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ZoomInfo

Claim this toolEditor reviewed

B2B data and intelligence to power your go-to-market teams

Sales IntelligenceData & DatabasesLead GenerationBusiness Intelligence
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Reviews onPeerSpot
16 reviews tracked·7 press mentions

The Bottom Line

Entry price

Paid plans only

Biggest pro

Enterprise-grade data

Biggest con

Expensive

TL;DR - ZoomInfo

  • ZoomInfo is a B2B data platform for sales and marketing intelligence
  • It provides company and contact data for prospecting and targeting
  • Custom pricing based on data needs
Pricing: Paid only
Best for: Enterprises & pros
4.1/5 across review platforms

What is ZoomInfo?

Editorial review
ZoomInfo is a B2B data platform with contact and company intelligence. Access millions of verified business contacts and direct dials. Intent data reveals companies researching your solutions. Technographic data shows what tools prospects use. Integrates with CRM and sales tools for enrichment. The B2B database that powers go-to-market teams at leading companies.

Available on: Web

how we evaluateSourcezoominfo.com ↗

Pros & Cons

Pros

  • Enterprise-grade data
  • Intent signals
  • AI features

Cons

  • Expensive
  • Enterprise focus

Ratings Across the Web

4.1(16 reviews)
PeerSpot16 reviews
4.1/5

Ratings aggregated from independent review platforms. Learn more

Key Features

B2B intelligenceContact dataIntent dataEngageOrchestrationEnterprise

Pricing Plans

Free Trial

Pricing checked Jul 5, 2026

Professional

null

Small teams

  • Contact data
  • Company profiles
  • Basic intent data
  • Email support

Advanced

null

Growing teams

  • All Professional features
  • Buyer intent
  • Automation
  • Priority support

Elite

null

Enterprise

  • All Advanced features
  • Website visitor ID
  • Integrations
  • Dedicated support
Calculate your costView full pricing

Reviews

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4.1/5

Across 16 verified user reviews on PeerSpot

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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ZoomInfo FAQ

How does ZoomInfo help with lead generation?

ZoomInfo provides access to a B2B data platform with millions of verified business contacts and direct dials, which can be used to identify and reach potential leads. It also offers intent data to reveal companies actively researching solutions relevant to your offerings, further aiding lead generation efforts.

Which teams benefit most from using ZoomInfo?

ZoomInfo is designed to power go-to-market teams, including sales, marketing, and business development, by providing them with B2B data and intelligence. Its features support sales intelligence, lead generation, and overall business intelligence initiatives.

How is ZoomInfo priced?

ZoomInfo is a paid product and does not include a permanently free tier. Its pricing model is structured for businesses, reflecting its enterprise-grade data and features.

What kind of data does ZoomInfo offer beyond contact information?

Beyond contact and company intelligence, ZoomInfo provides intent data, which shows companies researching specific solutions. It also includes technographic data, detailing the technology tools and platforms prospects are currently utilizing.

Can ZoomInfo integrate with existing sales workflows?

Yes, ZoomInfo is designed to integrate with CRM and various sales tools. This allows for data enrichment within existing systems, streamlining workflows for sales and go-to-market teams.

What are the primary trade-offs when considering ZoomInfo?

The primary trade-off for ZoomInfo is its cost, as it is an expensive solution. It also has an enterprise focus, which means it is particularly suited for larger organizations rather than small businesses.

How does ZoomInfo compare to Apollo.io?

ZoomInfo offers enterprise-grade data and emphasizes intent signals and AI features to power go-to-market teams. While Apollo.io is also a sales intelligence tool, ZoomInfo's strengths lie in its extensive B2B database and advanced data types like technographics.

Source: zoominfo.com

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