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Roofr vs ServiceTitan: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Roofr and ServiceTitan side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Roofr leads on higher user rating and a free plan. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 862 user reviews compared Pricing checked Oct 31, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Roofr

All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.

Best for you if:

  • • You want a free tier before you commit

ServiceTitan

The #1 software for commercial and residential trades businesses to manage operations and drive growth.

Best for you if:

  • • You want maximizes profits and optimizes cash flow
At a glance: Roofr vs ServiceTitan
At a Glance
Roofr Roofr
ServiceTitan ServiceTitan
Starts at
Free plan, paid from $99/mo, billed monthly Pro plan
Not published
Category
CRM Invoicing
Accounting Invoicing
Rating
4.7/5 Capterra 4.6 · G2 4.9 146 reviews 4.4/5 G2 4.4 · Capterra 4.3 716 reviews
Free plan
Yes No

Choose Roofr or ServiceTitan?

Roofr

Choose Roofr if

  • You want a free tier before you commit
  • You want consolidates multiple tools into a single platform, reducing software overhead
  • You want automates lead generation and provides instant estimates to homeowners
  • You work in CRM, not accounting
ServiceTitan

Choose ServiceTitan if

  • You want maximizes profits and optimizes cash flow
  • You want increases workforce productivity and safety
  • You work in accounting, not CRM

In-Depth Analysis

Roofr Roofr

All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments.

Good value

Roofr's pricing is fair, offering a generous free tier for new businesses.

Strengths

  • Pro: Consolidates multiple tools into a single platform, reducing software overhead.
  • Pro: Automates lead generation and provides instant estimates to homeowners.
  • Pro: Offers fast and accurate roof measurement reports, saving time and effort.
  • Pro: Enables creation of professional, customizable proposals with high close rates.
  • Pro: Simplifies material ordering and ensures timely delivery.

Weaknesses

  • Con: Advanced features like faster measurement reports and CRM functionalities are locked behind paid plans.
  • Con: The free plan has limitations on the number of free proposals and higher measurement report costs.

Key features

Integrated CRM for job management and tracking Instant Estimator for homeowner quotes with custom pricing Detailed roof measurement reports ($13 USD, delivered in as little as 2 hours) Customizable proposals with multi-option choices and e-signing Material ordering directly from proposals to job sites Integrated invoicing and payment processing (credit card & ACH)

ServiceTitan ServiceTitan

The #1 software for commercial and residential trades businesses to manage operations and drive growth.

Fair value

It's likely expensive given its comprehensive feature set and market leadership, best suited for established commercial and residential trades businesses with significant operational needs.

Strengths

  • Pro: Maximizes profits and optimizes cash flow
  • Pro: Increases workforce productivity and safety
  • Pro: Maximizes lifetime customer value and helps win more business
  • Pro: Comprehensive suite of integrated tools for various business functions
  • Pro: Provides real-time data and actionable insights for decision-making

Weaknesses

  • Con: Pricing information is not publicly available, requiring a demo request.
  • Con: May have a learning curve due to its extensive features and integrations.

Key features

Real-time costing and predictive insights Automated billing processes Automated systems and processes for productivity Proactive service and quality work management Pipeline monitoring and work order response 70+ pre-built integrations (e.g., ServiceChannel, XOi, Viewpoint Spectrum)

Plans and prices: Roofr vs ServiceTitan

Plans and prices of Roofr and ServiceTitan, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Roofr
  • Pay-As-You-Go: Free
  • Pro: $99/mo, billed monthly
  • Premium: $169/mo, billed monthly
  • Elite: Custom pricing
roofr.com/pricing read Oct 3, 2026
ServiceTitan
  • Starter: Custom pricing
  • Essentials: Custom pricing
  • The Works: Custom pricing
servicetitan.com/pricing read Oct 31, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Roofr pricing and ServiceTitan pricing.

Key Takeaways

Roofr

  • Higher user rating: 4.7/5 vs 4.4/5
  • Has a free plan

ServiceTitan

  • Choose if you want the #1 software for commercial and residential trades businesses to manage operations and drive growth

What the data shows

On the data below, Roofr leads on higher user rating and a free plan. We do not name an overall winner for this pair.

  • Roofr has the higher user rating (4.7/5 from 146 reviews for Roofr, 4.4/5 from 716 reviews for ServiceTitan).
  • Roofr starts at $99/mo, billed monthly; ServiceTitan has no public paid plan price on file.
  • Only Roofr has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Roofr and ServiceTitan compare in 2026?

On the data below, Roofr leads on higher user rating and a free plan. We do not name an overall winner for this pair. Roofr has the higher user rating (4.7/5 from 146 reviews for Roofr, 4.4/5 from 716 reviews for ServiceTitan). Roofr starts at $99/mo, billed monthly; ServiceTitan has no public paid plan price on file. Only Roofr has a free plan.

What are Roofr and ServiceTitan used for?

Roofr: All-in-one platform for roofing businesses to manage leads, estimates, proposals, and payments. ServiceTitan: The #1 software for commercial and residential trades businesses to manage operations and drive growth.

What does Roofr cost vs ServiceTitan?

Roofr's cheapest paid plan is Pro at $99/mo, billed monthly; it also has a free plan. ServiceTitan has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.

What's the main difference between Roofr and ServiceTitan?

Roofr's main strength: consolidates multiple tools into a single platform, reducing software overhead. ServiceTitan's main strength: maximizes profits and optimizes cash flow.

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