Drip vs Mailerlite: Which Should You Choose in 2026?
Choosing between Drip and Mailerlite comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Drip
Ecommerce marketing automation
Best for you if:
- • You want the higher-rated option (8.3/10 vs 7.4/10)
- • Drip is an e-commerce marketing automation platform for online retailers
- • It provides email campaigns, SMS, pop-ups, and customer behavior tracking for stores
Mailerlite
Email marketing made simple
Best for you if:
- • You want to try before committing
- • MailerLite is an email marketing platform for small businesses and creators
- • It provides email campaigns, automation, and landing pages with simplicity
| At a Glance |  Drip |  Mailerlite |
|---|---|---|
Price | Paid | Free + Paid |
Best For | Email Marketing | Email Marketing |
Rating | 83/100 | 74/100 |
| Feature | Drip | Mailerlite |
|---|---|---|
| Pricing Model | Paid | Freemium |
| Editorial Score | 83 | 74 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Drip and Mailerlite Compare
Drip
Ecommerce marketing automation
Paid · 83/100 score
Mailerlite
Email marketing made simple
Free tier available · 74/100 score
Who Should Use What?
On a budget?
Mailerlite has a free tier. Drip is paid only.
Go with: Mailerlite
Want the highest-rated option?
Drip: 83/100. Mailerlite: 74/100.
Go with: Drip
Value user reviews?
Neither has user reviews yet.
Go with: Drip
3 Questions to Help You Decide
What's your budget?
Drip is paid. Mailerlite is freemium. Mailerlite lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Drip scores higher: 83/100 vs 74/100.
Key Takeaways
Drip
- Higher score: 83/100 vs 74
- Our pick for this comparison
Mailerlite
- Has a free tier
The Bottom Line
Drip (83/100) is our pick. Mailerlite has a free tier if you want to test without paying.
Frequently Asked Questions
Is Drip or Mailerlite better?
Drip scores 83/100 in our evaluation. Drip is paid and Mailerlite is freemium.
What are Drip and Mailerlite used for?
Drip: Ecommerce marketing automation. Mailerlite: Email marketing made simple.
What does Drip cost vs Mailerlite?
Drip is a paid tool. Mailerlite is freemium (free tier + paid plans). Visit their websites for detailed pricing.