The 15 best free sales engagement tools we track. Ordered by Toolradar's ranking score (review volume and rating on G2, Capterra, Trustpilot and other sites, plus media mentions), not by vendor pitches; every rating shows its date.
Key Takeaways
Apollo.io is our free pick for sales engagement in 2026. HubSpot is our overall pick.
We screened 55 sales engagement tools with a free plan to build this list.
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
Ratings from G2, Capterra, and other public review sites. Each cell shows the snapshot date so a cited number is never an undated one.
Toolradar data
The sales engagement tools market in numbers
Toolradar data: Toolradar tracks 163 sales engagement tools as of November 2, 2026. 34% of the sales engagement tools on Toolradar are free, freemium or open source. The median cheapest paid plan for sales engagement tools is $45/mo, across the 71 that publish a price. Toolradar re-checked the pricing of 82% of sales engagement tools in the last 90 days. Toolradar aggregates 136,498 public user reviews (G2, Capterra, Trustpilot and other review sites) across 117 rated sales engagement tools. The most cross-shopped sales engagement tool is HubSpot, listed as an alternative to 157 other tools on Toolradar. The most compared sales engagement tool on Toolradar over the last 90 days is HubSpot, with 739 side-by-side comparisons. Computed from the Toolradar catalog and on-site activity.
163 sales engagement tools tracked
34% are free, freemium or open source
$45/mo median cheapest paid plan, across the 71 sales engagement tools that publish one
82% of prices re-checked in the last 90 days
136,498 public user reviews aggregated across 117 rated tools
Most cross-shopped sales engagement tools on Toolradar, as of November 2026 Listed as an alternative to the most other tools on Toolradar
Order: Toolradar ranking score, which is the public review volume times the average rating on G2, Capterra, Trustpilot and other review sites, plus media mentions (recent ones count more). Paid placements are labelled and never change the score. How we rank.
Find leads, enrich contacts, automate outreach, and track engagement
4.1/5across Trustpilot, G2 and Capterra· 11,273 ratings, Sep 2026
Apollo.io is a sales intelligence and engagement platform with a database of 275M+ contacts. Find leads, enrich data, automate outreach sequences, and track engagement-all in one platform with AI-powered insights and CRM integrations.
An all-in-one talent acquisition solution with ATS and CRM capabilities for efficient hiring.
4.4/5across SourceForge, G2 and Capterra· 3,146 ratings, Sep 2026
Zoho Recruit is a comprehensive cloud-based recruiting platform designed to streamline the entire talent acquisition process for both staffing agencies and internal HR teams. It combines a powerful Applicant Tracking System (ATS) with a Recruitment CRM, enabling users to find, engage, track, and hire qualified candidates more efficiently. The platform supports job posting to over 75 job boards and social media, advanced analytics for process optimization, and custom automation tools to guide candidates through every stage from application to onboarding.
Zoho Recruit caters to diverse recruitment needs, offering specialized solutions for staffing agencies to quickly place high-quality candidates with clients, and for internal HR teams to build strong workforces. It integrates with over 50 other tools, including Zoho Workerly for temporary staff management, Zoho CRM, Slack, and LinkedIn, ensuring a connected and flexible hiring ecosystem. The platform is accessible via web browsers and dedicated mobile apps for Android and iOS, providing flexibility for recruiting on the go.
4.6/5across G2 and Capterra· 1,654 ratings, Sep 2026
EngageBay is an all-in-one CRM platform that bundles marketing automation, sales pipeline management, and customer support into a single affordable tool. Aimed at startups and growing businesses, it offers email marketing, landing pages, web forms, lead scoring, deal tracking, live chat, and a helpdesk, all starting with a generous free tier for up to 15 users. It positions itself as a budget-friendly alternative to HubSpot and Salesforce.
Unify your entire revenue cycle into one AI-intelligent workspace for sales and customer onboarding.
4.7/5on G2· 1,360 ratings, Sep 2026
Trumpet is a digital sales room and customer onboarding software designed to streamline the entire revenue cycle, from initial contact to deal closure and beyond. It provides a collaborative, AI-intelligent workspace that unites sales, success, and buyers, organizing content, driving collaboration, and surfacing actionable insights. This platform aims to increase stakeholder engagement and visibility, reducing deal slippage and stalling.
By centralizing all sales and onboarding materials, communications, and interactions into a single 'Pod,' Trumpet enhances the buyer experience and provides revenue teams with critical engagement data. This includes insights into who is viewing content, who they are, and how they are interacting, which can be synced to CRMs for more accurate forecasting. The platform is built for revenue teams of all sizes, from scale-ups to enterprises, seeking to accelerate deal cycles, improve win rates, and create a more enjoyable buying experience for their customers.
AI-powered Sales CRM to streamline sales, boost conversions, and grow your pipeline.
