Alternatives
Best Salesforce alternatives in 2026
Data compiled by Toolradar Updated How we rate
Cite this list: Toolradar, best Salesforce alternatives 2026, toolradar.com/alternatives/salesforce
9 direct alternatives to Salesforce, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.
Quick answer
- HubSpot is the top alternative to Salesforce on our list, followed by ActiveCampaign and Creatio.
- 3 of the 9 alternatives have a free plan, starting with HubSpot.
- Highest rated: Creatio, 4.6 out of 5 from 509 ratings, Sep 2026.
- 9 alternatives
- 3 with a free plan
Top 3 alternatives to Salesforce
HubSpot
#1 Top pickCRM platform for scaling businesses
Starting price
From $20 /mo
Cheapest paid plan, monthly, as of October 2026
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
Our take
Best overall
Autonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
Starting price
From $15 /mo
Cheapest paid plan, monthly, as of October 2026
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
Our take
Most affordable
Creatio
#3AI CRM built for people and AI agents to work together
Starting price
From $40 /mo
Cheapest paid plan, monthly, as of October 2026
4.6 /5 across G2 and Capterra · 509 ratings, Sep 2026
Our take
Highest rated
Salesforce vs 9 alternatives
| Tool | Starting price (Oct 2026) | Free plan | Rating |
|---|---|---|---|
 | Price: $25/mo | Free plan: No | 4.4 out of 5, from 44,685 ratings across G2 and Capterra (44,685) |
| Price: $20/mo | Free plan: Yes | 3.9 out of 5, from 19,150 ratings across Trustpilot, TrustRadius, PeerSpot and more (19,150) |
| Price: $15/mo | Free plan: No | 4.5 out of 5, from 17,363 ratings across G2 and Capterra (17,363) |
| Price: $40/mo | Free plan: No | 4.6 out of 5, from 509 ratings across G2 and Capterra (509) |
 | Price: $20/mo | Free plan: Yes | 4.2 out of 5, from 9,945 ratings across G2 and Capterra (9,945) |
 | Price: Usage-based | Free plan: No | 4.4 out of 5, from 6,213 ratings across G2 and Capterra (6,213) |
 | Price: $65/mo | Free plan: No | 4.1 out of 5, from 7,475 ratings across G2 and Capterra (7,475) |
 | Price: Not published | Free plan: No | 3.8 out of 5, from 3,163 ratings across G2 and SourceForge (3,163) |
 | Price: $59/mo | Free plan: No | 3.3 out of 5, from 722 ratings across SourceForge, Trustpilot, G2 and more (722) |
 | Price: Free + paid | Free plan: Yes | n/a |
Why people consider alternatives to Salesforce
Salesforce is the world's leading CRM platform for sales, service, and marketing. Sales Cloud manages deals and pipelines. Service Cloud handles customer support at scale. Marketing Cloud automates customer journeys.
Here are the real cost and limitation gotchas that push teams to look elsewhere:
- Premier Support: 30% surcharge on total license fees. Without it, you get no phone support and 2-day response SLAs. Most orgs need it.
- Sandbox environments: Only partial sandbox included below Enterprise. Full sandbox costs extra. Dev/staging environments are not free.
- Annual price increases: Salesforce raised prices 9% in Aug 2023 and 6% in Aug 2025.
The 9 alternatives below cover the same core job (CRM) with different trade-offs.
Salesforce by the numbers
Toolradar data: Salesforce's entry paid plan ($25/user/mo, billed monthly or yearly) ranks #11 of 36 (joint) for price among the Sales tools with a verified entry price per user, where the median is $32.50/user/mo. It is listed as an alternative to 54 other tools on Toolradar, ranking #3 of 283 in Sales. As of Oct 2026.
- #3 most-listed alternative in Sales, out of 283 tools in Sales. Source: Toolradar data, Oct 2026.
- #11 most-listed alternative in Marketing, out of 773 tools in Marketing. Source: Toolradar data, Oct 2026.
- #6 most-listed alternative in Customer Support, out of 288 tools in Customer Support. Source: Toolradar data, Oct 2026.
| Metric | Salesforce | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $25/user/mo, billed monthly or yearly | $32.50/user/mo | #11 of 36 (joint) tools priced per user, verified price |
| Free plan | No | 31% have one | n/a |
| Listed as an alternative to | 54 tools | 2 | #3 of 283 |
| Integrations listed | 22 | 3 | #1 of 55 tools with at least one integration recorded |
| User rating | 4.4/5 (across the web, 44,685 ratings) | 4.5/5 | #100 of 166 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 104 visits | 29 | #1 of 38 tools with 20+ compare-page visits |
Visitors most often compare Salesforce with HubSpot and Marketo (last 30 days, Oct 2026).
