Constant Contact vs Drip: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Constant Contact and Drip side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Constant Contact leads on lower entry price and a free plan; Drip leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want a free tier before you commit
Drip
Ecommerce marketing automation
Best for you if:
- • You want e-commerce focused
| At a Glance | Constant Contact | Drip |
|---|---|---|
Starts at | Free plan, paid from $12/mo, billed monthly Lite plan | From $39/mo, billed monthly 2,500 People plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.2/5 G2 4.1 · Capterra 4.3 10,413 reviews | 4.4/5 G2 4.4 480 reviews |
Free plan | Yes | No |
Watch out for | Potential for increased costs with additional users on Lite. | n/a |
Choose Constant Contact or Drip?
Choose Constant Contact if
- You want a free tier before you commit
- You want easy to use
- You want good for beginners
- Budget matters ($12/mo, billed monthly vs $39/mo, billed monthly)
Choose Drip if
- You want e-commerce focused
- You want strong integrations
In-Depth Analysis
Constant Contact
Established email marketing for small businesses
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
Watch out
Potential for increased costs with additional users on Lite.
Strengths
- Pro: Easy to use
- Pro: Good for beginners
- Pro: Event marketing
- Pro: Templates
- Pro: Phone support
Weaknesses
- Con: Expensive for features
- Con: Limited automation
- Con: Dated interface
- Con: Competitors better value
- Con: Per-contact pricing
Key features
Drip
Ecommerce marketing automation
Drip's pricing is on the higher side for smaller contact lists, with the 2,500 People tier at $39/month offering standard features.
Strengths
- Pro: E-commerce focused
- Pro: Strong integrations
- Pro: Behavior-based automation
Weaknesses
- Con: Pricey for small stores
- Con: Learning curve
Key features
Plans and prices: Constant Contact vs Drip
| Tool | Plans and prices | Source |
|---|---|---|
| Constant Contact |
| constantcontact.com |
| Drip |
| drip.com/pricing read Oct 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Constant Contact pricing and Drip pricing.
Key Takeaways
Constant Contact
- Lower entry price: $12/mo, billed monthly vs $39/mo, billed monthly
- Has a free plan
Drip
- Higher user rating: 4.4/5 vs 4.2/5
What the data shows
On the data below, Constant Contact leads on lower entry price and a free plan; Drip leads on higher user rating. We do not name an overall winner for this pair.
- Drip has the higher user rating (4.2/5 from 10,413 reviews for Constant Contact, 4.4/5 from 480 reviews for Drip).
- Constant Contact has the lower entry price: $12/mo, billed monthly (Lite) against $39/mo, billed monthly (2,500 People) for Drip.
- Only Constant Contact has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Constant Contact and Drip compare in 2026?
On the data below, Constant Contact leads on lower entry price and a free plan; Drip leads on higher user rating. We do not name an overall winner for this pair. Drip has the higher user rating (4.2/5 from 10,413 reviews for Constant Contact, 4.4/5 from 480 reviews for Drip). Constant Contact has the lower entry price: $12/mo, billed monthly (Lite) against $39/mo, billed monthly (2,500 People) for Drip. Only Constant Contact has a free plan.
What are Constant Contact and Drip used for?
Constant Contact: Established email marketing for small businesses. Drip: Ecommerce marketing automation.
What does Constant Contact cost vs Drip?
Constant Contact's cheapest paid plan is Lite at $12/mo, billed monthly; it also has a free plan. Drip's cheapest paid plan is 2,500 People at $39/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between Constant Contact and Drip?
Constant Contact's main strength: easy to use. Drip's main strength: e-commerce focused.