Is Apollo.io worth the price?
Apollo.io's pricing is quite generous, especially with the 'Free' tier offering 50 credits/month and the 'Professional' tier providing unlimited credits for $99/month.
This makes it highly competitive compared to many sales intelligence platforms. It's best for small to medium businesses and individual sales professionals looking for robust features without breaking the bank.
Pricing Plans
Free
Free
- 50 credits/month
- 5 mobile credits
- Basic CRM
- Gmail integration only
Basic
$49
- 900 credits/year
- CRM integrations
- Email automation
- Custom fields
Professional
$99
- Unlimited credits
- Advanced automation
- AI-driven insights
- Call recording
Enterprise
Contact sales
- Custom solutions
- Dedicated support
- Advanced analytics
- API access
Hidden Costs & Gotchas
Basic tier credits are annual, not monthly
Higher credit usage on lower tiers can be costly
Enterprise features require custom quotes
Potential for additional integration costs
Which Plan Do You Need?
Startups needing lead generation
Sales teams on a budget
Individuals seeking sales automation
How Apollo.io Compares to Competitors
Compared to ZoomInfo, which can easily cost thousands per month, Apollo.io's 'Professional' tier at $99/month for unlimited credits is a steal. Even against Lusha, where credit packs can add up, Apollo's offering provides significantly more value for core sales intelligence features at a lower entry point.
Apollo.io Pricing FAQ
How much does Apollo.io cost?
Apollo.io starts at $49/month on the Basic plan. It offers 2 paid tiers ranging from $49/month up to $99/month. A free plan is also available with limited features.
Does Apollo.io have a free plan?
Yes. Apollo.io offers a free plan called "Free". It includes: 50 credits/month, 5 mobile credits, Basic CRM.
What is the cheapest Apollo.io paid plan?
The cheapest paid plan for Apollo.io is "Basic" at $49/month. Key features include: 900 credits/year, CRM integrations, Email automation.
Is there a cheaper alternative to Apollo.io?
Yes. Popular alternatives to Apollo.io include 6sense, Clearbit, Reply.io, Grand. Compare them side-by-side on Toolradar.
Cheaper alternatives to Apollo.io
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
