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TL;DR - Apollo.io

  • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
  • It provides contact data, email sequences, and CRM integration for outbound sales
  • Free tier with limited credits, paid plans from $49/user/month
Pricing: Free plan available
Best for: Growing teams
4.7/5 across review platforms

Pros & Cons

Pros

  • Massive B2B contact database with 275M+ contacts
  • Generous free tier with 50 credits/month
  • All-in-one prospecting and engagement platform
  • Strong CRM integrations with Salesforce and HubSpot
  • AI-powered lead scoring and recommendations

Cons

  • Data accuracy varies by region and industry
  • Credit system can be confusing
  • Email deliverability requires careful setup
  • Higher tiers needed for advanced features
  • Learning curve for full platform utilization

Ratings Across the Web

4.7(9,450 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

275M+ contact databaseEmail finder & verificationSales engagement sequencesCRM integrationsChrome extensionAI insightsIntent dataJob change alertsDialerMeeting scheduler

Pricing Plans

Free

Free

  • 50 credits/month
  • 5 mobile credits
  • Basic CRM
  • Gmail integration only

Basic

$49

  • 900 credits/year
  • CRM integrations
  • Email automation
  • Custom fields

Professional

$99

  • Unlimited credits
  • Advanced automation
  • AI-driven insights
  • Call recording

Enterprise

Contact sales

  • Custom solutions
  • Dedicated support
  • Advanced analytics
  • API access

What is Apollo.io?

Editorial review
Apollo.io is a sales intelligence and engagement platform with a database of 275M+ contacts. Find leads, enrich data, automate outreach sequences, and track engagement-all in one platform with AI-powered insights and CRM integrations.

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Apollo.io FAQ

What are Apollo credits?

Apollo credits are used to export contact data. Free users get 50 credits/month, while paid plans offer more or unlimited credits depending on the tier.

Is Apollo.io free?

Yes, Apollo offers a free plan with 50 credits, 5 mobile credits, basic CRM features, and Gmail integration. Paid plans start at 49/month.

How accurate is Apollo data?

Apollo claims high accuracy rates, but like all B2B databases, accuracy varies. They use AI and community verification to maintain data quality.

Does Apollo integrate with Salesforce?

Yes, Apollo offers native integrations with Salesforce, HubSpot, and other major CRMs on paid plans.

Source: apollo.io

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