Is Clay worth the price?
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
The Starter tier at $134/month for 2000 credits feels a bit steep compared to the Free tier's 100 credits. It's best for growing GTM teams who need significant data enrichment and are ready to invest in advanced tooling.
Pricing Plans
Free
$0
- 100 credits/month
- Unlimited users
- Up to 100 searches
- AI/Claygent access
Starter
$134
- 2000 credits/month
- Up to 2000 searches
- Use your own API key
- Exporting
Explorer
$314
- 10000 credits/month
- HTTP API integration
- Webhooks
- Email sequencing integrations
Pro
$720
- 50000 credits/month
- Up to 25000 searches
- CRM integrations
- Advanced features
Hidden Costs & Gotchas
Credit overages not detailed
Advanced features locked behind Pro
Integrations only on higher tiers
Which Plan Do You Need?
Startups needing basic enrichment
GTM teams scaling outreach
Agencies with high data volume
How Clay Compares to Competitors
Compared to ZoomInfo, Clay offers more flexible credit-based pricing, avoiding high annual contracts. However, Apollo.io offers more generous free credits and lower entry points for similar data enrichment, making Clay's Starter tier at $134/month potentially less competitive for smaller teams.
Clay Pricing FAQ
How much does Clay cost?
Clay starts at $134/month on the Starter plan. It offers 3 paid tiers ranging from $134/month up to $720/month. A free plan is also available with limited features.
Does Clay have a free plan?
Yes. Clay offers a free plan called "Free". It includes: 100 credits/month, Unlimited users, Up to 100 searches.
What is the cheapest Clay paid plan?
The cheapest paid plan for Clay is "Starter" at $134/month. Key features include: 2000 credits/month, Up to 2000 searches, Use your own API key.
Is there a cheaper alternative to Clay?
Yes. Popular alternatives to Clay include UpLead, ZoomInfo, Apollo.io, Saleshandy. Free alternatives include UpLead, Apollo.io, Voila Norbert. Compare them side-by-side on Toolradar.
Cheaper alternatives to Clay
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
