Clearbit

Business intelligence data for sales and marketing

Lead Generation Business Intelligence Sales Intelligence

4.4(663 across the web)

What is Clearbit?

Clearbit is a lead generation tool. Clearbit enriches contact and company data for sales and marketing. Feed in an email, get back company info, job titles, and dozens of other attributes that help personalize outreach and qualify leads. Real-time enrichment fills out forms. Prospecting data helps identify targets. Intent signals show which companies are in-market. Clearbit is paid-only, with most plans including a trial period. Buyers most often compare Clearbit against ZoomInfo, UpLead, Voila Norbert.

TL;DR - Clearbit

Clearbit is a B2B data enrichment platform that provides real-time company and contact intelligence
It enriches leads with firmographic data, reveals website visitors, and powers personalization
Custom pricing based on data volume and use case

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

Pros & Cons

Pros

Good data enrichment
Company data
API quality
HubSpot integration
Good for sales

Cons

Expensive
Per-record pricing
Data freshness varies
HubSpot owned now
Limited international

Ratings Across the Web

4.4(663 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Data enrichmentLead scoringProspectingFormsAPIIntegrations

Pricing Plans

Free Trial

Breeze Starter

$45/month

100 credits/month

100 enrichment credits
HubSpot Starter required
Basic enrichment

Business

$1,667/month

~$20,000/year

Higher credit volume
API access
Advanced enrichment

Enterprise

Custom pricing

Custom credits
Dedicated support
Custom integrations

View full pricing

About Clearbit

LCLouis CorneloupUpdated Apr 30, 2026

Clearbit enriches contact and company data for sales and marketing. Feed in an email, get back company info, job titles, and dozens of other attributes that help personalize outreach and qualify leads. Real-time enrichment fills out forms. Prospecting data helps identify targets. Intent signals show which companies are in-market. B2B teams wanting data that makes every interaction more informed use Clearbit to understand who they're talking to before conversations start.

How we evaluate tools →Source: clearbit.com

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Clearbit FAQ

How does Clearbit ensure the accuracy and coverage of its B2B data?

Clearbit begins with precise data sources and then integrates all other available sources to achieve an optimal combination of accuracy and coverage. This process leverages public data from the web, proprietary data, and the power of LLMs to convert unstructured information into standardized datasets.

What specific industry categorization standards does Clearbit support for B2B data enrichment?

Clearbit provides granular industry categorization, including 6-digit NAICS, GICS, and SIC codes. This allows for highly specific targeting and segmentation based on industry.

How does Clearbit help identify buying intent from anonymous website visitors?

Clearbit utilizes best-in-class IP intelligence data to reveal buying intent from anonymous website traffic. The visitor dashboard highlights companies that match your ideal customer profile, enabling focused outbound efforts on interested companies.

Can Clearbit help streamline lead capture forms while maintaining data completeness?

Yes, Clearbit shortens forms by enriching data based on just an email address, reducing friction for users. Dynamic Form Shortening ensures 100% data coverage by only displaying necessary fields if an enrichment value is not available.

How does Clearbit standardize job titles and seniority levels for better lead qualification?

Clearbit normalizes job titles into a standardized set of roles and seniorities. This allows businesses to easily map their systems to their Ideal Customer Profile and improve lead scoring and routing.

Source: clearbit.com