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Clearbit

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Business intelligence data for sales and marketing

From $45/mo, free trial
Paid Sales Intelligence Business Intelligence Lead Generation Marketing
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Reviews on G2
633 reviews tracked

The Bottom Line

Price
From $45/mo, free trial. Compare plans

Key facts

  • Clearbit is a B2B data enrichment platform that provides real-time company and contact intelligence
  • It enriches leads with firmographic data, reveals website visitors, and powers personalization
  • Custom pricing based on data volume and use case

Pros

  • Good data enrichment
  • Company data
  • API quality
  • HubSpot integration
  • Good for sales

Cons

  • Expensive
  • Per-record pricing
  • Data freshness varies
  • HubSpot owned now
  • Limited international

What is Clearbit?

Editorial review
Clearbit enriches contact and company data for sales and marketing. Feed in an email, get back company info, job titles, and dozens of other attributes that help personalize outreach and qualify leads. Real-time enrichment fills out forms. Prospecting data helps identify targets. Intent signals show which companies are in-market. B2B teams wanting data that makes every interaction more informed use Clearbit to understand who they're talking to before conversations start.

Available on: Web

how we evaluate Source clearbit.com ↗

Ratings Across the Web

4.4 (633 reviews)

Clearbit holds an aggregate rating of 4.4 out of 5 from 633 reviews across G2, last checked September 17, 2026.

G2 633 reviews
4.4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Data enrichment
  • Lead scoring
  • Prospecting
  • Forms
  • API
  • Integrations

Pricing Plans

Free Trial

Pricing checked Sep 30, 2026

Clearbit plans and prices, checked September 2026
PlanPriceDetails
Breeze Starter

$45/month

100 credits/month

  • HubSpot Starter required
  • Basic enrichment
Business Popular

$1,667/month

~$20,000/year

  • Higher credit volume
  • API access
  • Advanced enrichment
Enterprise

Custom

Custom pricing

  • Custom credits
  • Dedicated support
  • Custom integrations
Calculate your cost View full pricing

Is Clearbit worth the price?

Fair value

Clearbit, now Breeze Intelligence by HubSpot, offers a somewhat expensive pricing model, especially for its Business tier at $1667/month for what is essentially data enrichment.

The Starter tier at $45/month for 100 credits is reasonable for very small operations, but the jump to Business is steep. This pricing is best suited for HubSpot-centric businesses with significant data enrichment needs and budget.

Full Clearbit pricing: every plan, hidden costs and alternatives

How Clearbit's pricing compares

At $45/mo, billing unit not specified, Clearbit is mid-range of its 4 comparable direct competitors ($36 to $99/mo across the set).

LeadIQ
$36
Lusha
$36
Clearbit
$45
Apollo.io
$99
Seamless.AI
$99

Entry paid plan, monthly. Pricing checked Sep 30, 2026.

Reviews

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4.4/5

Across 633 verified user reviews on G2

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Clearbit FAQ

How does Clearbit ensure the accuracy and coverage of its B2B data?

Clearbit begins with precise data sources and then integrates all other available sources to achieve an optimal combination of accuracy and coverage. This process leverages public data from the web, proprietary data, and the power of LLMs to convert unstructured information into standardized datasets.

What specific industry categorization standards does Clearbit support for B2B data enrichment?

Clearbit provides granular industry categorization, including 6-digit NAICS, GICS, and SIC codes. This allows for highly specific targeting and segmentation based on industry.

How does Clearbit help identify buying intent from anonymous website visitors?

Clearbit utilizes best-in-class IP intelligence data to reveal buying intent from anonymous website traffic. The visitor dashboard highlights companies that match your ideal customer profile, enabling focused outbound efforts on interested companies.

Can Clearbit help streamline lead capture forms while maintaining data completeness?

Yes, Clearbit shortens forms by enriching data based on just an email address, reducing friction for users. Dynamic Form Shortening ensures 100% data coverage by only displaying necessary fields if an enrichment value is not available.

How does Clearbit standardize job titles and seniority levels for better lead qualification?

Clearbit normalizes job titles into a standardized set of roles and seniorities. This allows businesses to easily map their systems to their Ideal Customer Profile and improve lead scoring and routing.

Source: clearbit.com

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