4.5/5across G2 and Capterra· 1,859 ratings, Sep 2026
Freshsales is an AI-powered sales CRM solution designed to help businesses sell smarter and close deals faster. It focuses on growing sales pipelines, boosting conversions, and enhancing productivity through an easy-to-use platform. The CRM simplifies selling by offering features for smarter campaigns, superior lead generation, and efficient organization of sales activities.
The platform enables users to generate more leads, then capture, qualify, route, and track them with the assistance of Freddy AI. It provides a 360° customer view, facilitates engaging conversations across preferred channels, and uses Freddy AI for intent scoring to focus on valuable leads. Freshsales also streamlines processes, automates repetitive tasks, and offers timely insights and deal recommendations to avoid bottlenecks and improve team morale. It's suitable for businesses looking to integrate sales and marketing efforts, providing a single source of truth for customer journeys and driving revenue collaboratively.
Automate LinkedIn outreach for scalable lead generation
4.5/5across G2 and Capterra· 1,827 ratings, Sep 2026
Waalaxy automates LinkedIn outreach. Prospecting and messaging automation-LinkedIn lead generation at scale. The automation saves time. The personalization is possible. The platform's rules matter. Sales professionals doing LinkedIn outreach use Waalaxy for automated prospecting.
Accelerate the buyer journey with interactive product demos and demo automation.
4.8/5across G2 and Capterra· 1,095 ratings, Sep 2026
Navattic is a demo automation platform designed to streamline the buyer journey by enabling the creation and deployment of interactive product demos. It helps sales, marketing, and presales teams engage prospects from the first website touchpoint through post-call follow-up, ultimately accelerating sales cycles and improving conversion rates.
The platform offers tools for building interactive demos, including an AI Copilot that generates demos from product screens based on best practices. It also features "Launchpad" for sales teams to share demos earlier in the sales cycle and "Agent demos" for autonomous live walkthroughs. Navattic supports various use cases, such as embedding demos on websites, using them for pre-call discovery, champion enablement, upsell campaigns, and conference presentations. It aims to turn product exploration into conversion by providing actionable insights into demo engagement.
4.7/5across G2 and Capterra· 458 ratings, Sep 2026
Sendspark is a video messaging platform designed for sales and customer success teams. Create personalized video messages at scale with recording, hosting, and analytics.
4.5/5across G2 and Capterra· 596 ratings, Sep 2026
Really Simple Systems (now Spotler CRM) is a cloud-based CRM and marketing platform designed specifically for small and mid-size B2B teams. It provides sales pipeline management, contact and account tracking, email marketing with campaign builder, and a customer service module. The system emphasizes simplicity, with an interface that requires minimal training and free customer support on all plans including the free tier. Now part of the Spotler group, it continues to serve businesses that need straightforward CRM without the complexity of Salesforce or HubSpot.
Modern messaging software for sales and customer engagement
4.3/5across G2 and Capterra· 656 ratings, Sep 2026
Freshchat is a modern messaging software built for teams who want to ace customer conversations across channels. With Freshchat, you can talk to customers on web, mobile, social, and messaging apps with context and seamless handoffs.
AI-powered video sales system for creating, sharing, and tracking personalized video messages.
4.2/5across G2, Capterra and SourceForge· 696 ratings, Sep 2026
Dubb is an AI-powered video sales system designed to help individuals and teams create, share, and track personalized video messages across various platforms. It offers a comprehensive suite of tools for video creation, including screen recording, webcam recording, mobile app recording, and AI-driven video generation features like avatar videos and text-to-video. The platform integrates with popular sales and marketing tools like Gmail, LinkedIn, HubSpot, and Salesforce, enabling users to seamlessly incorporate video into their existing workflows.
Dubb is ideal for sales professionals, marketers, and businesses looking to enhance their communication, build trust, and increase conversions. It provides robust sharing capabilities for email, SMS, social media, and custom landing pages, along with detailed analytics to track video performance and engagement. The AI assistants, such as SIA for live chat support, IRA for writing assistance, Ava for avatar video generation, Vera for text-to-video, and Caira for video feedback, further streamline the sales process and improve content quality.
B2B sales intelligence platform with verified contact data and AI insights
3.2/5across Trustpilot, G2 and Capterra· 2,809 ratings, Sep 2026
Lusha is a B2B sales intelligence platform trusted by millions of users, providing accurate contact and company data to accelerate revenue generation. The platform offers hundreds of millions of verified business contacts with emails, direct phone numbers, and company context. Key features include a Chrome extension for capturing leads from LinkedIn, real-time buying signals (job changes, funding, hiring), CRM auto-enrichment, AI-powered lead recommendations, and automated prospecting workflows. Lusha also provides email automation, call recording with AI analysis, and API access. The platform ensures compliance with data privacy standards. Users report significant increases in outbound leads and deals.
