Roofr

Name: Roofr
Brand: Roofr
Price: 99 USD
Rating: 4.7 (146 reviews)

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All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.

CRM Sales Engagement Invoicing Payment Processing

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4.7(146 across the web)

FreemiumVisit Website

Reviews onG2Capterra

146 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Consolidates multiple tools into a single platform, reducing software overhead.

Biggest con

Advanced features like faster measurement reports and CRM functionalities are locked behind paid plans.

TL;DR - Roofr

Manages the entire roofing workflow from lead to payment in one platform.
Provides instant roof estimates, accurate measurement reports, and customizable proposals.
Streamlines material ordering, invoicing, and payment processing for roofing businesses.

Pricing: Free plan available

Best for: Growing teams

4.7/5 across review platforms

What is Roofr?

Editorial review

This platform provides a comprehensive suite of tools designed specifically for roofing contractors, streamlining operations from lead generation to payment collection. It integrates various essential functions into a single system, eliminating the need for multiple disparate applications. The platform caters to roofing businesses of all sizes, offering features like instant homeowner estimates, detailed roof measurement reports, customizable proposals, material ordering, invoicing, and secure payment processing. By centralizing these workflows, it helps roofing companies improve efficiency, accelerate sales cycles, and enhance customer communication. The CRM capabilities provide a clear overview of job progress, enabling data-driven decision-making and better team collaboration. Ultimately, the product aims to empower roofing businesses to win more jobs, manage projects effectively, and get paid faster, all while providing a professional and seamless experience for their customers.

Available on: Web, iOS, Android

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourceroofr.com ↗

Pros & Cons

Pros

Consolidates multiple tools into a single platform, reducing software overhead.
Automates lead generation and provides instant estimates to homeowners.
Offers fast and accurate roof measurement reports, saving time and effort.
Enables creation of professional, customizable proposals with high close rates.
Simplifies material ordering and ensures timely delivery.

Cons

Advanced features like faster measurement reports and CRM functionalities are locked behind paid plans.
The free plan has limitations on the number of free proposals and higher measurement report costs.

Ratings Across the Web

4.7(146 reviews)

Roofr holds an aggregate rating of 4.7 out of 5 from 146 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Integrated CRM for job management and trackingInstant Estimator for homeowner quotes with custom pricingDetailed roof measurement reports ($13 USD, delivered in as little as 2 hours)Customizable proposals with multi-option choices and e-signingMaterial ordering directly from proposals to job sitesIntegrated invoicing and payment processing (credit card & ACH)Built-in calendar for appointment scheduling and job trackingWork order creation and management

Pricing Plans

Pricing checked Sep 12, 2026

Pay-As-You-Go

Free

$19 measurement reports
24h report turnaround time
$5 material calculations
Instant DIY measurement reports
Create & send 5 free proposals
Job tracking
Customer records

Pro

$99 / month USD

All Pay As You Go plan features
CRM features (invoicing, emails, etc)
6h measurement reports
$13 measurement reports
Unlimited proposals
Free material calculations
Your logo on reports

Premium

$169 / month USD

All Pro plan features
CRM features (material ordering, invoicing, payments etc)
3h measurement reports
$13 measurement reports
Branded proposals & custom layouts
Multi-option proposals
Free material calculations
Annotated images

Elite

All Premium plan features
2h measurement reports
$13 measurement reports
All CRM features
Instant Estimator
Multiple workflows

Calculate your cost View full pricing

Is Roofr worth the price?

80/100

Roofr's pricing is fair, offering a generous free tier for new businesses.

The Pro plan at $99/month provides good value for growing companies needing more robust CRM and faster reports, while Premium at $169/month caters to established businesses. It's best for roofing businesses of all sizes looking for an all-in-one platform.

Reviews

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4.7/5

Across 146 verified user reviews on Capterra, G2

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Best Roofr Alternatives

Top alternatives based on features, pricing, and user needs.

ServiceTitanPaid

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Housecall ProPaid

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Contractor ForemanPaid

Easy, affordable all-in-one construction management software for contractors.

4.5

BuildertrendFreemium

All-in-one cloud-based software for construction project management.

4.0

JobberPaid

Streamline operations, win more jobs, and boost profits for home and commercial service businesses.

4.3

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Roofr vs ServiceTitanHead-to-head: features, pricing, who wins Roofr vs Housecall ProHead-to-head: features, pricing, who wins Roofr vs Contractor ForemanHead-to-head: features, pricing, who wins

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Roofr FAQ

How does Roofr help roofing businesses manage their sales process?

Roofr streamlines the sales process for roofing businesses by providing instant homeowner estimates, detailed roof measurement reports, and tools to create customizable proposals. This helps accelerate sales cycles and improve efficiency from lead generation to securing a job.

What kind of user benefits most from Roofr?

Roofr is designed for roofing contractors of all sizes who need a comprehensive platform to manage their operations. It helps businesses improve efficiency, accelerate sales, and enhance customer communication by centralizing various essential functions.

How is Roofr priced?

Roofr is available on a free tier, which offers basic functionalities. For more extensive usage and access to advanced features, users can subscribe to paid plans.

Can Roofr help with material ordering for roofing projects?

Yes, Roofr simplifies the material ordering process, which helps ensure timely delivery for roofing projects. This feature is part of its comprehensive suite of tools designed to streamline operations.

Which teams within a roofing company would use Roofr?

Sales teams would use Roofr for lead management, estimates, and proposals, while operations teams would leverage it for project management, material ordering, and tracking job progress. Administrative teams would use it for invoicing and payment processing.

How does Roofr compare to Jobber for roofing businesses?

Roofr provides a comprehensive, all-in-one platform specifically tailored for roofing businesses, consolidating tools for leads, estimates, proposals, and payments. While Jobber offers field service management, Roofr focuses on specialized roofing workflows like instant homeowner estimates and detailed roof measurement reports.

What are the limitations of Roofr's free plan?

The free plan for Roofr has limitations, including restrictions on the number of free proposals users can create. Additionally, measurement report costs are higher on the free tier compared to paid plans.

Source: roofr.com

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