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Bigin vs Capsule CRM: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Bigin and Capsule CRM side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Bigin leads on higher user rating. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 2,231 user reviews compared Pricing checked Oct 15, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Bigin

The simplest CRM for small businesses to close deals faster and streamline workflows.

Best for you if:

  • • You want specifically designed for small businesses, avoiding unnecessary complexity

Capsule CRM

Simple CRM for small businesses to track sales and customer history

Best for you if:

  • • You want simple CRM
At a glance: Bigin vs Capsule CRM
At a Glance
Bigin Bigin
Capsule CRM Capsule CRM
Starts at
Free plan, paid from $7/user/mo, billed monthly Express plan
Free plan, paid from $18/user/mo, billed yearly Starter plan
Category
CRM Sales
CRM Sales
Rating
4.6/5 G2 4.6 · Capterra 4.7 1,619 reviews 3.7/5 G2 4.7 · SourceForge 2.3 612 reviews
Free plan
Yes Yes
Watch out for
Free is 1 user and 500 records. Paid plans bill every user. Extra pipelines, records, automations, and booking pages are add-ons (official FAQ). n/a

Choose Bigin or Capsule CRM?

Bigin

Choose Bigin if

  • You want specifically designed for small businesses, avoiding unnecessary complexity
  • You want offers a free plan, making it accessible for very small operations or individuals
Capsule CRM

Choose Capsule CRM if

  • You want simple CRM
  • You want good for small business

In-Depth Analysis

Bigin Bigin

The simplest CRM for small businesses to close deals faster and streamline workflows.

Good value

Bigin publishes USD on zoho.com/bigin/pricing.html.

Watch out

Free is 1 user and 500 records. Paid plans bill every user. Extra pipelines, records, automations, and booking pages are add-ons (official FAQ).

Strengths

  • Pro: Specifically designed for small businesses, avoiding unnecessary complexity.
  • Pro: Offers a free plan, making it accessible for very small operations or individuals.
  • Pro: Strong multi-channel communication capabilities, including social media lead integration.
  • Pro: Robust automation features to reduce manual workload.
  • Pro: Comprehensive mobile applications for on-the-go access and productivity.

Weaknesses

  • Con: The free plan has significant limitations on records and automations.
  • Con: Advanced features like more pipelines or data records require add-ons or higher-tier plans.
  • Con: While designed for simplicity, some users might find the initial setup of pipelines and automations a learning curve.

Key features

Team Pipelines & Sub-pipelines 360-degree Customer View & Management Multi-channel Communication (Email, Phone, WhatsApp, Social Media) Workflow Automation & Lead Capture Forms Mobile Apps (iOS, Android, iPadOS, macOS) Integration with popular apps (Google Workspace, Microsoft 365, Mailchimp, Shopify, Zapier)

Capsule CRM Capsule CRM

Simple CRM for small businesses to track sales and customer history

Good value

Capsule CRM's pricing is fair, especially for small to medium businesses.

Strengths

  • Pro: Simple CRM
  • Pro: Good for small business
  • Pro: Clean interface
  • Pro: Fair pricing
  • Pro: Email integration

Weaknesses

  • Con: Basic features
  • Con: Limited automation
  • Con: Reporting limited
  • Con: Less powerful than alternatives
  • Con: Integration limits

Key features

Contact management Sales pipeline Task management Email integration Custom fields Integrations

Plans and prices: Bigin vs Capsule CRM

Plans and prices of Bigin and Capsule CRM, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Bigin
  • Free: Free
  • Express: $7/user/mo, billed monthly
  • Premier: $12/user/mo, billed monthly
  • Bigin 360: $18/user/mo, billed monthly
zoho.com/bigin/pricing.html
Capsule CRM
  • Free: Free
  • Starter: $18/user/mo, billed yearly
  • Growth: $36/user/mo, billed yearly
  • Advanced: $54/user/mo, billed yearly
  • Ultimate: Custom pricing
capsulecrm.com/pricing read Oct 15, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Bigin pricing and Capsule CRM pricing.

Key Takeaways

Bigin

  • Higher user rating: 4.6/5 vs 3.7/5

Capsule CRM

  • Choose if you want simple CRM for small businesses to track sales and customer history

What the data shows

On the data below, Bigin leads on higher user rating. We do not name an overall winner for this pair.

  • Bigin has the higher user rating (4.6/5 from 1,619 reviews for Bigin, 3.7/5 from 612 reviews for Capsule CRM).
  • Entry prices are not ranked, they are charged on different bases: Bigin $7/user/mo, billed monthly; Capsule CRM $18/user/mo, billed yearly.
  • Both have a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Bigin and Capsule CRM compare in 2026?

On the data below, Bigin leads on higher user rating. We do not name an overall winner for this pair. Bigin has the higher user rating (4.6/5 from 1,619 reviews for Bigin, 3.7/5 from 612 reviews for Capsule CRM). Entry prices are not ranked, they are charged on different bases: Bigin $7/user/mo, billed monthly; Capsule CRM $18/user/mo, billed yearly. Both have a free plan.

What are Bigin and Capsule CRM used for?

Bigin: The simplest CRM for small businesses to close deals faster and streamline workflows. Capsule CRM: Simple CRM for small businesses to track sales and customer history.

What does Bigin cost vs Capsule CRM?

Bigin's cheapest paid plan is Express at $7/user/mo, billed monthly; it also has a free plan. Capsule CRM's cheapest paid plan is Starter at $18/user/mo, billed yearly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 15, 2026.

What's the main difference between Bigin and Capsule CRM?

Bigin's main strength: specifically designed for small businesses, avoiding unnecessary complexity. Capsule CRM's main strength: simple CRM.

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