Bigin vs Insightly: Which is Better in 2026?
Choosing between Bigin and Insightly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Bigin
The simplest CRM for small businesses to close deals faster and streamline workflows.
Best for you if:
- • Simplifies CRM for small businesses with easy-to-use pipelines.
- • Automates routine tasks and integrates multi-channel communication.
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Best for you if:
- • Unified CRM, marketing automation, and customer service platform.
- • AI-powered features like Copilot automate tasks and enhance sales efficiency.
| At a Glance |  Bigin |  Insightly |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.6/5 | 4.1/5 |
Choose Bigin or Insightly?
Choose Bigin if
The simplest CRM for small businesses to close deals faster and streamline workflows.
- Specifically designed for small businesses, avoiding unnecessary complexity.
- Offers a free plan, making it accessible for very small operations or individuals.
- Strong multi-channel communication capabilities, including social media lead integration.
Choose Insightly if
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
- Good for small business CRM
- Project management
- Fair pricing
| Feature | Bigin | Insightly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 1,470 reviews | ★4.1/5 1,586 reviews |
| Categories | CRMSales | CRMMarketing Automation |
In-Depth Analysis
Bigin
The simplest CRM for small businesses to close deals faster and streamline workflows.
Strengths
- +Specifically designed for small businesses, avoiding unnecessary complexity.
- +Offers a free plan, making it accessible for very small operations or individuals.
- +Strong multi-channel communication capabilities, including social media lead integration.
- +Robust automation features to reduce manual workload.
- +Comprehensive mobile applications for on-the-go access and productivity.
Weaknesses
- -The free plan has significant limitations on records and automations.
- -Advanced features like more pipelines or data records require add-ons or higher-tier plans.
- -While designed for simplicity, some users might find the initial setup of pipelines and automations a learning curve.
Key features
Insightly
Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses.
Strengths
- +Good for small business CRM
- +Project management
- +Fair pricing
- +Google integration
- +Easy to use
Weaknesses
- -Limited features
- -Reporting basic
- -Customization limited
- -Support varies
- -Better for small teams
Key features
Pricing: Bigin vs Insightly
| Plan | Bigin | Insightly |
|---|---|---|
| Tier 1 | N/A | Free Free |
| Tier 2 | N/A | $29 Plus |
| Tier 3 | N/A | $49 Professional |
| Tier 4 | N/A | $99 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Bigin pricing and Insightly pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Bigin
Want the highest-rated option?
Bigin: 4.6/5 (1,470 reviews). Insightly: 4.1/5 (1,586 reviews).
Go with: Bigin
Value user reviews?
Bigin: 1,470 reviews (4.6/5). Insightly: 1,586 reviews (4.1/5).
Go with: Insightly
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Bigin is rated higher: 4.6/5 vs 4.1/5.
Key Takeaways
Insightly
- Larger review base (1,586 reviews)
- Free tier available
- Our pick for this comparison
Bigin
- Higher user rating: 4.6/5 vs 4.1/5
The Bottom Line
Insightly is our pick.
Frequently Asked Questions
Is Bigin or Insightly better?
Insightly is rated in our evaluation. Both are freemium.
What are Bigin and Insightly used for?
Bigin: The simplest CRM for small businesses to close deals faster and streamline workflows.. Insightly: Modern, scalable CRM platform with AI, marketing automation, and customer service for growing businesses..
What does Bigin cost vs Insightly?
Bigin is freemium (free tier + paid plans). Insightly is freemium (free tier + paid plans). Visit their websites for detailed pricing.