Clearbit

Name: Clearbit
Brand: Clearbit
Price: 45 USD
Rating: 4.4 (663 reviews)

Unclaimed Editor reviewed

Business intelligence data for sales and marketing

Sales Intelligence Business Intelligence Lead Generation Marketing

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4.4(663 across the web)

PaidVisit Website

Reviews onG2Capterra

663 reviews tracked

The Bottom Line

Entry price

From $45/mo

Biggest pro

Good data enrichment

Biggest con

Expensive

TL;DR - Clearbit

Clearbit is a B2B data enrichment platform that provides real-time company and contact intelligence
It enriches leads with firmographic data, reveals website visitors, and powers personalization
Custom pricing based on data volume and use case

Pricing: Paid only

Best for: Enterprises & pros

4.4/5 across review platforms

What is Clearbit?

Editorial review

Clearbit enriches contact and company data for sales and marketing. Feed in an email, get back company info, job titles, and dozens of other attributes that help personalize outreach and qualify leads. Real-time enrichment fills out forms. Prospecting data helps identify targets. Intent signals show which companies are in-market. B2B teams wanting data that makes every interaction more informed use Clearbit to understand who they're talking to before conversations start.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceclearbit.com ↗

Pros & Cons

Pros

Good data enrichment
Company data
API quality
HubSpot integration
Good for sales

Cons

Expensive
Per-record pricing
Data freshness varies
HubSpot owned now
Limited international

Ratings Across the Web

4.4(663 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Data enrichmentLead scoringProspectingFormsAPIIntegrations

Pricing Plans

Free Trial

Breeze Starter

$45/month

100 credits/month

100 enrichment credits
HubSpot Starter required
Basic enrichment

Business

$1,667/month

~$20,000/year

Higher credit volume
API access
Advanced enrichment

Enterprise

null

Custom pricing

Custom credits
Dedicated support
Custom integrations

Calculate your cost View full pricing

How Clearbit's pricing compares

At $45/mo, Clearbit is mid-range of its 4 direct competitors ($36 to $99/mo across the set).

Lusha

$36

LeadIQ

$36

Clearbit

$45

Apollo.io

$99

Seamless.AI

$99

Entry paid plan, monthly.

Reviews

4.4/5

Across 663 verified user reviews on G2, Capterra

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Best Clearbit Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Apollo.ioFreemium

Find leads, enrich data, and automate outreach

4.7

Seamless.AIFreemium

AI-powered sales software to find leads, book appointments, and close more sales.

4.3

LushaFreemium

B2B sales intelligence platform with verified contact data and AI insights

4.2

LeadIQFreemium

B2B prospecting and data platform

4.3

ZoomInfoPaid

B2B data and intelligence to power your go-to-market teams

4.1

CognismPaid

B2B sales intelligence platform

4.2

See all Sales Intelligence tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Clearbit FAQ

How does Clearbit ensure the accuracy and coverage of its B2B data?

Clearbit begins with precise data sources and then integrates all other available sources to achieve an optimal combination of accuracy and coverage. This process leverages public data from the web, proprietary data, and the power of LLMs to convert unstructured information into standardized datasets.

What specific industry categorization standards does Clearbit support for B2B data enrichment?

Clearbit provides granular industry categorization, including 6-digit NAICS, GICS, and SIC codes. This allows for highly specific targeting and segmentation based on industry.

How does Clearbit help identify buying intent from anonymous website visitors?

Clearbit utilizes best-in-class IP intelligence data to reveal buying intent from anonymous website traffic. The visitor dashboard highlights companies that match your ideal customer profile, enabling focused outbound efforts on interested companies.

Can Clearbit help streamline lead capture forms while maintaining data completeness?

Yes, Clearbit shortens forms by enriching data based on just an email address, reducing friction for users. Dynamic Form Shortening ensures 100% data coverage by only displaying necessary fields if an enrichment value is not available.

How does Clearbit standardize job titles and seniority levels for better lead qualification?

Clearbit normalizes job titles into a standardized set of roles and seniorities. This allows businesses to easily map their systems to their Ideal Customer Profile and improve lead scoring and routing.

Source: clearbit.com

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