Apollo.io vs ZoomInfo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and ZoomInfo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
ZoomInfo
B2B data and intelligence to power your go-to-market teams
| At a Glance | Apollo.io | ZoomInfo |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Not published |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.1/5 PeerSpot 4.1 16 reviews |
Free plan | Yes | No |
Watch out for | n/a | Minimum seat requirements often apply |
Choose Apollo.io or ZoomInfo?
Choose Apollo.io if
- You want a free tier before you commit
- You want to find leads, enrich contacts, automate outreach, and track engagement
Choose ZoomInfo if
- You need lead generation features specifically.
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
ZoomInfo
B2B data and intelligence to power your go-to-market teams
ZoomInfo's pricing, typically starting at $15k+ annually, is expensive compared to market alternatives, especially given the 'contact sales' model which often inflates prices.
Watch out
Minimum seat requirements often apply
Strengths
- Pro: Enterprise-grade data
- Pro: Intent signals
- Pro: AI features
Weaknesses
- Con: Expensive
- Con: Enterprise focus
Key features
Plans and prices: Apollo.io vs ZoomInfo
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Nov 4, 2026 |
| ZoomInfo |
| zoominfo.com read Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and ZoomInfo pricing.
Key Takeaways
Apollo.io
- Has a free plan
ZoomInfo
- Worth considering for lead generation
What the data shows
On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.1/5 from 11,273 reviews for Apollo.io, 4.1/5 from 16 reviews for ZoomInfo; we compare ratings only above 20 reviews on both sides).
- Apollo.io starts at $49/seat/mo, billed yearly; ZoomInfo has no public paid plan price on file.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and ZoomInfo compare in 2026?
On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.1/5 from 11,273 reviews for Apollo.io, 4.1/5 from 16 reviews for ZoomInfo; we compare ratings only above 20 reviews on both sides). Apollo.io starts at $49/seat/mo, billed yearly; ZoomInfo has no public paid plan price on file. Only Apollo.io has a free plan.
What are Apollo.io and ZoomInfo used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. ZoomInfo: B2B data and intelligence to power your go-to-market teams.
What does Apollo.io cost vs ZoomInfo?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. ZoomInfo has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 4, 2026.
What's the main difference between Apollo.io and ZoomInfo?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. ZoomInfo's main strength: enterprise-grade data.
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