ConvertKit vs Drip: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for ConvertKit and Drip side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, ConvertKit leads on lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Best for you if:
- • You want a free tier before you commit
Drip
Ecommerce marketing automation
Best for you if:
- • You want e-commerce focused
| At a Glance | ConvertKit | Drip |
|---|---|---|
Starts at | Free plan, paid from $33/mo, billed monthly Creator plan | From $39/mo, billed monthly 2,500 People plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.5/5 Capterra 4.6 · G2 4.4 480 reviews | 4.4/5 G2 4.4 480 reviews |
Free plan | Yes | No |
Choose ConvertKit or Drip?
Choose ConvertKit if
- You want a free tier before you commit
- You want built specifically for creators
- You want simple automation builder
- Budget matters ($33/mo, billed monthly vs $39/mo, billed monthly)
Choose Drip if
- You want e-commerce focused
- You want strong integrations
In-Depth Analysis
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
ConvertKit's pricing is fair for creators, with a generous free tier up to 10,000 subscribers.
Strengths
- Pro: Built specifically for creators
- Pro: Simple automation builder
- Pro: Good free tier
- Pro: Paid newsletter support
Weaknesses
- Con: Limited design customization
- Con: Basic analytics
- Con: More expensive than competitors at scale
Key features
Drip
Ecommerce marketing automation
Drip's pricing is on the higher side for smaller contact lists, with the 2,500 People tier at $39/month offering standard features.
Strengths
- Pro: E-commerce focused
- Pro: Strong integrations
- Pro: Behavior-based automation
Weaknesses
- Con: Pricey for small stores
- Con: Learning curve
Key features
Plans and prices: ConvertKit vs Drip
| Tool | Plans and prices | Source |
|---|---|---|
| ConvertKit |
| convertkit.com/pricing read Oct 31, 2026 |
| Drip |
| drip.com/pricing read Oct 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on ConvertKit pricing and Drip pricing.
Key Takeaways
ConvertKit
- Lower entry price: $33/mo, billed monthly vs $39/mo, billed monthly
- Has a free plan
Drip
- Choose if you want ecommerce marketing automation
What the data shows
On the data below, ConvertKit leads on lower entry price and a free plan. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 480 reviews for ConvertKit, 4.4/5 from 480 reviews for Drip).
- ConvertKit has the lower entry price: $33/mo, billed monthly (Creator) against $39/mo, billed monthly (2,500 People) for Drip.
- Only ConvertKit has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do ConvertKit and Drip compare in 2026?
On the data below, ConvertKit leads on lower entry price and a free plan. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.5/5 from 480 reviews for ConvertKit, 4.4/5 from 480 reviews for Drip). ConvertKit has the lower entry price: $33/mo, billed monthly (Creator) against $39/mo, billed monthly (2,500 People) for Drip. Only ConvertKit has a free plan.
What are ConvertKit and Drip used for?
ConvertKit: Email marketing for creators: newsletters, landing pages, and monetization. Drip: Ecommerce marketing automation.
What does ConvertKit cost vs Drip?
ConvertKit's cheapest paid plan is Creator at $33/mo, billed monthly; it also has a free plan. Drip's cheapest paid plan is 2,500 People at $39/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between ConvertKit and Drip?
ConvertKit's main strength: built specifically for creators. Drip's main strength: e-commerce focused.