Klaviyo vs Moosend: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Klaviyo and Moosend side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Klaviyo leads on a free plan; Moosend leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Klaviyo
Email marketing for e-commerce
Best for you if:
- • You want a free tier before you commit
Moosend
Email marketing and automation platform
Best for you if:
- • You want affordable email marketing
| At a Glance | Klaviyo | Moosend |
|---|---|---|
Starts at | Free plan, paid from $20/mo, billed monthly Email plan | From $7/mo, billed monthly Pro plan |
Category | Marketing Automation Email Marketing | Marketing Automation Email Marketing |
Rating | 4.6/5 G2 4.6 · Capterra 4.6 1,901 reviews | 4.6/5 G2 4.6 · Capterra 4.6 940 reviews |
Free plan | Yes | No |
Watch out for | Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing | n/a |
Choose Klaviyo or Moosend?
Choose Klaviyo if
- You want a free tier before you commit
- You want e-commerce focused
- You want powerful segmentation
Choose Moosend if
- You want affordable email marketing
- You want good automation
- Budget matters ($7/mo, billed monthly vs $20/mo, billed monthly)
In-Depth Analysis
Klaviyo
Email marketing for e-commerce
Since February 2025, billing is based on total active profiles (not just emailed contacts), which effectively raised prices for most users.
Watch out
Since Feb 2025, you pay for ALL active profiles, not just contacts you email. Imported but unengaged contacts still count toward billing
Strengths
- Pro: E-commerce focused
- Pro: Powerful segmentation
- Pro: Revenue attribution
Weaknesses
- Con: Expensive at scale
- Con: Learning curve
Key features
Moosend
Email marketing and automation platform
Moosend offers a generous 30-day free trial with substantial features, making it highly accessible for new users.
Strengths
- Pro: Affordable email marketing
- Pro: Good automation
- Pro: Landing pages
- Pro: Fair pricing
- Pro: Easy to use
Weaknesses
- Con: Smaller company
- Con: Limited integrations
- Con: Basic landing pages
- Con: Newer platform
- Con: Support hours limited
Key features
Plans and prices: Klaviyo vs Moosend
| Tool | Plans and prices | Source |
|---|---|---|
| Klaviyo |
| klaviyo.com/pricing read Oct 5, 2026 |
| Moosend |
| moosend.com/pricing read Oct 26, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Klaviyo pricing and Moosend pricing.
Key Takeaways
Klaviyo
- Has a free plan
Moosend
- Lower entry price: $7/mo, billed monthly vs $20/mo, billed monthly
What the data shows
On the data below, Klaviyo leads on a free plan; Moosend leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.6/5 from 940 reviews for Moosend).
- Moosend has the lower entry price: $7/mo, billed monthly (Pro) against $20/mo, billed monthly (Email) for Klaviyo.
- Only Klaviyo has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Klaviyo and Moosend compare in 2026?
On the data below, Klaviyo leads on a free plan; Moosend leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.6/5 from 1,901 reviews for Klaviyo, 4.6/5 from 940 reviews for Moosend). Moosend has the lower entry price: $7/mo, billed monthly (Pro) against $20/mo, billed monthly (Email) for Klaviyo. Only Klaviyo has a free plan.
What are Klaviyo and Moosend used for?
Klaviyo: Email marketing for e-commerce. Moosend: Email marketing and automation platform.
What does Klaviyo cost vs Moosend?
Klaviyo's cheapest paid plan is Email at $20/mo, billed monthly; it also has a free plan. Moosend's cheapest paid plan is Pro at $7/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 26, 2026.
What's the main difference between Klaviyo and Moosend?
Klaviyo's main strength: e-commerce focused. Moosend's main strength: affordable email marketing.