monthly).

Premier is $12 yearly-billed ($15 monthly). Bigin 360 is $18 yearly-billed ($21 monthly).

Yearly saves up to 35%. This is best for a tiny CRM that will stay under 50k records on Express.

Hidden Costs & Gotchas

Free is 1 user and 500 records. Paid plans bill every user. Extra pipelines, records, automations, and booking pages are add-ons (official FAQ).

15-day trial does not auto-charge. It drops to Free (official FAQ).

Monthly billing costs more

the per-user prices are quoted for annual billing, and on monthly billing Express is $9, Premier $15 and Bigin 360 $21.

Full Bigin pricing: every plan, hidden costs and alternatives

How Bigin's pricing compares

At $7/user/mo, billed monthly, Bigin is the most affordable of its 3 comparable direct competitors.

Bigin

Freshsales

Zoho CRM

$20

Insightly

$29

Not ranked, different unit or currency: Capsule CRM $18/user/mo, billed yearly.

Entry paid plan, monthly price, per user, billed monthly.

Bigin by the numbers

Bigin compared with 286 Sales tools on Toolradar, as of Nov 2026
Metric	Bigin	Peer median	Position (1 is best)
Free plan	Yes	31% have one	n/a
Listed as an alternative to	2 tools	2	#141 of 286 (joint)
Integrations listed	4	3	#7 of 56 (joint) tools with at least one integration recorded
User rating	4.6/5 (across the web, 1,619 ratings)	4.5/5	#49 of 166 (joint) tools with 20+ reviews

Listed as an alternative to: #164 on 2026-10-16 to #141 on 2026-11-02 (rank among 286 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Sales data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Bigin by the numbers”, Nov 2026.

Reviews

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4.6/5

Across 1,619 verified user reviews on G2, Capterra

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Best Bigin Alternatives

Top alternatives based on features, pricing, and user needs.

Zoho CRM Freemium

Affordable sales and customer management for cost-conscious organizations

4.2

Pipedrive Paid

Close more deals with AI-powered sales pipeline management

4.4

Freshsales Freemium

AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.

4.5

Insightly Freemium

Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.

4.1

Capsule CRM Freemium

Simple CRM for small businesses to track sales and customer history

3.7

See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Bigin vs Zoho CRM Head-to-head: features, pricing, who wins Bigin vs Pipedrive Head-to-head: features, pricing, who wins Bigin vs Freshsales Head-to-head: features, pricing, who wins

Explore More

Bigin FAQ

How does Bigin help small businesses manage their sales process?

Bigin helps small businesses manage their sales process by allowing them to track opportunities through customizable pipelines and manage customer data comprehensively. It aims to simplify the CRM experience to increase lead conversion rates and boost revenue.

Which teams would benefit most from using Bigin?

Bigin is best suited for small business teams looking to organize their sales process, improve customer communication, and reduce manual work. It is designed for businesses that need a streamlined CRM without the complexity of larger enterprise solutions.

How is Bigin priced?

Bigin is available on a free tier, which is accessible for very small operations or individuals. For more usage and advanced features, users can upgrade to paid plans.

Can Bigin integrate with various communication channels?

Yes, Bigin offers strong multi-channel communication capabilities, including email, phone, WhatsApp, and social media. This allows teams to stay connected and manage customer interactions efficiently from different platforms.

What kind of limitations does the free plan of Bigin have?

The free plan of Bigin has significant limitations on the number of records and automations users can utilize. More advanced features or higher data capacities typically require an upgrade to a paid plan.

How does Bigin compare to Pipedrive for sales pipeline management?

Bigin is specifically designed for small businesses, focusing on simplicity and streamlining workflows, which may appeal to users seeking a less complex solution than Pipedrive. It offers a free plan and robust multi-channel communication, including social media lead integration.

Does Bigin support workflow automation?

Yes, Bigin includes robust workflow automation features designed to reduce manual workload for small businesses. These features help in automating routine tasks to save time and improve efficiency.

Source: bigin.com

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