Clay vs Lusha: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Clay and Lusha side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Clay leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • You want 100+ data sources
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want B2B contact data
| At a Glance | Clay | Lusha |
|---|---|---|
Starts at | Free plan, paid from $167/mo flat, billed monthly Launch plan | Free plan, paid from $36/user/mo, billed monthly Pro plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.6/5 G2 4.6 228 reviews | 3.2/5 G2 4.3 · Trustpilot 1.2 · Capterra 4.0 2,809 reviews |
Free plan | Yes | Yes |
Watch out for | Credit overages not detailed | Credits expire monthly, unused credits do not roll over to next month |
Choose Clay or Lusha?
Choose Clay if
- You want 100+ data sources
- You want AI research agent
Choose Lusha if
- You want B2B contact data
- You want browser extension
In-Depth Analysis
Clay
Supercharge sales & marketing with enriched lead data
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
Watch out
Credit overages not detailed
Strengths
- Pro: 100+ data sources
- Pro: AI research agent
- Pro: Powerful workflows
Weaknesses
- Con: Can get expensive
Key features
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- Pro: B2B contact data
- Pro: Browser extension
- Pro: Good accuracy
- Pro: CRM integration
- Pro: Fair pricing
Weaknesses
- Con: Privacy concerns
- Con: Data accuracy varies
- Con: Credit-based
- Con: GDPR concerns
- Con: Better alternatives exist
Key features
Plans and prices: Clay vs Lusha
| Tool | Plans and prices | Source |
|---|---|---|
| Clay |
| clay.com/pricing read Nov 1, 2026 |
| Lusha |
| lusha.com/pricing read Oct 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Clay pricing and Lusha pricing.
Key Takeaways
Clay
- Higher user rating: 4.6/5 vs 3.2/5
Lusha
- Choose if you want B2B sales intelligence platform with verified contact data and AI insights
What the data shows
On the data below, Clay leads on higher user rating. We do not name an overall winner for this pair.
- Clay has the higher user rating (4.6/5 from 228 reviews for Clay, 3.2/5 from 2,809 reviews for Lusha).
- Entry prices are not ranked, they are charged on different bases: Clay $167/mo flat, billed monthly; Lusha $36/user/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Clay and Lusha compare in 2026?
On the data below, Clay leads on higher user rating. We do not name an overall winner for this pair. Clay has the higher user rating (4.6/5 from 228 reviews for Clay, 3.2/5 from 2,809 reviews for Lusha). Entry prices are not ranked, they are charged on different bases: Clay $167/mo flat, billed monthly; Lusha $36/user/mo, billed monthly. Both have a free plan.
What are Clay and Lusha used for?
Clay: Supercharge sales & marketing with enriched lead data. Lusha: B2B sales intelligence platform with verified contact data and AI insights.
What does Clay cost vs Lusha?
Clay's cheapest paid plan is Launch at $167/mo flat, billed monthly; it also has a free plan. Lusha's cheapest paid plan is Pro at $36/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Clay and Lusha?
Clay's main strength: 100+ data sources. Lusha's main strength: B2B contact data.