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All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.

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Reviews onG2Capterra
43 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Consolidates multiple tools into a single platform, reducing software overhead.

Biggest con

Advanced features like faster measurement reports and CRM functionalities are locked behind paid plans.

TL;DR - Roofr

  • Manages the entire roofing workflow from lead to payment in one platform.
  • Provides instant roof estimates, accurate measurement reports, and customizable proposals.
  • Streamlines material ordering, invoicing, and payment processing for roofing businesses.
Pricing: Free plan available
Best for: Growing teams
4.9/5 across review platforms

What is Roofr?

Editorial review
This platform provides a comprehensive suite of tools designed specifically for roofing contractors, streamlining operations from lead generation to payment collection. It integrates various essential functions into a single system, eliminating the need for multiple disparate applications. The platform caters to roofing businesses of all sizes, offering features like instant homeowner estimates, detailed roof measurement reports, customizable proposals, material ordering, invoicing, and secure payment processing. By centralizing these workflows, it helps roofing companies improve efficiency, accelerate sales cycles, and enhance customer communication. The CRM capabilities provide a clear overview of job progress, enabling data-driven decision-making and better team collaboration. Ultimately, the product aims to empower roofing businesses to win more jobs, manage projects effectively, and get paid faster, all while providing a professional and seamless experience for their customers.

Available on: Web, iOS, Android

Pros & Cons

Pros

  • Consolidates multiple tools into a single platform, reducing software overhead.
  • Automates lead generation and provides instant estimates to homeowners.
  • Offers fast and accurate roof measurement reports, saving time and effort.
  • Enables creation of professional, customizable proposals with high close rates.
  • Simplifies material ordering and ensures timely delivery.

Cons

  • Advanced features like faster measurement reports and CRM functionalities are locked behind paid plans.
  • The free plan has limitations on the number of free proposals and higher measurement report costs.

Ratings Across the Web

4.9(43 reviews)

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Integrated CRM for job management and trackingInstant Estimator for homeowner quotes with custom pricingDetailed roof measurement reports ($13 USD, delivered in as little as 2 hours)Customizable proposals with multi-option choices and e-signingMaterial ordering directly from proposals to job sitesIntegrated invoicing and payment processing (credit card & ACH)Built-in calendar for appointment scheduling and job trackingWork order creation and management

Pricing Plans

Pricing checked Jul 14, 2026

Pay-As-You-Go

Free

  • $19 measurement reports
  • 24h report turnaround time
  • $5 material calculations
  • Instant DIY measurement reports
  • Create & send 5 free proposals
  • Job tracking
  • Customer records

Pro

$99 / month USD

  • All Pay As You Go plan features
  • CRM features (invoicing, emails, etc)
  • 6h measurement reports
  • $13 measurement reports
  • Unlimited proposals
  • Free material calculations
  • Your logo on reports

Premium

$169 / month USD

  • All Pro plan features
  • CRM features (material ordering, invoicing, payments etc)
  • 3h measurement reports
  • $13 measurement reports
  • Branded proposals & custom layouts
  • Multi-option proposals
  • Free material calculations
  • Annotated images

Elite

Contact us

  • All Premium plan features
  • 2h measurement reports
  • $13 measurement reports
  • All CRM features
  • Instant Estimator
  • Multiple workflows

Reviews

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4.9/5

Across 43 verified user reviews on G2, Capterra

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Roofr FAQ

How does Roofr help roofing businesses manage their sales process?

Roofr streamlines the sales process for roofing businesses by providing instant homeowner estimates, detailed roof measurement reports, and tools to create customizable proposals. This helps accelerate sales cycles and improve efficiency from lead generation to securing a job.

What kind of user benefits most from Roofr?

Roofr is designed for roofing contractors of all sizes who need a comprehensive platform to manage their operations. It helps businesses improve efficiency, accelerate sales, and enhance customer communication by centralizing various essential functions.

How is Roofr priced?

Roofr is available on a free tier, which offers basic functionalities. For more extensive usage and access to advanced features, users can subscribe to paid plans.

Can Roofr help with material ordering for roofing projects?

Yes, Roofr simplifies the material ordering process, which helps ensure timely delivery for roofing projects. This feature is part of its comprehensive suite of tools designed to streamline operations.

Which teams within a roofing company would use Roofr?

Sales teams would use Roofr for lead management, estimates, and proposals, while operations teams would leverage it for project management, material ordering, and tracking job progress. Administrative teams would use it for invoicing and payment processing.

How does Roofr compare to Jobber for roofing businesses?

Roofr provides a comprehensive, all-in-one platform specifically tailored for roofing businesses, consolidating tools for leads, estimates, proposals, and payments. While Jobber offers field service management, Roofr focuses on specialized roofing workflows like instant homeowner estimates and detailed roof measurement reports.

What are the limitations of Roofr's free plan?

The free plan for Roofr has limitations, including restrictions on the number of free proposals users can create. Additionally, measurement report costs are higher on the free tier compared to paid plans.

Source: roofr.com

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