4.4/5across Trustpilot, G2 and Capterra· 316 ratings, Sep 2026
Teamgate is a sales-focused CRM designed for SaaS and SMB companies that prioritizes ease of use and fast implementation. It offers pipeline management, lead scoring, SmartDialer for in-CRM calling, email integration, and sales forecasting. Winner of Capterra's 2024 #1 Value-for-Money CRM, Teamgate helps teams achieve up to 132% conversion rate improvements with a free starter plan for up to 2 users.
Personalized video and interactive microsites to capture attention, engage prospects, and convert more deals.
4.9/5on G2· 146 ratings, Sep 2026
OneMob is a sales engagement platform that helps sales and marketing professionals create personalized video messages and interactive microsites to improve outreach effectiveness and conversion rates. It allows users to build custom, branded video landing pages (microsites) that can include videos, documents, links, and forms, all designed to feel like a one-to-one interaction.
The platform integrates with popular CRMs and communication tools like Salesforce, Outlook, and LinkedIn, enabling users to incorporate personalized video and content directly into their existing workflows. OneMob also provides real-time engagement tracking and analytics, showing who interacts with the content and how, allowing sales teams to focus on the most engaged prospects and follow up at optimal times. It aims to reduce time wasted on cold leads by providing insights into prospect behavior and interest.
OneMob is designed for sales professionals, marketers, coaches, tutors, and consultants who want to personalize their outreach, boost engagement, and gain deeper insights into prospect interest. It offers features like AI-powered video capabilities, content-trained AI agents for conversations, and robust analytics to help users convert more deals by understanding what resonates with their audience.
All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.
4.7/5across G2 and Capterra· 146 ratings, Sep 2026
This platform provides a comprehensive suite of tools designed specifically for roofing contractors, streamlining operations from lead generation to payment collection. It integrates various essential functions into a single system, eliminating the need for multiple disparate applications.
The platform caters to roofing businesses of all sizes, offering features like instant homeowner estimates, detailed roof measurement reports, customizable proposals, material ordering, invoicing, and secure payment processing. By centralizing these workflows, it helps roofing companies improve efficiency, accelerate sales cycles, and enhance customer communication. The CRM capabilities provide a clear overview of job progress, enabling data-driven decision-making and better team collaboration.
Ultimately, the product aims to empower roofing businesses to win more jobs, manage projects effectively, and get paid faster, all while providing a professional and seamless experience for their customers.
Free sales engagement tools are an excellent way to get started without financial commitment. Whether you're a startup, freelancer, or small business, these tools offer essential features at no cost.
What to look for in free sales engagement tools
Feature limitations: Understand what's included in the free tier vs paid plans
Usage limits: Check for restrictions on users, storage, or API calls
Data ownership: Ensure you own your data and can export it
Support: Free tiers often have community-only support
Upgrade path: Consider future needs if you outgrow the free tier
Free vs Freemium: what's the difference?
100% free 100% free, no payment ever
Completely free with no paid upgrades available. Best for simple, focused workflows that don't require advanced features.
Free plan Free tier + paid upgrades
Generous free tier with optional paid plans that unlock advanced features, higher limits, or team collaboration.
Frequently Asked Questions
What is the best free sales engagement tool in 2026?
Apollo.io is our free sales engagement pick in 2026. On the full category ranking, HubSpot is our overall sales engagement pick. Apollo.io offers a free plan alongside paid plans: Find leads, enrich contacts, automate outreach, and track engagement.
Is Apollo.io really free forever?
Apollo.io uses a freemium model: there is a permanent free tier you can use without a credit card, plus optional paid plans that unlock higher usage limits and advanced features. The free tier itself does not expire.
What does the free tier of sales engagement tools typically include?
Free sales engagement tools typically include the core workflow features needed to evaluate the product. Paid plans usually unlock higher usage limits, team collaboration, advanced analytics, integrations, and priority support. The specific cap differs per tool.
When should I upgrade from a free sales engagement tool?
Upgrade when you hit one of the free tier ceilings: usage quota (output count, storage, contacts, projects), team size, or a paid-only feature your workflow depends on.
Are there sales engagement tools that are 100% free, not just freemium?
In this category most options use a freemium model: a permanent free tier with optional paid upgrades. Apollo.io, Zoho Recruit, EngageBay all offer generous free plans you can use indefinitely without paying.
Are free sales engagement tools good enough for business use?
Yes, for most startups, freelancers, and small teams. Apollo.io and Zoho Recruit both offer free tiers robust enough for production workflows. Larger teams typically upgrade when they need SSO, audit logs, advanced permissions, or usage past the free quota.
Last updated: November 2, 2026
From the team behind Toolradar
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