Apollo.io vs Clearbit: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Clearbit side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan; Clearbit leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Clearbit
Business intelligence data for sales and marketing
Best for you if:
- • You want good data enrichment
| At a Glance | Apollo.io | Clearbit |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | From $45/mo, billed monthly Breeze Starter plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.4/5 G2 4.4 633 reviews |
Free plan | Yes | No |
Choose Apollo.io or Clearbit?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose Clearbit if
- You want good data enrichment
- You want company data
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Clearbit
Business intelligence data for sales and marketing
Clearbit, now Breeze Intelligence by HubSpot, offers a somewhat expensive pricing model, especially for its Business tier at $1667/month for what is essentially data enrichment.
Strengths
- Pro: Good data enrichment
- Pro: Company data
- Pro: API quality
- Pro: HubSpot integration
- Pro: Good for sales
Weaknesses
- Con: Expensive
- Con: Per-record pricing
- Con: Data freshness varies
- Con: HubSpot owned now
- Con: Limited international
Key features
Plans and prices: Apollo.io vs Clearbit
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Clearbit |
| clearbit.com/pricing read Sep 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Clearbit pricing.
Key Takeaways
Apollo.io
- Has a free plan
Clearbit
- Higher user rating: 4.4/5 vs 4.1/5
What the data shows
On the data below, Apollo.io leads on a free plan; Clearbit leads on higher user rating. We do not name an overall winner for this pair.
- Clearbit has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 633 reviews for Clearbit).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Clearbit $45/mo, billed monthly.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Clearbit compare in 2026?
On the data below, Apollo.io leads on a free plan; Clearbit leads on higher user rating. We do not name an overall winner for this pair. Clearbit has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.4/5 from 633 reviews for Clearbit). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Clearbit $45/mo, billed monthly. Only Apollo.io has a free plan.
What are Apollo.io and Clearbit used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Clearbit: Business intelligence data for sales and marketing.
What does Apollo.io cost vs Clearbit?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Clearbit's cheapest paid plan is Breeze Starter at $45/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Apollo.io and Clearbit?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Clearbit's main strength: good data enrichment.