Clay

Name: Clay
Brand: Clay
Price: 134 USD
Rating: 4.6 (228 reviews)

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Supercharge sales & marketing with enriched lead data

Sales Intelligence Lead Generation Marketing AI & Automation

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4.6(228 across the web)

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Reviews onG2

228 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

100+ data sources

Biggest con

Can get expensive

TL;DR - Clay

Creative data enrichment for GTM teams
Combine 75+ data sources automatically
Build personalized outreach at scale

Pricing: Paid only

Best for: Enterprises & pros

4.6/5 across review platforms

What is Clay?

Editorial review

Clay is a data enrichment platform that supercharges outbound sales and marketing. Pull data from 75+ sources to build comprehensive lead profiles. Automate research that would take hours manually. AI scoring helps prioritize the best prospects. Build personalized outreach campaigns at scale. Integrates with CRM and sales tools. The creative canvas for growth teams who want to go beyond basic prospecting.

Available on: Web

LCLouis CorneloupUpdated Jul 20, 2026 · how we evaluateSourceclay.com ↗

Pros & Cons

Pros

100+ data sources
AI research agent
Powerful workflows

Cons

Can get expensive

Ratings Across the Web

4.6(228 reviews)

Clay holds an aggregate rating of 4.6 out of 5 from 228 reviews across G2, last checked August 27, 2026.

G2228 reviews

4.6/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Data enrichmentLead scoringOutbound automationAI researchCRM sync80+ data sources

Pricing Plans

Pricing checked Sep 13, 2026

Free

100 credits/month
Unlimited users
Up to 100 searches
AI/Claygent access

Starter

$134/month

2000 credits/month
Up to 2000 searches
Use your own API key
Exporting

Explorer

$314/month

10000 credits/month
HTTP API integration
Webhooks
Email sequencing integrations

Pro

$720/month

50000 credits/month
Up to 25000 searches
CRM integrations
Advanced features

Calculate your cost View full pricing

Is Clay worth the price?

75/100

Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.

The Starter tier at $134/month for 2000 credits feels a bit steep compared to the Free tier's 100 credits. It's best for growing GTM teams who need significant data enrichment and are ready to invest in advanced tooling.

Hidden Costs & Gotchas

Credit overages not detailed

How Clay's pricing compares

At $134/mo, Clay is the most premium of its 5 direct competitors.

$22.49

$36

$36

$99

$99

Clay

$134

Entry paid plan, monthly. Pricing checked Sep 13, 2026.

Reviews

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4.6/5

Across 228 verified user reviews on G2

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Best Clay Alternatives

Top alternatives based on features, pricing, and user needs.

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Apollo.ioFreemium

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Seamless.AIFreemium

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TadataFree

Automate sales research and prep directly in Slack

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CognismPaid

B2B sales intelligence platform

4.5

LeadIQFreemium

B2B prospecting and data platform

4.3

LushaFreemium

B2B sales intelligence platform with verified contact data and AI insights

3.2

ZoomInfoPaid

B2B data and intelligence to power your go-to-market teams

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ConvoPaid

Win more calls with real-time AI sales coaching and objection handling

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Clay FAQ

How does Clay help sales and marketing teams with lead data?

Clay helps sales and marketing teams by pulling data from over 75 sources to build comprehensive lead profiles. This platform automates research that would typically take hours, enabling teams to supercharge their outbound efforts and build personalized outreach campaigns at scale.

Which teams benefit most from using Clay?

Clay is best suited for growth teams who need a creative canvas to go beyond basic prospecting. It empowers sales and marketing teams looking to enrich lead data, automate research, and prioritize prospects using AI scoring.

How is Clay priced?

Clay is a paid product designed for professional use. It does not offer a permanently free tier, indicating a focus on comprehensive features for businesses.

What kind of research can Clay automate for users?

Clay can automate research that would typically consume many hours if done manually. It leverages an AI research agent and over 100 data sources to gather and enrich information for lead profiles and prospecting.

How does Clay compare to Apollo.io for lead generation?

Clay differentiates itself from platforms like Apollo.io by offering integration with over 75 data sources and an AI research agent to build comprehensive lead profiles. It focuses on providing a creative canvas for growth teams to automate research and personalize outreach at scale.

What are the main trade-offs to consider when choosing Clay?

A primary trade-off to consider when choosing Clay is that its cost can become expensive. While it offers powerful features and extensive data sources, users should account for potential expenditure.

Can Clay integrate with existing CRM and sales tools?

Yes, Clay is designed to integrate with existing CRM and various sales tools. This allows users to seamlessly incorporate enriched lead data and automated workflows into their current sales and marketing tech stacks.

Source: clay.com

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