Roofr vs ServiceTitan: Which is Better in 2026?
Choosing between Roofr and ServiceTitan comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Roofr is our overall pick for CRM workflows. Pick ServiceTitan if you need its specific feature set.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Roofr
All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.
Best for you if:
- • You want to try before committing
- • Manages the entire roofing workflow from lead to payment in one platform.
- • Provides instant roof estimates, accurate measurement reports, and customizable proposals.
ServiceTitan
The #1 software for commercial and residential trades businesses to manage operations and drive growth.
Best for you if:
- • All-in-one software for commercial and residential trade businesses.
- • Improves profitability, cash flow, and workforce productivity.
| At a Glance |  Roofr |  ServiceTitan |
|---|---|---|
Starts at | FreeFree tier available | Custom |
Best For | CRM | CRM |
Rating | 4.9/5 | 4.5/5 |
Free plan | Yes | No |
Choose Roofr or ServiceTitan?
Choose Roofr if
All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.
- Consolidates multiple tools into a single platform, reducing software overhead.
- Automates lead generation and provides instant estimates to homeowners.
- Offers fast and accurate roof measurement reports, saving time and effort.
- You want a free tier before you commit
Choose ServiceTitan if
The #1 software for commercial and residential trades businesses to manage operations and drive growth.
- Maximizes profits and optimizes cash flow
- Increases workforce productivity and safety
- Maximizes lifetime customer value and helps win more business
| Feature | Roofr | ServiceTitan |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | ★4.9/5 43 reviews | ★4.5/5 345 reviews |
| Categories | CRMSales Engagement | CRMAccounting |
In-Depth Analysis
Roofr
All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.
Strengths
- +Consolidates multiple tools into a single platform, reducing software overhead.
- +Automates lead generation and provides instant estimates to homeowners.
- +Offers fast and accurate roof measurement reports, saving time and effort.
- +Enables creation of professional, customizable proposals with high close rates.
- +Simplifies material ordering and ensures timely delivery.
Weaknesses
- -Advanced features like faster measurement reports and CRM functionalities are locked behind paid plans.
- -The free plan has limitations on the number of free proposals and higher measurement report costs.
Key features
ServiceTitan
The #1 software for commercial and residential trades businesses to manage operations and drive growth.
Strengths
- +Maximizes profits and optimizes cash flow
- +Increases workforce productivity and safety
- +Maximizes lifetime customer value and helps win more business
- +Comprehensive suite of integrated tools for various business functions
- +Provides real-time data and actionable insights for decision-making
Weaknesses
- -Pricing information is not publicly available, requiring a demo request.
- -May have a learning curve due to its extensive features and integrations.
Key features
Pricing: Roofr vs ServiceTitan
| Plan | Roofr | ServiceTitan |
|---|---|---|
| Tier 1 | Free Pay-As-You-Go | Request Pricing Starter |
| Tier 2 | $99/month USD Pro | Request Pricing Essentials |
| Tier 3 | $169/month USD Premium | Request Pricing The Works |
| Tier 4 | Contact us Elite | N/A |
Pricing verified from each vendor's public pricing page. Compare in detail on Roofr pricing and ServiceTitan pricing.
Who Should Use What?
On a budget?
Roofr has a free tier. ServiceTitan is paid only.
Go with: Roofr
Want the highest-rated option?
Roofr: 4.9/5 (43 reviews). ServiceTitan: 4.5/5 (345 reviews).
Go with: Roofr
Value user reviews?
Roofr: 43 reviews (4.9/5). ServiceTitan: 345 reviews (4.5/5).
Go with: ServiceTitan
3 Questions to Help You Decide
What's your budget?
Roofr is freemium. ServiceTitan is paid. Roofr lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Roofr is rated higher: 4.9/5 vs 4.5/5.
Key Takeaways
Roofr
- Higher user rating: 4.9/5 vs 4.5/5
- Free tier available
- Our pick for this comparison
ServiceTitan
- Larger review base (345 reviews)
The Bottom Line
Roofr is our pick.
Frequently Asked Questions
Is Roofr or ServiceTitan better?
Roofr is rated in our evaluation. Roofr is freemium and ServiceTitan is paid.
What are Roofr and ServiceTitan used for?
Roofr: All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.. ServiceTitan: The #1 software for commercial and residential trades businesses to manage operations and drive growth..
What does Roofr cost vs ServiceTitan?
Roofr is freemium (free tier + paid plans). ServiceTitan is a paid tool. Visit their websites for detailed pricing.