Klaviyo vs Moosend: Which Should You Choose in 2026?
Choosing between Klaviyo and Moosend comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want the higher-rated option (8.8/10 vs 7.4/10)
- • You want to try before committing
- • Klaviyo is an email and SMS marketing platform built specifically for e-commerce
- • It provides advanced segmentation, automation flows, and predictive analytics for online stores
Moosend
Email marketing and automation platform
Best for you if:
- • Moosend is an email marketing platform with automation and landing pages
- • It provides email campaigns, automation workflows, and list management
| At a Glance |  Klaviyo |  Moosend |
|---|---|---|
Price | Free + Paid | Paid |
Best For | Email Marketing | Email Marketing |
Rating | 88/100 | 74/100 |
| Feature | Klaviyo | Moosend |
|---|---|---|
| Pricing Model | Freemium | Paid |
| Editorial Score | 88 | 74 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
How Klaviyo and Moosend Compare
Klaviyo
Email marketing for e-commerce
Free tier available · 88/100 score
Moosend
Email marketing and automation platform
Paid · 74/100 score
Who Should Use What?
On a budget?
Klaviyo has a free tier. Moosend is paid only.
Go with: Klaviyo
Want the highest-rated option?
Klaviyo: 88/100. Moosend: 74/100.
Go with: Klaviyo
Value user reviews?
Neither has user reviews yet.
Go with: Klaviyo
3 Questions to Help You Decide
What's your budget?
Klaviyo is freemium. Moosend is paid. Klaviyo lets you start free.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Klaviyo scores higher: 88/100 vs 74/100.
Key Takeaways
Klaviyo
- Higher score: 88/100 vs 74
- Free tier available
- Our pick for this comparison
Moosend
The Bottom Line
Klaviyo (88/100) is our pick.
Frequently Asked Questions
Is Klaviyo or Moosend better?
Klaviyo scores 88/100 in our evaluation. Klaviyo is freemium and Moosend is paid.
What are Klaviyo and Moosend used for?
Klaviyo: Email marketing for e-commerce. Moosend: Email marketing and automation platform.
What does Klaviyo cost vs Moosend?
Klaviyo is freemium (free tier + paid plans). Moosend is a paid tool. Visit their websites for detailed pricing.