Clay vs Lusha: Which is Better in 2026?
Choosing between Clay and Lusha comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • Creative data enrichment for GTM teams
- • Combine 75+ data sources automatically
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want to try before committing
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
| At a Glance |  Clay |  Lusha |
|---|---|---|
Starts at | $134/moStarter | FreeFree tier available |
Best For | Sales Intelligence | Sales Intelligence |
Rating | 4.8/5 | 4.2/5 |
Choose Clay or Lusha?
Choose Clay if
Supercharge sales & marketing with enriched lead data
- 100+ data sources
- AI research agent
- Powerful workflows
Choose Lusha if
B2B sales intelligence platform with verified contact data and AI insights
- B2B contact data
- Browser extension
- Good accuracy
| Feature | Clay | Lusha |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.8/5 184 reviews | ★4.2/5 2,010 reviews |
| Categories | Sales IntelligenceLead Generation | Sales IntelligenceLead Generation |
In-Depth Analysis
Clay
Supercharge sales & marketing with enriched lead data
Strengths
- +100+ data sources
- +AI research agent
- +Powerful workflows
Weaknesses
- -Can get expensive
Key features
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Strengths
- +B2B contact data
- +Browser extension
- +Good accuracy
- +CRM integration
- +Fair pricing
Weaknesses
- -Privacy concerns
- -Data accuracy varies
- -Credit-based
- -GDPR concerns
- -Better alternatives exist
Key features
Pricing: Clay vs Lusha
| Plan | Clay | Lusha |
|---|---|---|
| Tier 1 | $0 Free | Free Free |
| Tier 2 | $134 Starter | $36 /user/month Pro |
| Tier 3 | $314 Explorer | $59 /user/month Premium |
| Tier 4 | $720 Pro | custom Scale |
Pricing verified from each vendor's public pricing page. Compare in detail on Clay pricing and Lusha pricing.
Who Should Use What?
On a budget?
Lusha has a free tier. Clay is paid only.
Go with: Lusha
Want the highest-rated option?
Clay: 4.8/5 (184 reviews). Lusha: 4.2/5 (2,010 reviews).
Go with: Clay
Value user reviews?
Clay: 184 reviews (4.8/5). Lusha: 2,010 reviews (4.2/5).
Go with: Lusha
3 Questions to Help You Decide
What's your budget?
Clay is paid. Lusha is freemium. Lusha lets you start free.
What's your use case?
Both are sales intelligence tools. Compare their specific features to decide.
How important are ratings?
Clay is rated higher: 4.8/5 vs 4.2/5.
Key Takeaways
Clay
- Higher user rating: 4.8/5 vs 4.2/5
- Our pick for this comparison
Lusha
- Has a free tier
- Larger review base (2,010 reviews)
The Bottom Line
Clay is our pick. Lusha has a free tier if you want to test without paying.
Frequently Asked Questions
Is Clay or Lusha better?
Clay is rated in our evaluation. Clay is paid and Lusha is freemium.
What are Clay and Lusha used for?
Clay: Supercharge sales & marketing with enriched lead data. Lusha: B2B sales intelligence platform with verified contact data and AI insights.
What does Clay cost vs Lusha?
Clay is a paid tool. Lusha is freemium (free tier + paid plans). Visit their websites for detailed pricing.