Brevo vs Zoho CRM: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brevo and Zoho CRM side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Brevo leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You want very generous free tier (300 emails/day)
Zoho CRM
Affordable sales and customer management for cost-conscious organizations
Best for you if:
- • You want affordable CRM
| At a Glance | Brevo | Zoho CRM |
|---|---|---|
Starts at | Free plan, paid from $9/mo, billed monthly Starter plan | Free plan, paid from $20/user/mo, billed monthly Zoho CRM Plus plan |
Category | Marketing Automation Email Marketing | CRM Sales |
Rating | 4.6/5 Capterra 4.6 · G2 4.5 6,219 reviews | 4.2/5 Capterra 4.3 · G2 4.1 9,945 reviews |
Free plan | Yes | Yes |
Watch out for | Removing branding is an add-on | Free plan is limited to 3 users with basic features, outgrown quickly |
Choose Brevo or Zoho CRM?
Choose Brevo if
- You want very generous free tier (300 emails/day)
- You want affordable paid plans
- Budget matters ($9/mo, billed monthly vs $20/user/mo, billed monthly)
- You work in marketing automation, not CRM
Choose Zoho CRM if
- You want affordable CRM
- You want good features for price
- You work in CRM, not marketing automation
In-Depth Analysis
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Brevo's pricing is quite competitive, especially at the entry level.
Watch out
Removing branding is an add-on
Strengths
- Pro: Very generous free tier (300 emails/day)
- Pro: Affordable paid plans
- Pro: All-in-one platform
- Pro: Good deliverability
- Pro: GDPR compliant (EU-based)
Weaknesses
- Con: Interface can be clunky
- Con: Limited templates
- Con: Brevo branding on free tier
- Con: Learning curve for automation
Key features
Zoho CRM
Affordable sales and customer management for cost-conscious organizations
Zoho CRM is the best value in the CRM market, full-featured at a fraction of competitors' prices.
Watch out
Free plan is limited to 3 users with basic features, outgrown quickly
Strengths
- Pro: Affordable CRM
- Pro: Good features for price
- Pro: Zoho ecosystem
- Pro: AI assistant (Zia)
- Pro: Customizable
Weaknesses
- Con: UI less polished
- Con: Learning curve
- Con: Integration quirks
- Con: Support varies
- Con: Mobile apps basic
Key features
Plans and prices: Brevo vs Zoho CRM
| Tool | Plans and prices | Source |
|---|---|---|
| Brevo |
| brevo.com/pricing read Oct 5, 2026 |
| Zoho CRM |
| zoho.com/en-us/crm/zohocrm-pricing.html read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brevo pricing and Zoho CRM pricing.
Key Takeaways
Brevo
- Higher user rating: 4.6/5 vs 4.2/5
- Lower entry price: $9/mo, billed monthly vs $20/user/mo, billed monthly
Zoho CRM
- Choose if you want affordable sales and customer management for cost-conscious organizations
What the data shows
On the data below, Brevo leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Brevo has the higher user rating (4.6/5 from 6,219 reviews for Brevo, 4.2/5 from 9,945 reviews for Zoho CRM).
- Brevo has the lower entry price: $9/mo, billed monthly (Starter) against $20/user/mo, billed monthly (Zoho CRM Plus) for Zoho CRM.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brevo and Zoho CRM compare in 2026?
On the data below, Brevo leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Brevo has the higher user rating (4.6/5 from 6,219 reviews for Brevo, 4.2/5 from 9,945 reviews for Zoho CRM). Brevo has the lower entry price: $9/mo, billed monthly (Starter) against $20/user/mo, billed monthly (Zoho CRM Plus) for Zoho CRM. Both have a free plan.
What are Brevo and Zoho CRM used for?
Brevo: All-in-one marketing platform for email, SMS, and customer engagement. Zoho CRM: Affordable sales and customer management for cost-conscious organizations.
What does Brevo cost vs Zoho CRM?
Brevo's cheapest paid plan is Starter at $9/mo, billed monthly; it also has a free plan. Zoho CRM's cheapest paid plan is Zoho CRM Plus at $20/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Brevo and Zoho CRM?
Brevo's main strength: very generous free tier (300 emails/day). Zoho CRM's main strength: affordable CRM.