Brevo vs HubSpot: Which is Better in 2026?
Choosing between Brevo and HubSpot comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Best for you if:
- • You need email marketing features specifically
- • Formerly Sendinblue, now Brevo
- • 300 free emails/day forever
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You need CRM features specifically
- • All-in-one CRM platform covering marketing, sales, service, content, and operations with a shared contact database
- • Free CRM and tools for unlimited users; paid Starter plans begin at $15/seat/month with Marketing Professional at $890/month
| At a Glance |  Brevo |  HubSpot |
|---|---|---|
Starts at | $9/moStarter | $15/seat/monthStarter |
Best For | Email Marketing | CRM |
Rating | - | - |
Choose Brevo or HubSpot?
Choose Brevo if
All-in-one marketing platform for email, SMS, and customer engagement
- Very generous free tier (300 emails/day)
- Affordable paid plans
- All-in-one platform
- Your work is email marketing-shaped, not CRM-shaped
Choose HubSpot if
CRM platform for scaling businesses
- Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Unified platform eliminates data silos between marketing, sales, and service teams
- Intuitive interface with short learning curve compared to Salesforce
- Your work is CRM-shaped, not email marketing-shaped
| Feature | Brevo | HubSpot |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.6/5 5,959 reviews | ★4.2/5 13,321 reviews |
| Categories | Email MarketingMarketing Automation | CRMMarketing Automation |
In-Depth Analysis
Brevo
All-in-one marketing platform for email, SMS, and customer engagement
Strengths
- +Very generous free tier (300 emails/day)
- +Affordable paid plans
- +All-in-one platform
- +Good deliverability
- +GDPR compliant (EU-based)
Weaknesses
- -Interface can be clunky
- -Limited templates
- -Brevo branding on free tier
- -Learning curve for automation
Key features
HubSpot
CRM platform for scaling businesses
Strengths
- +Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- +Unified platform eliminates data silos between marketing, sales, and service teams
- +Intuitive interface with short learning curve compared to Salesforce
- +Extensive integration marketplace and open API for custom connections
- +HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- -Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- -Marketing contacts model means you pay more as your database grows
- -CMS is less flexible than WordPress for heavily customized websites
- -Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- -Contract terms require annual commitment; no monthly billing on higher tiers
Key features
Pricing: Brevo vs HubSpot
| Plan | Brevo | HubSpot |
|---|---|---|
| Tier 1 | $0 Free | Free Free Tools |
| Tier 2 | $9 Starter | $15 /seat/month Starter |
| Tier 3 | $18 Business | $890 /month Professional |
| Tier 4 | Custom Enterprise | $3600 /month Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Brevo pricing and HubSpot pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Brevo
Want the highest-rated option?
Neither has user reviews yet.
Go with: Brevo
Value user reviews?
Neither has user reviews yet.
Go with: HubSpot
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Brevo is a email marketing tool. HubSpot is in CRM. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
HubSpot
- Larger review base (13,321 reviews)
- Free tier available
- Our pick for this comparison
Brevo
- Higher user rating: 4.6/5 vs 4.2/5
- Better fit for email marketing
The Bottom Line
HubSpot is our pick.
Frequently Asked Questions
Is Brevo or HubSpot better?
HubSpot is rated in our evaluation. Both are freemium.
What are Brevo and HubSpot used for?
Brevo: All-in-one marketing platform for email, SMS, and customer engagement. HubSpot: CRM platform for scaling businesses.
What does Brevo cost vs HubSpot?
Brevo is freemium (free tier + paid plans). HubSpot is freemium (free tier + paid plans). Visit their websites for detailed pricing.