Apollo.io vs Snov.io: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Snov.io side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Snov.io leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
Snov.io
Snov.io is a B2B lead generation and outreach automation tool for finding leads and automating email & LinkedIn campaigns.
Best for you if:
- • You want multi-channel outreach
| At a Glance | Apollo.io | Snov.io |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $39/mo, billed monthly Starter plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.5/5 Trustpilot 4.7 · G2 4.5 · Capterra 4.5 2,198 reviews |
Free plan | Yes | Yes |
Choose Apollo.io or Snov.io?
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose Snov.io if
- You want multi-channel outreach
- You want LinkedIn automation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Snov.io
Snov.io is a B2B lead generation and outreach automation tool for finding leads and automating email & LinkedIn campaigns.
Snov.io has a free Trial plan that renews every month with 50 credits and 100 recipients, enough to test the tools.
Strengths
- Pro: Multi-channel outreach
- Pro: LinkedIn automation
- Pro: Accurate email verification
- Pro: 500M+ B2B prospect profiles
- Pro: Free tier available
Weaknesses
- Con: Learning curve
Key features
Plans and prices: Apollo.io vs Snov.io
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Snov.io |
| snov.io/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Snov.io pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
Snov.io
- Higher user rating: 4.5/5 vs 4.1/5
What the data shows
On the data below, Snov.io leads on higher user rating. We do not name an overall winner for this pair.
- Snov.io has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.5/5 from 2,198 reviews for Snov.io).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Snov.io $39/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Snov.io compare in 2026?
On the data below, Snov.io leads on higher user rating. We do not name an overall winner for this pair. Snov.io has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.5/5 from 2,198 reviews for Snov.io). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Snov.io $39/mo, billed monthly. Both have a free plan.
What are Apollo.io and Snov.io used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Snov.io: Snov.io is a B2B lead generation and outreach automation tool for finding leads and automating email & LinkedIn campaigns.
What does Apollo.io cost vs Snov.io?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Snov.io's cheapest paid plan is Starter at $39/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Apollo.io and Snov.io?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Snov.io's main strength: multi-channel outreach.