Supercharge sales & marketing with enriched lead data
Visit WebsiteTL;DR - Clay
- Creative data enrichment for GTM teams
- Combine 75+ data sources automatically
- Build personalized outreach at scale
Pricing: Paid only
Best for: Enterprises & pros
4.8/5 across review platforms
What is Clay?
Clay is a data enrichment platform that supercharges outbound sales and marketing. Pull data from 75+ sources to build comprehensive lead profiles. Automate research that would take hours manually. AI scoring helps prioritize the best prospects. Build personalized outreach campaigns at scale. Integrates with CRM and sales tools. The creative canvas for growth teams who want to go beyond basic prospecting.
Available on: Web
Pros & Cons
Pros
- 100+ data sources
- AI research agent
- Powerful workflows
Cons
- Can get expensive
Ratings Across the Web
4.8(184 reviews)
What people say
“I also love Claygent, the AI agent, because it can visit company websites to find specific news or signals that I used to search for manually.”, via G2
Ratings aggregated from independent review platforms. Learn more
Key Features
Data enrichmentLead scoringOutbound automationAI researchCRM sync80+ data sources
Pricing Plans
Pricing checked Aug 3, 2026
Free
$0
- 100 credits/month
- Unlimited users
- Up to 100 searches
- AI/Claygent access
Starter
$134
- 2000 credits/month
- Up to 2000 searches
- Use your own API key
- Exporting
Explorer
$314
- 10000 credits/month
- HTTP API integration
- Webhooks
- Email sequencing integrations
Pro
$720
- 50000 credits/month
- Up to 25000 searches
- CRM integrations
- Advanced features
Reviews
4.8/5
Across 184 verified user reviews on g2, capterra
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Clay FAQ
How does Clay help sales and marketing teams with lead data?
Clay helps sales and marketing teams by pulling data from over 75 sources to build comprehensive lead profiles. This platform automates research that would typically take hours, enabling teams to supercharge their outbound efforts and build personalized outreach campaigns at scale.
Which teams benefit most from using Clay?
Clay is best suited for growth teams who need a creative canvas to go beyond basic prospecting. It empowers sales and marketing teams looking to enrich lead data, automate research, and prioritize prospects using AI scoring.
How is Clay priced?
Clay is a paid product designed for professional use. It does not offer a permanently free tier, indicating a focus on comprehensive features for businesses.
What kind of research can Clay automate for users?
Clay can automate research that would typically consume many hours if done manually. It leverages an AI research agent and over 100 data sources to gather and enrich information for lead profiles and prospecting.
How does Clay compare to Apollo.io for lead generation?
Clay differentiates itself from platforms like Apollo.io by offering integration with over 75 data sources and an AI research agent to build comprehensive lead profiles. It focuses on providing a creative canvas for growth teams to automate research and personalize outreach at scale.
What are the main trade-offs to consider when choosing Clay?
A primary trade-off to consider when choosing Clay is that its cost can become expensive. While it offers powerful features and extensive data sources, users should account for potential expenditure.
Can Clay integrate with existing CRM and sales tools?
Yes, Clay is designed to integrate with existing CRM and various sales tools. This allows users to seamlessly incorporate enriched lead data and automated workflows into their current sales and marketing tech stacks.
Source: clay.com