Roofr

Name: Roofr
Brand: Roofr
Price: 99 USD
Rating: 4.7 (146 reviews)

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All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.

From $99/mo, billed monthly (free plan available)

Freemium CRM Invoicing Payment Processing Sales Engagement

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4.7 (146 across the web)

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Reviews on G2 Capterra

146 reviews tracked

The Bottom Line

Updated Oct 3, 2026

Price: From $99/mo, billed monthly (free plan available). Compare plans

Key facts

Manages the entire roofing workflow from lead to payment in one platform.
Provides instant roof estimates, accurate measurement reports, and customizable proposals.
Streamlines material ordering, invoicing, and payment processing for roofing businesses.

Pros

Consolidates multiple tools into a single platform, reducing software overhead.
Automates lead generation and provides instant estimates to homeowners.
Offers fast and accurate roof measurement reports, saving time and effort.
Enables creation of professional, customizable proposals with high close rates.
Simplifies material ordering and ensures timely delivery.

Cons

Advanced features like faster measurement reports and CRM functionalities are locked behind paid plans.
The free plan has limitations on the number of free proposals and higher measurement report costs.

What is Roofr?

This platform provides a comprehensive suite of tools designed specifically for roofing contractors, streamlining operations from lead generation to payment collection. It integrates various essential functions into a single system, eliminating the need for multiple disparate applications. The platform caters to roofing businesses of all sizes, offering features like instant homeowner estimates, detailed roof measurement reports, customizable proposals, material ordering, invoicing, and secure payment processing. By centralizing these workflows, it helps roofing companies improve efficiency, accelerate sales cycles, and enhance customer communication. The CRM capabilities provide a clear overview of job progress, enabling data-driven decision-making and better team collaboration. Ultimately, the product aims to empower roofing businesses to win more jobs, manage projects effectively, and get paid faster, all while providing a professional and seamless experience for their customers.

Available on: Web, iOS, Android

Data compiled by Toolradar Pricing checked Oct 3, 2026 · How we evaluate

Source roofr.com

Ratings Across the Web

4.7 (146 reviews)

Roofr holds an aggregate rating of 4.7 out of 5 from 146 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Integrated CRM for job management and tracking
Instant Estimator for homeowner quotes with custom pricing
Detailed roof measurement reports ($13 USD, delivered in as little as 2 hours)
Customizable proposals with multi-option choices and e-signing
Material ordering directly from proposals to job sites
Integrated invoicing and payment processing (credit card & ACH)
Built-in calendar for appointment scheduling and job tracking
Work order creation and management

Pricing Plans

Pricing checked Oct 3, 2026. Source: roofr.com/pricing, read Oct 3, 2026

Roofr plans and prices, checked October 2026
Plan	Price	Details
Pay-As-You-Go	Free	$19 measurement reports 24h report turnaround time $5 material calculations +4 more Show less Instant DIY measurement reports Create & send 5 free proposals Job tracking Customer records
Pro	$99 / month USD	All Pay As You Go plan features CRM features (invoicing, emails, etc) 6h measurement reports +4 more Show less $13 measurement reports Unlimited proposals Free material calculations Your logo on reports
Premium	$169 / month USD	All Pro plan features CRM features (material ordering, invoicing, payments etc) 3h measurement reports +5 more Show less $13 measurement reports Branded proposals & custom layouts Multi-option proposals Free material calculations Annotated images
Elite	Contact us	All Premium plan features 2h measurement reports $13 measurement reports +3 more Show less All CRM features Instant Estimator Multiple workflows

Calculate your cost View full pricing

Is Roofr worth the price?

Good value

Roofr's pricing is fair, offering a generous free tier for new businesses.

The Pro plan at $99/month provides good value for growing companies needing more robust CRM and faster reports, while Premium at $169/month caters to established businesses. It's best for roofing businesses of all sizes looking for an all-in-one platform.

