Lusha

Name: Lusha
Brand: Lusha
Price: 36 USD
Rating: 4.2 (2010 reviews)

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B2B sales intelligence platform with verified contact data and AI insights

Sales Intelligence Lead Generation CRM Sales Engagement

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4.2(2,010 across the web)

FreemiumVisit Website

Reviews onG2Capterra

2010 reviews tracked

The Bottom Line

Entry price

From $36/mo (free plan available)

Biggest pro

B2B contact data

Biggest con

Privacy concerns

TL;DR - Lusha

Lusha is a B2B contact data platform for sales prospecting
It provides verified email addresses and phone numbers for leads
Offers a free tier with limited credits, paid plans available

Pricing: Free plan available

Best for: Growing teams

4.2/5 across review platforms

What is Lusha?

Editorial review

Lusha is a B2B sales intelligence platform trusted by millions of users, providing accurate contact and company data to accelerate revenue generation. The platform offers hundreds of millions of verified business contacts with emails, direct phone numbers, and company context. Key features include a Chrome extension for capturing leads from LinkedIn, real-time buying signals (job changes, funding, hiring), CRM auto-enrichment, AI-powered lead recommendations, and automated prospecting workflows. Lusha also provides email automation, call recording with AI analysis, and API access. The platform ensures compliance with data privacy standards. Users report significant increases in outbound leads and deals.

Available on: Web, Chrome

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcelusha.com ↗

Pros & Cons

Pros

B2B contact data
Browser extension
Good accuracy
CRM integration
Fair pricing

Cons

Privacy concerns
Data accuracy varies
Credit-based
GDPR concerns
Better alternatives exist

Ratings Across the Web

4.2(2,010 reviews)

Lusha holds an aggregate rating of 4.2 out of 5 from 2,010 reviews across G2 and Capterra, last checked March 18, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

B2B dataContact infoCompany insightsIntegrationsAPICompliance

Pricing Plans

Pricing checked Aug 26, 2026

Free

Getting started

5 credits/month
Chrome extension
Basic features
Email enrichment

Pro

$36/per user/month

Sales reps

40 credits/month
CRM integrations
List management
Team features

Premium

$59/per user/month

Growing teams

80 credits/month
All Pro features
Analytics
Priority support

Scale

null

Large teams

Unlimited credits
API access
SSO
Dedicated support

Calculate your cost View full pricing

Is Lusha worth the price?

70/100

Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.

The credit system means cost-per-lead varies wildly: Free gives 40 credits/mo (decent for testing), while Premium at $300-400/mo gives 3,400 credits, roughly $0.09-0.12 per contact. Compared to ZoomInfo ($15K+/yr minimum), Lusha is dramatically more accessible for SMBs.

But heavy prospecting teams burn through credits fast.

Hidden Costs & Gotchas

Credits expire monthly, unused credits do not roll over to next month

Per-user pricing on Professional ($52-70/mo) and Premium ($300-400/mo) multiplies quickly for teams

Additional credits via dynamic pricing cost extra beyond base allocation

API access requires Premium or Scale plan, not available on cheaper tiers

How Lusha Compares to Competitors

Apollo.io offers more generous credits, unlimited email credits on Basic ($49/user/mo) vs Lusha 400 credits on Starter. ZoomInfo starts at $15K/yr with 3-seat minimum, making it 10-30x more expensive but with deeper firmographic data.

Clearbit (now Breeze Intelligence) costs $0.09-0.10/credit through HubSpot and requires a HubSpot subscription. Lusha hits the sweet spot between Apollo affordability and ZoomInfo data depth.

How Lusha's pricing compares

At $36/mo, Lusha is mid-range of its 5 direct competitors ($34 to $134/mo across the set).

Hunter

$34

Lusha

$36

$45

$99

$99

$134

Entry paid plan, monthly. Pricing checked Aug 26, 2026.

Reviews

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4.2/5

Across 2,010 verified user reviews on G2, Capterra

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Best Lusha Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Apollo.ioFreemium

Find leads, enrich data, and automate outreach

4.7

HunterFreemium

Email finder and verification for outreach

4.5

Seamless.AIFreemium

AI-powered sales software to find leads, book appointments, and close more sales.

4.4

CognismPaid

B2B sales intelligence platform

4.5

ClearbitPaid

Business intelligence data for sales and marketing

4.4

ClayPaid

Supercharge sales & marketing with enriched lead data

4.6

ZoomInfoPaid

B2B data and intelligence to power your go-to-market teams

4.1

See all sales intelligence tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Lusha alternatives7+ tools ranked, pricing + verdict per pick Lusha vs Apollo.ioHead-to-head: features, pricing, who wins Lusha vs HunterHead-to-head: features, pricing, who wins Lusha vs Seamless.AIHead-to-head: features, pricing, who wins

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Lusha FAQ

How does Lusha help sales teams generate more leads?

Lusha provides access to over 300 million verified business contacts, including emails and direct phone numbers, which helps sales teams identify and reach out to potential customers. It also offers a Chrome extension to capture leads directly from LinkedIn and provides AI-powered lead recommendations.

Which teams benefit most from using Lusha?

Sales teams and professionals focused on B2B sales and lead generation will find Lusha most beneficial. The platform's features are designed to support sales intelligence, CRM integration, and sales engagement workflows.

How is Lusha priced?

Lusha offers a free tier for basic usage, and users can upgrade to paid plans to access more features and higher usage limits. This allows teams to scale their use of the platform as their needs grow.

Can Lusha integrate with existing CRM systems?

Yes, Lusha offers CRM auto-enrichment capabilities, allowing it to integrate with and update existing customer relationship management systems. This helps ensure that sales teams always have the most current contact and company data.

What kind of real-time insights does Lusha provide?

Lusha provides real-time buying signals, such as job changes, company funding rounds, and hiring activities. These insights help sales professionals identify opportune moments to engage with prospects.

How does Lusha compare to Apollo.io for B2B sales intelligence?

Lusha is known for its B2B contact data accuracy and browser extension, similar to Apollo.io. However, Lusha's pricing is generally considered fair, while some users might find that better alternatives exist depending on specific feature needs.

What are the main limitations or trade-offs when using Lusha?

Lusha operates on a credit-based system, which can be a limitation for high-volume users, and some users have expressed concerns regarding data accuracy variations. Additionally, privacy and GDPR compliance are points to consider.

Source: lusha.com

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