Lusha vs Snov.io: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Lusha and Snov.io side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Lusha leads on lower entry price and a free plan; Snov.io leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want a free tier before you commit
Snov.io
Snov.io is a B2B lead generation and outreach automation tool for finding leads and automating email & LinkedIn campaigns.
Best for you if:
- • You want multi-channel outreach
| At a Glance | Lusha | Snov.io |
|---|---|---|
Starts at | Free plan, paid from $36/user/mo, billed monthly Pro plan | From $39/mo, billed monthly Starter plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 3.2/5 G2 4.3 · Trustpilot 1.2 · Capterra 4.0 2,809 reviews | 4.5/5 Trustpilot 4.7 · G2 4.5 · Capterra 4.5 2,198 reviews |
Free plan | Yes | No |
Watch out for | Credits expire monthly, unused credits do not roll over to next month | n/a |
Choose Lusha or Snov.io?
Choose Lusha if
- You want a free tier before you commit
- You want B2B contact data
- You want browser extension
- Budget matters ($36/user/mo, billed monthly vs $39/mo, billed monthly)
Choose Snov.io if
- You want multi-channel outreach
- You want LinkedIn automation
In-Depth Analysis
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- Pro: B2B contact data
- Pro: Browser extension
- Pro: Good accuracy
- Pro: CRM integration
- Pro: Fair pricing
Weaknesses
- Con: Privacy concerns
- Con: Data accuracy varies
- Con: Credit-based
- Con: GDPR concerns
- Con: Better alternatives exist
Key features
Snov.io
Snov.io is a B2B lead generation and outreach automation tool for finding leads and automating email & LinkedIn campaigns.
Strengths
- Pro: Multi-channel outreach
- Pro: LinkedIn automation
- Pro: Accurate email verification
- Pro: 500M+ B2B prospect profiles
- Pro: Free tier available
Weaknesses
- Con: Learning curve
Key features
Plans and prices: Lusha vs Snov.io
| Tool | Plans and prices | Source |
|---|---|---|
| Lusha |
| lusha.com/pricing read Oct 7, 2026 |
| Snov.io |
| snov.io read Oct 4, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Lusha pricing and Snov.io pricing.
Key Takeaways
Lusha
- Lower entry price: $36/user/mo, billed monthly vs $39/mo, billed monthly
- Has a free plan
Snov.io
- Higher user rating: 4.5/5 vs 3.2/5
What the data shows
On the data below, Lusha leads on lower entry price and a free plan; Snov.io leads on higher user rating. We do not name an overall winner for this pair.
- Snov.io has the higher user rating (3.2/5 from 2,809 reviews for Lusha, 4.5/5 from 2,198 reviews for Snov.io).
- Lusha has the lower entry price: $36/user/mo, billed monthly (Pro) against $39/mo, billed monthly (Starter) for Snov.io.
- Only Lusha has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Lusha and Snov.io compare in 2026?
On the data below, Lusha leads on lower entry price and a free plan; Snov.io leads on higher user rating. We do not name an overall winner for this pair. Snov.io has the higher user rating (3.2/5 from 2,809 reviews for Lusha, 4.5/5 from 2,198 reviews for Snov.io). Lusha has the lower entry price: $36/user/mo, billed monthly (Pro) against $39/mo, billed monthly (Starter) for Snov.io. Only Lusha has a free plan.
What are Lusha and Snov.io used for?
Lusha: B2B sales intelligence platform with verified contact data and AI insights. Snov.io: Snov.io is a B2B lead generation and outreach automation tool for finding leads and automating email & LinkedIn campaigns.
What does Lusha cost vs Snov.io?
Lusha's cheapest paid plan is Pro at $36/user/mo, billed monthly; it also has a free plan. Snov.io's cheapest paid plan is Starter at $39/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between Lusha and Snov.io?
Lusha's main strength: B2B contact data. Snov.io's main strength: multi-channel outreach.