ZoomInfo is a B2B data platform with contact and company intelligence. Access millions of verified business contacts and direct dials. Intent data reveals companies researching your solutions. Technographic data shows what tools prospects use. Integrates with CRM and sales tools for enrichment. The B2B database that powers go-to-market teams at leading companies.

Available on: Web

Louis Corneloup Updated May 26, 2026 · how we evaluate Source zoominfo.com ↗

Ratings Across the Web

4.1 (16 reviews)

ZoomInfo holds an aggregate rating of 4.1 out of 5 from 16 reviews across PeerSpot, last checked May 28, 2026.

PeerSpot 16 reviews

4.1/5

Ratings aggregated from independent review platforms. Learn more

Key Features

B2B intelligence
Contact data
Intent data
Engage
Orchestration
Enterprise

Pricing Plans

Free Trial

Pricing checked Oct 5, 2026

ZoomInfo plans and prices, checked October 2026
Plan	Price	Details
Professional	Custom	Small teams Contact data Company profiles Basic intent data +1 more Show less Email support
Advanced	Custom	Growing teams All Professional features Buyer intent Automation +1 more Show less Priority support
Elite	Custom	Enterprise All Advanced features Website visitor ID Integrations +1 more Show less Dedicated support

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Is ZoomInfo worth the price?

Good value

It's best for established businesses with significant budgets and a critical need for extensive B2B intelligence.

Hidden Costs & Gotchas

Minimum seat requirements often apply

Onboarding/training fees possible

Full ZoomInfo pricing: every plan, hidden costs and alternatives

Reviews

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4.1/5

Across 16 verified user reviews on PeerSpot

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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ZoomInfo FAQ

How does ZoomInfo help with lead generation?

ZoomInfo provides access to a B2B data platform with millions of verified business contacts and direct dials, which can be used to identify and reach potential leads. It also offers intent data to reveal companies actively researching solutions relevant to your offerings, further aiding lead generation efforts.

Which teams benefit most from using ZoomInfo?

ZoomInfo is designed to power go-to-market teams, including sales, marketing, and business development, by providing them with B2B data and intelligence. Its features support sales intelligence, lead generation, and overall business intelligence initiatives.

How is ZoomInfo priced?

ZoomInfo is a paid product and does not include a permanently free tier. Its pricing model is structured for businesses, reflecting its enterprise-grade data and features.

What kind of data does ZoomInfo offer beyond contact information?

Beyond contact and company intelligence, ZoomInfo provides intent data, which shows companies researching specific solutions. It also includes technographic data, detailing the technology tools and platforms prospects are currently utilizing.

Can ZoomInfo integrate with existing sales workflows?

Yes, ZoomInfo is designed to integrate with CRM and various sales tools. This allows for data enrichment within existing systems, streamlining workflows for sales and go-to-market teams.

What are the primary trade-offs when considering ZoomInfo?

The primary trade-off for ZoomInfo is its cost, as it is an expensive solution. It also has an enterprise focus, which means it is particularly suited for larger organizations rather than small businesses.

How does ZoomInfo compare to Apollo.io?

ZoomInfo offers enterprise-grade data and emphasizes intent signals and AI features to power go-to-market teams. While Apollo.io is also a sales intelligence tool, ZoomInfo's strengths lie in its extensive B2B database and advanced data types like technographics.

Source: zoominfo.com

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