Bigin vs Insightly: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Bigin and Insightly side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Bigin leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Bigin
The simplest CRM for small businesses to close deals faster and streamline workflows.
Best for you if:
- • You want specifically designed for small businesses, avoiding unnecessary complexity
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • You want good for small business CRM
| At a Glance | Bigin | Insightly |
|---|---|---|
Starts at | Free plan, paid from $7/user/mo, billed monthly Express plan | Free plan, paid from $29/user/mo, billed monthly Plus plan |
Category | CRM Sales | CRM Marketing Automation |
Rating | 4.6/5 G2 4.6 · Capterra 4.7 1,619 reviews | 4.1/5 G2 4.2 · Capterra 4.0 1,602 reviews |
Free plan | Yes | Yes |
Watch out for | Free is 1 user and 500 records. Paid plans bill every user. Extra pipelines, records, automations, and booking pages are add-ons (official FAQ). | n/a |
Choose Bigin or Insightly?
Choose Bigin if
- You want specifically designed for small businesses, avoiding unnecessary complexity
- You want offers a free plan, making it accessible for very small operations or individuals
- Budget matters ($7/user/mo, billed monthly vs $29/user/mo, billed monthly)
Choose Insightly if
- You want good for small business CRM
- You want project management
In-Depth Analysis
Bigin
The simplest CRM for small businesses to close deals faster and streamline workflows.
Bigin publishes USD on zoho.com/bigin/pricing.html.
Watch out
Free is 1 user and 500 records. Paid plans bill every user. Extra pipelines, records, automations, and booking pages are add-ons (official FAQ).
Strengths
- Pro: Specifically designed for small businesses, avoiding unnecessary complexity.
- Pro: Offers a free plan, making it accessible for very small operations or individuals.
- Pro: Strong multi-channel communication capabilities, including social media lead integration.
- Pro: Robust automation features to reduce manual workload.
- Pro: Comprehensive mobile applications for on-the-go access and productivity.
Weaknesses
- Con: The free plan has significant limitations on records and automations.
- Con: Advanced features like more pipelines or data records require add-ons or higher-tier plans.
- Con: While designed for simplicity, some users might find the initial setup of pipelines and automations a learning curve.
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Insightly's pricing starts fairly with a generous Free tier, but quickly escalates.
Strengths
- Pro: Good for small business CRM
- Pro: Project management
- Pro: Fair pricing
- Pro: Google integration
- Pro: Easy to use
Weaknesses
- Con: Limited features
- Con: Reporting basic
- Con: Customization limited
- Con: Support varies
- Con: Better for small teams
Key features
Plans and prices: Bigin vs Insightly
| Tool | Plans and prices | Source |
|---|---|---|
| Bigin |
| zoho.com/bigin/pricing.html |
| Insightly |
| insightly.com read Oct 3, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Bigin pricing and Insightly pricing.
Key Takeaways
Bigin
- Higher user rating: 4.6/5 vs 4.1/5
- Lower entry price: $7/user/mo, billed monthly vs $29/user/mo, billed monthly
Insightly
- Choose if you want modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses
What the data shows
On the data below, Bigin leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Bigin has the higher user rating (4.6/5 from 1,619 reviews for Bigin, 4.1/5 from 1,602 reviews for Insightly).
- Bigin has the lower entry price: $7/user/mo, billed monthly (Express) against $29/user/mo, billed monthly (Plus) for Insightly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Bigin and Insightly compare in 2026?
On the data below, Bigin leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Bigin has the higher user rating (4.6/5 from 1,619 reviews for Bigin, 4.1/5 from 1,602 reviews for Insightly). Bigin has the lower entry price: $7/user/mo, billed monthly (Express) against $29/user/mo, billed monthly (Plus) for Insightly. Both have a free plan.
What are Bigin and Insightly used for?
Bigin: The simplest CRM for small businesses to close deals faster and streamline workflows. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
What does Bigin cost vs Insightly?
Bigin's cheapest paid plan is Express at $7/user/mo, billed monthly; it also has a free plan. Insightly's cheapest paid plan is Plus at $29/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 3, 2026.
What's the main difference between Bigin and Insightly?
Bigin's main strength: specifically designed for small businesses, avoiding unnecessary complexity. Insightly's main strength: good for small business CRM.