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Clay

UnclaimedEditor reviewed

Supercharge sales & marketing with enriched lead data

Sales IntelligenceLead GenerationMarketingAI & Automation
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Reviews onG2Capterra
184 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

100+ data sources

Biggest con

Can get expensive

TL;DR - Clay

  • Creative data enrichment for GTM teams
  • Combine 75+ data sources automatically
  • Build personalized outreach at scale
Pricing: Paid only
Best for: Enterprises & pros
4.8/5 across review platforms

What is Clay?

Editorial review
Clay is a data enrichment platform that supercharges outbound sales and marketing. Pull data from 75+ sources to build comprehensive lead profiles. Automate research that would take hours manually. AI scoring helps prioritize the best prospects. Build personalized outreach campaigns at scale. Integrates with CRM and sales tools. The creative canvas for growth teams who want to go beyond basic prospecting.

Available on: Web

how we evaluateSourceclay.com ↗

Pros & Cons

Pros

  • 100+ data sources
  • AI research agent
  • Powerful workflows

Cons

  • Can get expensive

Ratings Across the Web

4.8(184 reviews)
G2183 reviews
4.8/5
Capterra1 reviews
5/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Data enrichmentLead scoringOutbound automationAI researchCRM sync80+ data sources

Pricing Plans

Pricing checked Jun 15, 2026

Free

Free

  • 100 credits/month
  • Unlimited users
  • Up to 100 searches
  • AI/Claygent access

Starter

$134/month

  • 2000 credits/month
  • Up to 2000 searches
  • Use your own API key
  • Exporting

Explorer

$314/month

  • 10000 credits/month
  • HTTP API integration
  • Webhooks
  • Email sequencing integrations

Pro

$720/month

  • 50000 credits/month
  • Up to 25000 searches
  • CRM integrations
  • Advanced features
Calculate your costView full pricing

How Clay's pricing compares

At $134/mo, Clay is the most premium of its 4 direct competitors.

Lusha
$36
LeadIQ
$36
Apollo.io
$99
Seamless.AI
$99
Clay
$134

Entry paid plan, monthly. Pricing checked Jun 15, 2026.

Reviews

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4.8/5

Across 184 verified user reviews on G2, Capterra

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Best Clay Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
Apollo.io logo
Apollo.ioFreemium

Find leads, enrich data, and automate outreach

4.7
Seamless.AI logo
Seamless.AIFreemium

AI-powered sales software to find leads, book appointments, and close more sales.

4.3
Lusha logo
LushaFreemium

B2B sales intelligence platform with verified contact data and AI insights

4.2
LeadIQ logo
LeadIQFreemium

B2B prospecting and data platform

4.3
ZoomInfo logo
ZoomInfoPaid

B2B data and intelligence to power your go-to-market teams

4.1
Cognism logo
CognismPaid

B2B sales intelligence platform

4.2
See all sales intelligence tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Clay alternatives6+ tools ranked, pricing + verdict per pickClay vs Apollo.ioHead-to-head: features, pricing, who winsClay vs Seamless.AIHead-to-head: features, pricing, who winsClay vs LushaHead-to-head: features, pricing, who wins

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Clay FAQ

How does Clay help sales and marketing teams with lead data?

Clay helps sales and marketing teams by pulling data from over 75 sources to build comprehensive lead profiles. This platform automates research that would typically take hours, enabling teams to supercharge their outbound efforts and build personalized outreach campaigns at scale.

Which teams benefit most from using Clay?

Clay is best suited for growth teams who need a creative canvas to go beyond basic prospecting. It empowers sales and marketing teams looking to enrich lead data, automate research, and prioritize prospects using AI scoring.

How is Clay priced?

Clay is a paid product designed for professional use. It does not offer a permanently free tier, indicating a focus on comprehensive features for businesses.

What kind of research can Clay automate for users?

Clay can automate research that would typically consume many hours if done manually. It leverages an AI research agent and over 100 data sources to gather and enrich information for lead profiles and prospecting.

How does Clay compare to Apollo.io for lead generation?

Clay differentiates itself from platforms like Apollo.io by offering integration with over 75 data sources and an AI research agent to build comprehensive lead profiles. It focuses on providing a creative canvas for growth teams to automate research and personalize outreach at scale.

What are the main trade-offs to consider when choosing Clay?

A primary trade-off to consider when choosing Clay is that its cost can become expensive. While it offers powerful features and extensive data sources, users should account for potential expenditure.

Can Clay integrate with existing CRM and sales tools?

Yes, Clay is designed to integrate with existing CRM and various sales tools. This allows users to seamlessly incorporate enriched lead data and automated workflows into their current sales and marketing tech stacks.

Source: clay.com

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