Clay
Claim this toolSupercharge sales & marketing with enriched lead data
From $167/mo flat, billed monthly (free plan available)Positions Clay holds among the tools of each category it belongs to (Toolradar data, Nov 2026):
- #14 most-listed alternative in AI & Automation, out of 1106 tools in AI & Automation. Source: Toolradar data, Nov 2026.
- #14 most-listed alternative in Marketing, out of 774 tools in Marketing. Source: Toolradar data, Nov 2026.
- #7 most-listed alternative in Lead Generation, out of 233 tools in Lead Generation. Source: Toolradar data, Nov 2026.
The Bottom Line
- Price
- From $167/mo flat, billed monthly (free plan available). Compare plans
Key facts
- Creative data enrichment for GTM teams
- Combine 75+ data sources automatically
- Build personalized outreach at scale
Pros
- 100+ data sources
- AI research agent
- Powerful workflows
Cons
- Can get expensive
What is Clay?
Available on: Web
Ratings Across the Web
Clay holds an aggregate rating of 4.6 out of 5 from 228 reviews across G2, last checked August 27, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Data enrichment
- Lead scoring
- Outbound automation
- AI research
- CRM sync
- 80+ data sources
Pricing Plans
Pricing checked Nov 1, 2026. Source: clay.com/pricing, read Nov 1, 2026
| Plan | Price | Details |
|---|---|---|
| Free | Free |
+1 more Show less
|
| Launch | $167 / mo |
+2 more Show less
|
| Growth | $446 / mo |
+3 more Show less
|
| Enterprise | Custom |
+5 more Show less
|
Is Clay worth the price?
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
It's best for growing GTM teams who need significant data enrichment and are ready to invest in advanced tooling.
Hidden Costs & Gotchas
Credit overages not detailed
How Clay's pricing compares
Clay starts at $167/mo flat for the whole organisation. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.
Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Nov 1, 2026.
Recent pricing updates
Changes we detected on the Clay pricing page.
- Plans changed: Launch added at $167 a month; Growth added at $446 a month; Enterprise added at Custom; Starter, Explorer, Pro removed.
Clay by the numbers
Toolradar data: It is listed as an alternative to 50 other tools on Toolradar, ranking #6 of 128 in Sales Intelligence. As of Nov 2026.
- #14 most-listed alternative in AI & Automation, out of 1106 tools in AI & Automation. Source: Toolradar data, Nov 2026.
- #14 most-listed alternative in Marketing, out of 774 tools in Marketing. Source: Toolradar data, Nov 2026.
- #7 most-listed alternative in Lead Generation, out of 233 tools in Lead Generation. Source: Toolradar data, Nov 2026.
| Metric | Clay | Peer median | Position (1 is best) |
|---|---|---|---|
| Free plan | Yes | 41% have one | n/a |
| Listed as an alternative to | 50 tools | 2 | #6 of 128 |
| Integrations listed | 3 | 3 | #12 of 38 (joint) tools with at least one integration recorded |
| User rating | 4.6/5 (across the web, 228 ratings) | 4.5/5 | #12 of 69 (joint) tools with 20+ reviews |
| Compare-page visits, last 30 days | 107 visits | 36 | #3 of 24 tools with 20+ compare-page visits |
Listed as an alternative to: #5 on 2026-10-16 to #6 on 2026-11-02 (rank among 128 tools, 1 is best).
Each position is counted among the tools that have data for that row, as noted under it. All Sales Intelligence data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.
Cite this: Toolradar, “Clay by the numbers”, Nov 2026.
Reviews
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Across 228 verified user reviews on G2
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Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Clay FAQ
How does Clay help sales and marketing teams with lead data?
Which teams benefit most from using Clay?
How is Clay priced?
What kind of research can Clay automate for users?
How does Clay compare to Apollo.io for lead generation?
What are the main trade-offs to consider when choosing Clay?
Can Clay integrate with existing CRM and sales tools?
Source: clay.com