Clearbit vs Lusha: Which is Better in 2026?
Choosing between Clearbit and Lusha comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Clearbit wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Pick Lusha if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Clearbit
Business intelligence data for sales and marketing
Best for you if:
- • You want good data enrichment
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want a free tier before you commit
| At a Glance | ||
|---|---|---|
Starts at | $45/month Breeze Starter | Free Free plan |
Category | Sales Intelligence Business Intelligence | Sales Intelligence Lead Generation |
Rating | 4.4/5 G2 4.4 633 reviews | 3.2/5 G2 4.3 · Trustpilot 1.2 · Capterra 4.0 2,809 reviews |
Free plan | No | Yes |
Watch out for | n/a | Credits expire monthly, unused credits do not roll over to next month |
Choose Clearbit or Lusha?
Choose Clearbit if
- You want good data enrichment
- You want company data
Choose Lusha if
- You want a free tier before you commit
- You want B2B contact data
- You want browser extension
- Budget matters (Free vs $45/month)
In-Depth Analysis
Clearbit
Business intelligence data for sales and marketing
Clearbit, now Breeze Intelligence by HubSpot, offers a somewhat expensive pricing model, especially for its Business tier at $1667/month for what is essentially data enrichment.
Strengths
- Pro: Good data enrichment
- Pro: Company data
- Pro: API quality
- Pro: HubSpot integration
- Pro: Good for sales
Weaknesses
- Con: Expensive
- Con: Per-record pricing
- Con: Data freshness varies
- Con: HubSpot owned now
- Con: Limited international
Key features
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- Pro: B2B contact data
- Pro: Browser extension
- Pro: Good accuracy
- Pro: CRM integration
- Pro: Fair pricing
Weaknesses
- Con: Privacy concerns
- Con: Data accuracy varies
- Con: Credit-based
- Con: GDPR concerns
- Con: Better alternatives exist
Key features
Pricing: Clearbit vs Lusha
| Plan | Clearbit | Lusha |
|---|---|---|
| Tier 1 | $45 month Breeze Starter | Free Free |
| Tier 2 | $1667 month Business | $36 /user/month Pro |
| Tier 3 | custom Enterprise | $59 /user/month Premium |
| Tier 4 | N/A | custom Scale |
Pricing verified from each vendor's public pricing page. Compare in detail on Clearbit pricing and Lusha pricing.
Key Takeaways
Clearbit
- Higher user rating: 4.4/5 vs 3.2/5
- Our pick for this comparison
Lusha
- Has a free tier
- Larger review base (2,809 reviews)
The Bottom Line
Clearbit wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Lusha has a free tier if you want to test without paying.
Frequently Asked Questions
Is Clearbit or Lusha better in 2026?
Clearbit wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Pick Clearbit for sales intelligence workflows (main strength: good data enrichment). Pick Lusha for sales intelligence workflows (main strength: B2B contact data).
What are Clearbit and Lusha used for?
Clearbit: Business intelligence data for sales and marketing. Lusha: B2B sales intelligence platform with verified contact data and AI insights.
What does Clearbit cost vs Lusha?
Clearbit's paid plans start at $45/month (Breeze Starter). Lusha's paid plans start at Free (Pro).
What's the main difference between Clearbit and Lusha?
Clearbit's main strength: good data enrichment. Lusha's main strength: B2B contact data.
