Lusha Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Lusha worth the price?

7/10

Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.

The credit system means cost-per-lead varies wildly: Free gives 40 credits/mo (decent for testing), while Premium at $300-400/mo gives 3,400 credits — roughly $0.09-0.12 per contact. Compared to ZoomInfo ($15K+/yr minimum), Lusha is dramatically more accessible for SMBs.

But heavy prospecting teams burn through credits fast.

Pricing Plans

Free

Getting started

5 credits/month
Chrome extension
Basic features
Email enrichment

Pro

$36/per user/month

Sales reps

40 credits/month
CRM integrations
List management
Team features

Premium

$59/per user/month

Growing teams

80 credits/month
All Pro features
Analytics
Priority support

Scale

Large teams

Unlimited credits
API access
SSO
Dedicated support

Calculate your cost View full pricing

Hidden Costs & Gotchas

Credits expire monthly — unused credits do not roll over to next month

Per-user pricing on Professional ($52-70/mo) and Premium ($300-400/mo) multiplies quickly for teams

Additional credits via dynamic pricing cost extra beyond base allocation

API access requires Premium or Scale plan — not available on cheaper tiers

Which Plan Do You Need?

SMB sales teams needing affordable lead enrichment

Individual sales reps doing targeted outreach

Teams wanting CRM-integrated contact data

Companies that cannot justify ZoomInfo enterprise pricing

Our Recommendation

startup

Free plan with 40 credits/mo is enough for early prospecting. Starter at $37-50/mo with 400 credits covers 1-2 reps doing moderate outreach.

enterprise

Scale plan for unlimited credits and API access. Negotiate annual pricing — the per-credit cost drops significantly with volume commitments.

How Lusha Compares to Competitors

Apollo.io offers more generous credits — unlimited email credits on Basic ($49/user/mo) vs Lusha 400 credits on Starter. ZoomInfo starts at $15K/yr with 3-seat minimum, making it 10-30x more expensive but with deeper firmographic data.

Clearbit (now Breeze Intelligence) costs $0.09-0.10/credit through HubSpot and requires a HubSpot subscription. Lusha hits the sweet spot between Apollo affordability and ZoomInfo data depth.

Lusha Pricing FAQ

How much does Lusha cost?

Lusha starts at $36/user/month on the Pro plan. It offers 2 paid tiers ranging from $36/user/month up to $59/user/month. A free plan is also available with limited features.

Does Lusha have a free plan?

Yes. Lusha offers a free plan called "Free". It includes: 5 credits/month, Chrome extension, Basic features.

What is the cheapest Lusha paid plan?

The cheapest paid plan for Lusha is "Pro" at $36/user/month. Key features include: 40 credits/month, CRM integrations, List management.

Is there a cheaper alternative to Lusha?

Yes. Popular alternatives to Lusha include Snov.io, Klue, Web search API by Crustdata, Clearbit. Free alternatives include Snov.io, Apollo.io, Hunter. Compare them side-by-side on Toolradar.

How much does Lusha cost for a team of 10?

For a team of 10 users on the Pro plan, Lusha costs about $360/month, or $4,320/year. Larger teams may qualify for volume discounts on annual billing.