Lusha starts at $36/user/month on the Pro plan.
Verified Oct 2026 from the official pricing page.
Is Lusha worth the price?
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
The credit system means cost-per-lead varies wildly: Free gives 40 credits/mo (decent for testing), while Premium at $300-400/mo gives 3,400 credits, roughly $0.09-0.12 per contact. Compared to ZoomInfo ($15K+/yr minimum), Lusha is dramatically more accessible for SMBs.
But heavy prospecting teams burn through credits fast.
Pricing Plans
Free
Getting started
- 5 credits/month
- Chrome extension
- Basic features
- Email enrichment
Pro
$36/per user/month
Sales reps
- 40 credits/month
- CRM integrations
- List management
- Team features
Premium
$59/per user/month
Growing teams
- 80 credits/month
- All Pro features
- Analytics
- Priority support
Scale
Custom
Large teams
- Unlimited credits
- API access
- SSO
- Dedicated support
Hidden Costs & Gotchas
Credits expire monthly, unused credits do not roll over to next month
Per-user pricing on Professional ($52-70/mo) and Premium ($300-400/mo) multiplies quickly for teams
Additional credits via dynamic pricing cost extra beyond base allocation
API access requires Premium or Scale plan, not available on cheaper tiers
Our Recommendation
startup
Free plan with 40 credits/mo is enough for early prospecting. Starter at $37-50/mo with 400 credits covers 1-2 reps doing moderate outreach.
enterprise
Scale plan for unlimited credits and API access. Negotiate annual pricing, the per-credit cost drops significantly with volume commitments.
How Lusha compares
3 of 6 direct competitors offer a free plan.
Lusha Pricing FAQ
How much does Lusha cost?
Lusha starts at $36/user/month on the Pro plan. It offers 2 paid tiers ranging from $36/user/month to $59/user/month. A free plan is also available.
Does Lusha have a free plan?
Yes. Lusha offers a free plan called "Free". It includes: 5 credits/month, Chrome extension, Basic features.
What is the cheapest Lusha paid plan?
The cheapest paid plan for Lusha is "Pro" at $36/user/month. Key features include: 40 credits/month, CRM integrations, List management.
What are alternatives to Lusha?
Alternatives to Lusha include Apollo.io, ZoomInfo, Cognism, Hunter. Apollo.io starts at $49/month, billing unit not specified; Cognism starts at $125/month, billing unit not specified; Hunter starts at $34/month, billing unit not specified.
How much does Lusha cost for a team of 10?
For 10 users on the Pro plan, Lusha is $360/month, or $4,320/year, at the published per-user rate.
Lusha alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Lusha pricing: lusha.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, Lusha pricing verified Oct 2026, toolradar.com/tools/lusha/pricing
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