Is Lusha worth the price?
7/10
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
The credit system means cost-per-lead varies wildly: Free gives 40 credits/mo (decent for testing), while Premium at $300-400/mo gives 3,400 credits — roughly $0.09-0.12 per contact. Compared to ZoomInfo ($15K+/yr minimum), Lusha is dramatically more accessible for SMBs.
But heavy prospecting teams burn through credits fast.
Pricing Plans
Free
Free
Getting started
- 5 credits/month
- Chrome extension
- Basic features
- Email enrichment
Pro
$36/per user/month
Sales reps
- 40 credits/month
- CRM integrations
- List management
- Team features
Premium
$59/per user/month
Growing teams
- 80 credits/month
- All Pro features
- Analytics
- Priority support
Scale
Large teams
- Unlimited credits
- API access
- SSO
- Dedicated support
Hidden Costs & Gotchas
Credits expire monthly — unused credits do not roll over to next month
Per-user pricing on Professional ($52-70/mo) and Premium ($300-400/mo) multiplies quickly for teams
Additional credits via dynamic pricing cost extra beyond base allocation
API access requires Premium or Scale plan — not available on cheaper tiers
Which Plan Do You Need?
SMB sales teams needing affordable lead enrichment
Individual sales reps doing targeted outreach
Teams wanting CRM-integrated contact data
Companies that cannot justify ZoomInfo enterprise pricing
Our Recommendation
startup
Free plan with 40 credits/mo is enough for early prospecting. Starter at $37-50/mo with 400 credits covers 1-2 reps doing moderate outreach.
enterprise
Scale plan for unlimited credits and API access. Negotiate annual pricing — the per-credit cost drops significantly with volume commitments.
How Lusha Compares to Competitors
Apollo.io offers more generous credits — unlimited email credits on Basic ($49/user/mo) vs Lusha 400 credits on Starter. ZoomInfo starts at $15K/yr with 3-seat minimum, making it 10-30x more expensive but with deeper firmographic data.
Clearbit (now Breeze Intelligence) costs $0.09-0.10/credit through HubSpot and requires a HubSpot subscription. Lusha hits the sweet spot between Apollo affordability and ZoomInfo data depth.
