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Find, research, and sequence prospects across channels with AI

From $20/seat/mo, billed monthly (free plan available)

Positions Unify GTM holds among the tools of each category it belongs to (Toolradar data, Oct 2026):

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Tracked since 2026

The Bottom Line

Price
From $20/seat/mo, billed monthly (free plan available). Compare plans

Key facts

  • AI-native outbound platform for sellers, with prospecting, research and sequencing in one place
  • Free plan; paid Base and Pro per-seat plans; Business by quote
  • Metered in credits per seat

Pros

  • Free plan with up to 3 seats, no price
  • Per-seat plans offer paid tiers billed monthly
  • Pro includes a 14-day free trial with no credit card required
  • Base and Pro have unlimited seats

Cons

  • Usage is metered in credits: 800 per seat a month on Base and 2,400 on Pro
  • CRM sync is read-only below the Business plan
  • Business pricing is custom and billed annually
  • The free plan has limited credits and is capped at three seats

What is Unify GTM?

Unify is an AI-native outbound platform for sellers. Its homepage, headed "Outbound agents for every rep", describes one platform for prospecting, research and sequencing, backed by frontier AI models, with a database of 1.1 billion plus people and 65 million plus companies drawn from 40 plus data sources, multi-channel sequencing and a click-to-call dialer. Unify is sold on a free plan and per-seat paid plans: Base is billed monthly with 800 credits per seat, Pro includes 2,400 credits and a 14-day trial, and a Business plan priced by quote and billed annually. Pro syncs read-only with HubSpot and Salesforce and adds Slack notifications; Business adds read-write CRM sync. This record covers Unify at unifygtm.com, not the continual-learning platform at unify.ai.

Preview

Key Features

  • AI outbound agents for prospecting, research and sequencing
  • Database of 1.1 billion plus people and 65 million plus companies from 40 plus data sources
  • Multi-channel sequencing and a click-to-call dialer
  • AI email copywriting, job change and hiring signals, phone and email enrichment (Base and above)
  • HubSpot and Salesforce sync, read-only on Pro and read-write on Business
  • Signal-triggered automations and managed Gmail and Outlook mailboxes (Business)

Pricing Plans

Free Trial

Pricing checked Oct 21, 2026. Source: unifygtm.com/pricing, read Oct 21, 2026

Unify GTM plans and prices, checked October 2026
Plan Price Details
Free

$0

  • Limited credits
  • Up to 3 seats
  • AI outbound and multi-channel sequencing
+1 more
  • Click-to-call dialer
Base

$20 / seat/month billed monthly

  • 800 credits per seat a month
  • Unlimited seats
  • AI email copywriting
+1 more
  • Job change and hiring signals, phone and email enrichment
Pro

$60 / seat/month billed monthly

  • 2,400 credits per seat a month
  • HubSpot and Salesforce sync (read-only)
  • Slack notifications
+1 more
  • 14-day free trial
Business

Custom, billed annually

  • Custom credit pool
  • Read-write CRM sync and all integrations
  • Website intent and product signals, signal-triggered automations
+1 more
  • Managed Gmail and Outlook mailboxes, power dialer

Is Unify GTM worth the price?

Good value

Unify GTM's pricing is fair and accessible for small to mid-sized teams, with a free tier for testing and a Base plan at $20/seat/month that is competitive for outbound AI.

The Pro plan at $60/seat/month adds CRM sync and more credits, which is reasonable for growing teams, while the Business custom plan suits larger needs. This pricing is best for sellers who want an all-in-one prospecting and sequencing tool without enterprise lock-in.

Full Unify GTM pricing: every plan, hidden costs and alternatives

How Unify GTM's pricing compares

At $20/seat/mo, billed monthly, Unify GTM is the most affordable of its 4 comparable direct competitors.

Unify GTM
$20
$900

Not ranked, different unit or currency: Apollo.io $49/seat/mo, billed yearly.

Entry paid plan, monthly price, per seat, billed monthly. Pricing checked Oct 21, 2026.

Email me when Unify GTM changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Unify GTM by the numbers

Toolradar data: Unify GTM's entry paid plan ($20/seat/mo, billed monthly) ranks #1 of 8 (joint) for price among the Sales Engagement tools with a verified entry price per seat, where the median is $44/seat/mo. As of Oct 2026.

Unify GTM compared with 155 Sales Engagement tools on Toolradar, as of Oct 2026
Metric Unify GTM Peer median Position (1 is best)
Entry paid plan $20/seat/mo, billed monthly $44/seat/mo #1 of 8 (joint) tools priced per seat, verified price
Free plan Yes 35% have one n/a
Listed as an alternative to 7 tools 3 #28 of 155 (joint)

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Sales Engagement data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Unify GTM by the numbers”, Oct 2026.

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Unify GTM FAQ

How much does Unify cost?

Unify's pricing page, read on 2026-10-21, lists Free at $0, Base at $20 per seat per month billed monthly (800 credits), Pro at $60 per seat per month billed monthly (2,400 credits) and Business as custom pricing billed annually.

Does Unify have a free plan?

Yes. The Free plan costs $0 with limited credits and up to 3 seats, and includes AI outbound, multi-channel sequencing and the click-to-call dialer.

Does Unify connect to HubSpot and Salesforce?

Pro syncs with HubSpot and Salesforce read-only. Business adds read-write sync.

How does Unify GTM pricing compare with other Sales Engagement tools?

Unify GTM's entry paid plan ($20/seat/mo, billed monthly) ranks #1 of 8 (joint) for price among the Sales Engagement tools with a verified entry price per seat, where the median is $44/seat/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Oct 2026.

Source: unifygtm.com

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