Skip to content

What is Clay?

Clay is a lead generation tool. Clay is a data enrichment platform that supercharges outbound sales and marketing. Pull data from 75+ sources to build comprehensive lead profiles. Automate research that would take hours manually. AI scoring helps prioritize the best prospects. Build personalized outreach campaigns at scale. Integrates with CRM and sales tools. Clay is paid-only, with most plans including a trial period. Buyers most often compare Clay against UpLead, ZoomInfo, Apollo.io.

TL;DR - Clay

  • Creative data enrichment for GTM teams
  • Combine 75+ data sources automatically
  • Build personalized outreach at scale
Pricing: Paid only
Best for: Enterprises & pros
4.8/5 across review platforms

Pros & Cons

Pros

  • 100+ data sources
  • AI research agent
  • Powerful workflows

Cons

  • Can get expensive

Ratings Across the Web

4.8(184 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Data enrichmentLead scoringOutbound automationAI researchCRM sync80+ data sources

Pricing Plans

Free

$0

  • 100 credits/month
  • Unlimited users
  • Up to 100 searches
  • AI/Claygent access

Starter

$134

  • 2000 credits/month
  • Up to 2000 searches
  • Use your own API key
  • Exporting

Explorer

$314

  • 10000 credits/month
  • HTTP API integration
  • Webhooks
  • Email sequencing integrations

Pro

$720

  • 50000 credits/month
  • Up to 25000 searches
  • CRM integrations
  • Advanced features
Clay is a data enrichment platform that supercharges outbound sales and marketing. Pull data from 75+ sources to build comprehensive lead profiles. Automate research that would take hours manually. AI scoring helps prioritize the best prospects. Build personalized outreach campaigns at scale. Integrates with CRM and sales tools. The creative canvas for growth teams who want to go beyond basic prospecting.

Reviews

Be the first to review Clay

Your take helps the next buyer. Verified LinkedIn reviewers get a badge.

Write a review

Best Clay Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →

Explore More

Clay FAQ

What is Clay used for?

Sales prospecting and lead enrichment automation.

Source: clay.com

Guides & Articles