Clay starts at $167/month flat for the whole organisation on the Launch plan.
Verified Nov 2026 from the official pricing page.
Is Clay worth the price?
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
It's best for growing GTM teams who need significant data enrichment and are ready to invest in advanced tooling.
Pricing Plans
Free
- 100 credits/month
- Unlimited users
- Up to 100 searches
- AI/Claygent access
Launch
$167 / mo
- Enrich phone numbers
- Unlimited search with Audiences
- Track job changes and other signals
- Reuse functions across workflows
- Send emails via Clay or integrations
Growth
$446 / mo
- Everything in Launch
- Auto-sync and enrich CRM
- Auto-sync with data warehouse
- Integrate with any HTTP API
- Automate signals via webhook
- Get priority support
Enterprise
Custom
- Everything in Growth
- User groups and credit budgeting
- Single Sign-On (SSO/SAML)
- SCIM provisioning
- IP allowlists
- Role-based access control
- Custom CSA and DPA
- Dedicated growth strategist
Hidden Costs & Gotchas
Credit overages not detailed
How Clay compares
4 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Clay | $167/month flat for the whole organisation | Yes |
| ZoomInfo | Contact sales | No |
| Apollo.io | $49/seat/month | Yes |
| Lusha | $36/user/month | Yes |
| Cognism | Contact sales | No |
| LeadIQ | $200/month, billing unit not specified | Yes |
| Seamless.AI | $99/user/month | Yes |
Clay Pricing FAQ
How much does Clay cost?
Clay starts at $167/month flat for the whole organisation on the Launch plan. It offers 2 paid tiers ranging from $167/month flat for the whole organisation to $446/month flat for the whole organisation. A free plan is also available.
Does Clay have a free plan?
Yes. Clay offers a free plan called "Free". It includes: 100 credits/month, Unlimited users, Up to 100 searches.
What is the cheapest Clay paid plan?
The cheapest paid plan for Clay is "Launch" at $167/month flat for the whole organisation. Key features include: Enrich phone numbers, Unlimited search with Audiences, Track job changes and other signals.
What are alternatives to Clay?
Alternatives to Clay include ZoomInfo, Apollo.io, Lusha, Cognism. Apollo.io starts at $49/seat/month; Lusha starts at $36/user/month; LeadIQ starts at $200/month, billing unit not specified.
Does Clay have a promo code or discount code?
As of November 9, 2026, Toolradar has no Clay promo code, coupon or discount code on file. Clay's own pricing page (https://www.clay.com/pricing, read November 9, 2026) does list a free plan, so you can start without a code. Offers change, so confirm the terms at checkout.
Clay alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Clay pricing: www.clay.com/pricing (verified Nov 2026)
- Cite this data: Toolradar, Clay pricing verified Nov 2026, toolradar.com/tools/clay/pricing
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