Clay starts at $134/month on the Starter plan.
Verified Sep 2026 from the official pricing page.
Is Clay worth the price?
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
The Starter tier at $134/month for 2000 credits feels a bit steep compared to the Free tier's 100 credits. It's best for growing GTM teams who need significant data enrichment and are ready to invest in advanced tooling.
Pricing Plans
Free
- 100 credits/month
- Unlimited users
- Up to 100 searches
- AI/Claygent access
Starter
$134/month
- 2000 credits/month
- Up to 2000 searches
- Use your own API key
- Exporting
Explorer
$314/month
- 10000 credits/month
- HTTP API integration
- Webhooks
- Email sequencing integrations
Pro
$720/month
- 50000 credits/month
- Up to 25000 searches
- CRM integrations
- Advanced features
Hidden Costs & Gotchas
Credit overages not detailed
How Clay compares
4 of 6 direct competitors offer a free plan.
Clay Pricing FAQ
How much does Clay cost?
Clay starts at $134/month on the Starter plan. It offers 3 paid tiers ranging from $134/month to $720/month. A free plan is also available.
Does Clay have a free plan?
Yes. Clay offers a free plan called "Free". It includes: 100 credits/month, Unlimited users, Up to 100 searches.
What is the cheapest Clay paid plan?
The cheapest paid plan for Clay is "Starter" at $134/month. Key features include: 2000 credits/month, Up to 2000 searches, Use your own API key.
What are alternatives to Clay?
Alternatives to Clay include ZoomInfo, Apollo.io, Lusha, Cognism. Apollo.io starts at $49/month, billing unit not specified; Lusha starts at $36/user/month; Cognism starts at $125/month, billing unit not specified.
Clay alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Clay pricing: www.clay.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Clay pricing verified Sep 2026, toolradar.com/tools/clay/pricing
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