Toolradar Research
Sales engagement software statistics 2026
First-party data on the 140 sales engagement tools Toolradar tracks: 67% paid-only, and HubSpot at 3.90 from 19,150 reviews against Monday Sales CRM at 4.60 from 19,089.
Founder, Toolradar & Dupple
Key findings
What the data shows.
- 01
140 sales engagement tools tracked, holding 141,328 aggregated third-party reviews. (Source: Toolradar directory, September 17, 2026.)
- 02
HubSpot sits at 3.90 from 19,150 reviews. Monday Sales CRM sits at 4.60 from 19,089. Almost the same pile, almost a point apart. (Source: Toolradar directory, September 17, 2026.)
- 03
67% are paid-only. Sequences are a paid motion. (Source: Toolradar directory, September 17, 2026.)
- 04
The median paid plan starts at $40 a month, mean $95. (Source: Toolradar directory, September 17, 2026.)
- 05
Apollo.io holds 11,273 reviews at 4.10. (Source: Toolradar directory, September 17, 2026.)
About the research
How we built this report.
Toolradar tool database. Editorial review with weekly pricing verification.
2026. Snapshot taken September 17, 2026. Refresh due Dec 17, 2026.
Public scoring rubric. See how we rate for the full criteria.
Creative Commons BY 4.0. Quote, link, and reuse with attribution.
Sales engagement is two platforms with the same review count and different scores. Toolradar tracks 140 tools holding 141,328 reviews. HubSpot holds 19,150 reviews at 3.90. Monday Sales CRM holds 19,089 at 4.60. Apollo.io holds 11,273 at 4.10. The horizontal CRM that also sequences sits below the sales-first workspace.
Every figure below is computed from the Toolradar directory on September 17, 2026. The live dashboard is Sales engagement statistics. The buyer ranking is best sales engagement software.
How large the category is
We track 140 published tools, or 1.3% of the 10,619 tools in the directory. 91% (128 of 140) were added to Toolradar in 2026. "Added" means added to our directory, not founded this year.
A $40 engagement seat stacks on the CRM seat. Budget both.
How these tools are priced
67% of the 140 tools are paid-only. 33% offer a free tier or freemium plan (46 tools). 1% are fully free.
n = 140 tools, September 17, 2026How sales engagement software are priced
For the 45 tools that publish a paid tier, the median entry price is $40 a month and the mean is $95.
n = 45 tools with a published paid tierEntry price distribution
The catalog-wide median entry is $20 (software pricing statistics).
How these tools are rated
116 of 140 tools carry a rating (83%). Those ratings rest on 141,328 reviews. Unweighted mean 4.49. Review-weighted mean 4.35.
n = 116 rated toolsRating distribution
The most-reviewed tools on September 17, 2026:
| Tool | Rating | Reviews |
|---|---|---|
| HubSpot | 3.90 | 19,150 |
| Monday Sales CRM | 4.60 | 19,089 |
| Apollo.io | 4.10 | 11,273 |
| Apollo | 4.70 | 9,826 |
Source: Toolradar directory, September 17, 2026.
When two tools sit 60 reviews apart and 0.70 stars apart, the score is the story. Breadth loses.
The highest-rated tools with at least 150 aggregated reviews:
| # | Tool | Rating | Reviews |
|---|---|---|---|
| 1 | CrankWheel | 4.90 | 311 |
| 2 | Nooks AI | 4.80 | 1,699 |
| 3 | Navattic | 4.80 | 1,095 |
| 4 | Salesflare | 4.80 | 438 |
| 5 | Membrain | 4.80 | 236 |
| 6 | RevenueHero | 4.80 | 160 |
| 7 | Apollo | 4.70 | 9,826 |
| 8 | Close | 4.70 | 2,089 |
| 9 | Trumpet | 4.70 | 1,360 |
| 10 | Kixie | 4.70 | 1,174 |
CrankWheel leads at 4.90.
Review volume by platform:
| Review platform | Tools with a profile | Aggregated reviews | Mean rating |
|---|---|---|---|
| G2 | 115 | 114,455 | 4.53 |
| Capterra | 59 | 19,554 | 4.44 |
| Trustpilot | 11 | 5,797 | 3.51 |
| TrustRadius | 5 | 896 | 4.08 |
| SourceForge | 18 | 587 | 4.45 |
| Peerspot | 1 | 39 | 4.10 |
Three tools worth comparing are Monday Sales CRM, HubSpot, and Apollo.io.
How often pricing moves
Our pricing tracker logged 13 pricing changes for these tools in 2026, 0 of them applied.
How this data was measured
Every figure in this report is computed live from the Toolradar directory on September 17, 2026, covering the 140 published tools we categorize under Sales engagement. Pricing model is read from each vendor's official pricing page. The entry price is the cheapest positive monthly tier a tool publishes. Ratings and review counts are aggregated from third-party platforms (G2, Capterra, Trustpilot and others), not from Toolradar's own reviews. The leaderboard floor is 150 aggregated reviews. This is a directory snapshot, not a survey.
Cite this report
- APA: Corneloup, L. (2026). Sales engagement software statistics 2026. Toolradar Research. https://toolradar.com/reports/sales-engagement-software-statistics
- MLA: Corneloup, Louis. "Sales engagement software statistics 2026." Toolradar Research, 17 Sept. 2026, toolradar.com/reports/sales-engagement-software-statistics.
Browse the full category on the best sales engagement software page, or explore all of Toolradar Research.
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Use the data, credit the source.
Released under Creative Commons BY 4.0. You may quote, link, and reuse the data with attribution.
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