Is Lusha worth the price?
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
The credit system means cost-per-lead varies wildly: Free gives 40 credits/mo (decent for testing), while Premium at $300-400/mo gives 3,400 credits, roughly $0.09-0.12 per contact. Compared to ZoomInfo ($15K+/yr minimum), Lusha is dramatically more accessible for SMBs.
But heavy prospecting teams burn through credits fast.
Pricing Plans
Free
Getting started
- 5 credits/month
- Chrome extension
- Basic features
- Email enrichment
Pro
$36/per user/month
Sales reps
- 40 credits/month
- CRM integrations
- List management
- Team features
Premium
$59/per user/month
Growing teams
- 80 credits/month
- All Pro features
- Analytics
- Priority support
Scale
null
Large teams
- Unlimited credits
- API access
- SSO
- Dedicated support
Hidden Costs & Gotchas
Credits expire monthly, unused credits do not roll over to next month
Per-user pricing on Professional ($52-70/mo) and Premium ($300-400/mo) multiplies quickly for teams
Additional credits via dynamic pricing cost extra beyond base allocation
API access requires Premium or Scale plan, not available on cheaper tiers
Which Plan Do You Need?
SMB sales teams needing affordable lead enrichment
Individual sales reps doing targeted outreach
Teams wanting CRM-integrated contact data
Companies that cannot justify ZoomInfo enterprise pricing
Our Recommendation
startup
Free plan with 40 credits/mo is enough for early prospecting. Starter at $37-50/mo with 400 credits covers 1-2 reps doing moderate outreach.
enterprise
Scale plan for unlimited credits and API access. Negotiate annual pricing, the per-credit cost drops significantly with volume commitments.
How Lusha Compares to Competitors
Apollo.io offers more generous credits, unlimited email credits on Basic ($49/user/mo) vs Lusha 400 credits on Starter. ZoomInfo starts at $15K/yr with 3-seat minimum, making it 10-30x more expensive but with deeper firmographic data.
Clearbit (now Breeze Intelligence) costs $0.09-0.10/credit through HubSpot and requires a HubSpot subscription. Lusha hits the sweet spot between Apollo affordability and ZoomInfo data depth.
Lusha Pricing FAQ
How much does Lusha cost?
Lusha starts at $36/user/month on the Pro plan. It offers 2 paid tiers ranging from $36/user/month up to $59/user/month. A free plan is also available with limited features.
Does Lusha have a free plan?
Yes. Lusha offers a free plan called "Free". It includes: 5 credits/month, Chrome extension, Basic features.
What is the cheapest Lusha paid plan?
The cheapest paid plan for Lusha is "Pro" at $36/user/month. Key features include: 40 credits/month, CRM integrations, List management.
Is there a cheaper alternative to Lusha?
Yes. Popular alternatives to Lusha include Apollo.io, ZoomInfo, Cognism, Hunter. Free alternatives include Apollo.io, Hunter, Seamless.AI. Compare them side-by-side on Toolradar.
How much does Lusha cost for a team of 10?
For a team of 10 users on the Pro plan, Lusha costs about $360/month, or $4,320/year. Larger teams may qualify for volume discounts on annual billing.
Cheaper alternatives to Lusha
3 of 6 direct competitors below offer a free plan. Per-seat pricing varies up to 60% across this set.
Review Lusha, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.