Full Roofr pricing: every plan, hidden costs and alternatives

How Roofr's pricing compares

At $99/mo, billed monthly, Roofr is the most premium of its 3 comparable direct competitors.

Jobber

$39

Contractor Foreman

$49

Housecall Pro

$59

Roofr

$99

Entry paid plan, monthly price, billed monthly. Pricing checked Oct 3, 2026.

Roofr by the numbers

Toolradar data: Roofr's entry paid plan ($99/mo, billed monthly) ranks #39 of 51 (joint) for price among the Sales Engagement tools with a verified entry price and no stated unit, where the median is $49/mo. As of Nov 2026.

Roofr compared with 164 Sales Engagement tools on Toolradar, as of Nov 2026
Metric	Roofr	Peer median	Position (1 is best)
Entry paid plan	$99/mo, billed monthly	$49/mo	#39 of 51 (joint) tools with no stated price unit, verified price
Free plan	Yes	34% have one	n/a
User rating	4.7/5 (across the web, 146 ratings)	4.6/5	#14 of 102 (joint) tools with 20+ reviews

Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Sales Engagement data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “Roofr by the numbers”, Nov 2026.

Reviews

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4.7/5

Across 146 verified user reviews on Capterra, G2

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Best Roofr Alternatives

Top alternatives based on features, pricing, and user needs.

Contractor Foreman Paid

Easy, affordable all-in-one construction management software for contractors.

4.5

ServiceTitan Paid

The #1 software for commercial and residential trades businesses to manage operations and drive growth.

4.4

Housecall Pro Paid

Everything to run and grow your home services business, from scheduling to payments and marketing.

3.9

Jobber Paid

Streamline operations, win more jobs, and boost profits for home and commercial service businesses.

4.3

See all CRM tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Roofr vs Contractor Foreman Head-to-head: features, pricing, who wins Roofr vs ServiceTitan Head-to-head: features, pricing, who wins Roofr vs Housecall Pro Head-to-head: features, pricing, who wins

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Roofr FAQ

How does Roofr help roofing businesses manage their sales process?

Roofr streamlines the sales process for roofing businesses by providing instant homeowner estimates, detailed roof measurement reports, and tools to create customizable proposals. This helps accelerate sales cycles and improve efficiency from lead generation to securing a job.

What kind of user benefits most from Roofr?

Roofr is designed for roofing contractors of all sizes who need a comprehensive platform to manage their operations. It helps businesses improve efficiency, accelerate sales, and enhance customer communication by centralizing various essential functions.

How is Roofr priced?

Roofr is available on a free tier, which offers basic functionalities. For more extensive usage and access to advanced features, users can subscribe to paid plans.

Can Roofr help with material ordering for roofing projects?

Yes, Roofr simplifies the material ordering process, which helps ensure timely delivery for roofing projects. This feature is part of its comprehensive suite of tools designed to streamline operations.

Which teams within a roofing company would use Roofr?

Sales teams would use Roofr for lead management, estimates, and proposals, while operations teams would leverage it for project management, material ordering, and tracking job progress. Administrative teams would use it for invoicing and payment processing.

How does Roofr compare to Jobber for roofing businesses?

Roofr provides a comprehensive, all-in-one platform specifically tailored for roofing businesses, consolidating tools for leads, estimates, proposals, and payments. While Jobber offers field service management, Roofr focuses on specialized roofing workflows like instant homeowner estimates and detailed roof measurement reports.

What are the limitations of Roofr's free plan?

The free plan for Roofr has limitations, including restrictions on the number of free proposals users can create. Additionally, measurement report costs are higher on the free tier compared to paid plans.

How does Roofr pricing compare with other Sales Engagement tools?

Roofr's entry paid plan ($99/mo, billed monthly) ranks #39 of 51 (joint) for price among the Sales Engagement tools with a verified entry price and no stated unit, where the median is $49/mo. Prices are read on each vendor's own pricing page and compared only with tools priced on the same basis. Source: Toolradar, Nov 2026.

Source: roofr.com

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