Bigin vs Insightly: Which is Better in 2026?
Choosing between Bigin and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Insightly wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo. Pick Bigin if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Bigin
The simplest CRM for small businesses to close deals faster and streamline workflows.
Best for you if:
- • You want specifically designed for small businesses, avoiding unnecessary complexity
- • You want offers a free plan, making it accessible for very small operations or individuals
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want good for small business CRM
- • You want project management
| At a Glance | Bigin | Insightly |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.6/5 | 4.1/5 |
Free plan | Yes | Yes |
Choose Bigin or Insightly?
Choose Bigin if
The simplest CRM for small businesses to close deals faster and streamline workflows.
- You want specifically designed for small businesses, avoiding unnecessary complexity
- You want offers a free plan, making it accessible for very small operations or individuals
- Budget matters (Free vs Free)
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- You want good for small business CRM
- You want project management
| Feature | Bigin | Insightly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 1,619 reviews | ★4.1/5 1,602 reviews |
| Categories | CRMSales | CRMMarketing Automation |
In-Depth Analysis
Bigin
The simplest CRM for small businesses to close deals faster and streamline workflows.
Bigin publishes USD on zoho.com/bigin/pricing.html.
Watch out
Free is 1 user and 500 records. Paid plans bill every user. Extra pipelines, records, automations, and booking pages are add-ons (official FAQ).
Strengths
- +Specifically designed for small businesses, avoiding unnecessary complexity.
- +Offers a free plan, making it accessible for very small operations or individuals.
- +Strong multi-channel communication capabilities, including social media lead integration.
- +Robust automation features to reduce manual workload.
- +Comprehensive mobile applications for on-the-go access and productivity.
Weaknesses
- -The free plan has significant limitations on records and automations.
- -Advanced features like more pipelines or data records require add-ons or higher-tier plans.
- -While designed for simplicity, some users might find the initial setup of pipelines and automations a learning curve.
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Bigin vs Insightly
| Plan | Bigin | Insightly |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $7 month Express | $29 Plus |
| Tier 3 | $12 month Premier | $49 Professional |
| Tier 4 | $18 month Bigin 360 | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Bigin pricing and Insightly pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Bigin
Want the highest-rated option?
Bigin: 4.6/5 (1,619 reviews). Insightly: 4.1/5 (1,602 reviews).
Go with: Bigin
Value user reviews?
Bigin: 1,619 reviews (4.6/5). Insightly: 1,602 reviews (4.1/5).
Go with: Bigin
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Bigin is rated higher: 4.6/5 vs 4.1/5.
Key Takeaways
Insightly
- Free tier available
- Our pick for this comparison
Bigin
- Higher user rating: 4.6/5 vs 4.1/5
- Larger review base (1,619 reviews)
The Bottom Line
Insightly wins this matchup. Our overall CRM pick is HubSpot. Our free CRM pick is Apollo.
Frequently Asked Questions
Is Bigin or Insightly better?
Insightly is rated in our evaluation. Both are freemium.
What are Bigin and Insightly used for?
Bigin: The simplest CRM for small businesses to close deals faster and streamline workflows.. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Bigin cost vs Insightly?
Bigin is freemium (free tier + paid plans). Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.