Apollo.io Pricing 2026
Plans, hidden costs, and alternatives compared
Prices last confirmed on Nov 4, 2026 on apollo.io. Same data as Markdown or JSON.
Cite this data: Toolradar, Apollo.io pricing verified Nov 2026, toolradar.com/tools/apollo-io/pricing
Apollo.io starts at $49/seat/month on the Basic plan.
Verified Nov 2026 from the official pricing page.
Is Apollo.io worth the price?
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
The Free tier offers a generous trial with 900 credits per seat per year, while the Professional tier at $79/seat/month (annual) provides strong value with waterfall enrichment and CRM integrations. Best for SMBs and mid-market teams that need lead data and automation without enterprise-level costs.
Pricing Plans
Free TrialFree
- 900 credits per seat per year, granted monthly
- 2 sequences
- Basic filters
- AI assistant (5 chat limit)
Basic
$49/seat/month (billed annually)
- 30,000 credits per seat per year, granted upfront
- Unlimited sequences
- Advanced filters
- Deliverability suite & email warmup
Professional
$79/seat/month (billed annually)
$99/seat/month billed monthly
- 48,000 credits per seat per year
- Waterfall enrichment
- CRM integrations
- 5 automated workflows
Custom
Contact sales
- Custom credit volumes
- SSO and advanced security
- Dedicated support
How Apollo.io compares
4 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Apollo.io | $49/seat/month | Yes |
| ZoomInfo | Contact sales | No |
| Cognism | Contact sales | No |
| Lusha | $36/user/month | Yes |
| Seamless.AI | $99/user/month | Yes |
| LeadIQ | $200/month, billing unit not specified | Yes |
| Snov.io | $39/month flat for the whole organisation | Yes |
Apollo.io Pricing FAQ
How much does Apollo.io cost?
Apollo.io starts at $49/seat/month on the Basic plan. It offers 2 paid tiers ranging from $49/seat/month to $79/seat/month. A free plan is also available.
Does Apollo.io have a free plan?
Yes. Apollo.io offers a free plan called "Free". It includes: 900 credits per seat per year, granted monthly, 2 sequences, Basic filters.
Does Apollo.io offer a free trial?
Yes. Apollo.io offers a free trial.
What is the cheapest Apollo.io paid plan?
The cheapest paid plan for Apollo.io is "Basic" at $49/seat/month. Key features include: 30,000 credits per seat per year, granted upfront, Unlimited sequences, Advanced filters.
What are alternatives to Apollo.io?
Alternatives to Apollo.io include ZoomInfo, Cognism, Lusha, Seamless.AI. Lusha starts at $36/user/month; Seamless.AI starts at $99/user/month; LeadIQ starts at $200/month, billing unit not specified.
How much does Apollo.io cost for a team of 10?
For 10 users on the Basic plan, Apollo.io is $490/month, or $5,880/year, at the published per-user rate.
Does Apollo.io have a promo code or discount code?
As of November 4, 2026, Toolradar has no Apollo.io promo code, coupon or discount code on file. Apollo.io's own pricing page (https://www.apollo.io/pricing, read November 4, 2026) does list a free trial and a free plan, so you can start without a code. Offers change, so confirm the terms at checkout.
Apollo.io alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Apollo.io pricing: www.apollo.io/pricing (verified Nov 2026)
- Cite this data: Toolradar, Apollo.io pricing verified Nov 2026, toolradar.com/tools/apollo-io/pricing
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