Listed as an alternative to: #3 on 2026-10-16 to #3 on 2026-10-31 (rank among 283 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Sales data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Salesforce by the numbers”, Oct 2026.
CRM leaderboards from Toolradar data
Toolradar ranks CRM tools on one measure at a time, only where at least 8 tools have data. As of Oct 2026.
Lowest entry price, plans with no stated unit
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 164 tools with no stated price unit, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | MyKidReports | $0.99/mo, billed monthly |
| 2 | Stablebuzz | $1.11/mo |
| 3 | VSCO Workspace | $2.50/mo, billed monthly |
| 4 | Rock RMS | $4.45/mo |
| 5 | ConnectMachine 2.0 | $5/mo, billed yearly |
Lowest entry price, per-user plans
Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.
Counted among 54 tools priced per user, verified price.
| # | Tool | Entry plan |
|---|---|---|
| 1 | Chronock | $6.67/user/mo, billed yearly |
| 2 | Bigin | $7/user/mo, billed monthly |
| 3 | Pixelwand CRM | $8/user/mo, billed yearly |
| 4 | Bonsai | $9/user/mo, billed monthly |
| 4 | Close MCP | $9/user/mo, billed monthly |
A position exists only when at least 8 tools have data for that metric. 216 of 513 CRM tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “CRM leaderboards”, Oct 2026. Data licensed CC BY 4.0. All CRM statistics.
9 alternatives to Salesforce
Ranked by G2 and Capterra ratings, media mentions, and editor review, plus how directly they replace Salesforce.
- 1
HubSpot
Free plan Cheaper than SalesforceCRM platform for scaling businesses
3.9 /5 across Trustpilot, TrustRadius, PeerSpot and more · 19,150 ratings, Sep 2026
From $20/seat/mo, billed monthly; free plan available
- 2
ActiveCampaign
Free plan Cheaper than SalesforceAutonomous marketing platform with AI-powered email, SMS, and WhatsApp automation.
4.5 /5 across G2 and Capterra · 17,363 ratings, Sep 2026
From $15/mo, billed monthly; free plan available
- 3
Creatio
PaidAI CRM built for people and AI agents to work together
4.6 /5 across G2 and Capterra · 509 ratings, Sep 2026
From $40/user/mo, billed monthly
- 4
Zoho CRM
Free plan Cheaper than SalesforceAffordable sales and customer management for cost-conscious organizations
4.2 /5 across G2 and Capterra · 9,945 ratings, Sep 2026
From $20/user/mo, billed monthly; free plan available
- 5
Pipedrive
Paid Battle-tested at scaleClose more deals with AI-powered sales pipeline management
4.4 /5 across G2 and Capterra · 6,213 ratings, Sep 2026
Price not published
- 6
Microsoft Dynamics 365
Paid Battle-tested at scaleEnterprise CRM and ERP cloud solution
4.1 /5 across G2 and Capterra · 7,475 ratings, Sep 2026
From $65/user/mo, billed monthly
- 7
Marketo
Paid Battle-tested at scaleOrchestrate cross-channel campaigns with AI personalization and revenue attribution
3.8 /5 across G2 and SourceForge · 3,163 ratings, Sep 2026
Price not published
- 8
SugarCRM
PaidCRM platform that delivers better customer experiences
3.3 /5 across SourceForge, Trustpilot, G2 and more · 722 ratings, Sep 2026
From $59/user/mo, billed monthly
- 9
Relaticle
Free plan Cheaper than SalesforceOpen-source AI CRM for people who sell without a sales team
Free plan available; paid prices not published
Frequently asked questions
What is the best alternative to Salesforce?
Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to Salesforce are HubSpot, ActiveCampaign, Creatio. Each solves the same core job with different trade-offs on pricing, features, and integrations.
Is there a free alternative to Salesforce?
There is no fully free alternative in this list. HubSpot is freemium: a permanent free tier plus paid plans (CRM platform for scaling businesses).
Why do people look for Salesforce alternatives?
Common reasons teams switch away from Salesforce: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in crm. The alternatives on this page solve the same core problem with different trade-offs.
Side-by-side comparisons
In-depth comparison pages for Salesforce versus each alternative.
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