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B2B sales intelligence platform with verified contact data and AI insights

From $36/mo (free plan available)Visit Website
Reviews on Trustpilot G2 Capterra
2,809 reviews tracked

The Bottom Line

Price
From $36/mo (free plan available). Compare plans

Key facts

  • Lusha is a B2B contact data platform for sales prospecting
  • It provides verified email addresses and phone numbers for leads
  • Offers a free tier with limited credits, paid plans available

Pros

  • B2B contact data
  • Browser extension
  • Good accuracy
  • CRM integration
  • Fair pricing

Cons

  • Privacy concerns
  • Data accuracy varies
  • Credit-based
  • GDPR concerns
  • Better alternatives exist

What is Lusha?

Editorial review
Lusha is a B2B sales intelligence platform trusted by millions of users, providing accurate contact and company data to accelerate revenue generation. The platform offers hundreds of millions of verified business contacts with emails, direct phone numbers, and company context. Key features include a Chrome extension for capturing leads from LinkedIn, real-time buying signals (job changes, funding, hiring), CRM auto-enrichment, AI-powered lead recommendations, and automated prospecting workflows. Lusha also provides email automation, call recording with AI analysis, and API access. The platform ensures compliance with data privacy standards. Users report significant increases in outbound leads and deals.

Available on: Web, Chrome

Ratings Across the Web

3.2 (2,809 reviews)

Lusha holds an aggregate rating of 3.2 out of 5 from 2,809 reviews across Trustpilot, G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • B2B data
  • Contact info
  • Company insights
  • Integrations
  • API
  • Compliance

Pricing Plans

Pricing checked Oct 7, 2026

Lusha plans and prices, checked October 2026
PlanPriceDetails
Free

$0

Getting started

  • 5 credits/month
  • Chrome extension
  • Basic features
+1 more
  • Email enrichment
Pro

$36/per user/month

Sales reps

  • 40 credits/month
  • CRM integrations
  • List management
+1 more
  • Team features
Premium

$59/per user/month

Growing teams

  • 80 credits/month
  • All Pro features
  • Analytics
+1 more
  • Priority support
Scale

Custom

Large teams

  • Unlimited credits
  • API access
  • SSO
+1 more
  • Dedicated support

Is Lusha worth the price?

Good value

Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.

But heavy prospecting teams burn through credits fast.

Hidden Costs & Gotchas

Credits expire monthly, unused credits do not roll over to next month

Additional credits via dynamic pricing cost extra beyond base allocation

API access requires Premium or Scale plan, not available on cheaper tiers

Full Lusha pricing: every plan, hidden costs and alternatives

How Lusha's pricing compares

At $36/user/mo, Lusha is mid-range of its 5 comparable direct competitors ($34 to $134/mo across the set).

Entry paid plan, monthly, per user. Pricing checked Oct 7, 2026.

Reviews

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3.2/5

Across 2,809 verified user reviews on G2, Trustpilot, Capterra

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Lusha FAQ

How does Lusha help sales teams generate more leads?

Lusha provides access to over 300 million verified business contacts, including emails and direct phone numbers, which helps sales teams identify and reach out to potential customers. It also offers a Chrome extension to capture leads directly from LinkedIn and provides AI-powered lead recommendations.

Which teams benefit most from using Lusha?

Sales teams and professionals focused on B2B sales and lead generation will find Lusha most beneficial. The platform's features are designed to support sales intelligence, CRM integration, and sales engagement workflows.

How is Lusha priced?

Lusha offers a free tier for basic usage, and users can upgrade to paid plans to access more features and higher usage limits. This allows teams to scale their use of the platform as their needs grow.

Can Lusha integrate with existing CRM systems?

Yes, Lusha offers CRM auto-enrichment capabilities, allowing it to integrate with and update existing customer relationship management systems. This helps ensure that sales teams always have the most current contact and company data.

What kind of real-time insights does Lusha provide?

Lusha provides real-time buying signals, such as job changes, company funding rounds, and hiring activities. These insights help sales professionals identify opportune moments to engage with prospects.

How does Lusha compare to Apollo.io for B2B sales intelligence?

Lusha is known for its B2B contact data accuracy and browser extension, similar to Apollo.io. However, Lusha's pricing is generally considered fair, while some users might find that better alternatives exist depending on specific feature needs.

What are the main limitations or trade-offs when using Lusha?

Lusha operates on a credit-based system, which can be a limitation for high-volume users, and some users have expressed concerns regarding data accuracy variations. Additionally, privacy and GDPR compliance are points to consider.

Source: lusha.com

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