Lusha vs ZoomInfo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Lusha and ZoomInfo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Lusha leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want a free tier before you commit
ZoomInfo
B2B data and intelligence to power your go-to-market teams
Best for you if:
- • You want enterprise-grade data
| At a Glance | Lusha | ZoomInfo |
|---|---|---|
Starts at | Free plan, paid from $36/user/mo, billed monthly Pro plan | Not published |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 3.2/5 G2 4.3 · Trustpilot 1.2 · Capterra 4.0 2,809 reviews | 4.1/5 PeerSpot 4.1 16 reviews |
Free plan | Yes | No |
Watch out for | Credits expire monthly, unused credits do not roll over to next month | Minimum seat requirements often apply |
Choose Lusha or ZoomInfo?
Choose Lusha if
- You want a free tier before you commit
- You want B2B contact data
- You want browser extension
Choose ZoomInfo if
- You want enterprise-grade data
- You want intent signals
In-Depth Analysis
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- Pro: B2B contact data
- Pro: Browser extension
- Pro: Good accuracy
- Pro: CRM integration
- Pro: Fair pricing
Weaknesses
- Con: Privacy concerns
- Con: Data accuracy varies
- Con: Credit-based
- Con: GDPR concerns
- Con: Better alternatives exist
Key features
ZoomInfo
B2B data and intelligence to power your go-to-market teams
It's best for established businesses with significant budgets and a critical need for extensive B2B intelligence.
Watch out
Minimum seat requirements often apply
Strengths
- Pro: Enterprise-grade data
- Pro: Intent signals
- Pro: AI features
Weaknesses
- Con: Expensive
- Con: Enterprise focus
Key features
Plans and prices: Lusha vs ZoomInfo
| Tool | Plans and prices | Source |
|---|---|---|
| Lusha |
| lusha.com/pricing read Oct 7, 2026 |
| ZoomInfo |
| zoominfo.com read Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Lusha pricing and ZoomInfo pricing.
Key Takeaways
Lusha
- Has a free plan
ZoomInfo
- Choose if you want B2B data and intelligence to power your go-to-market teams
What the data shows
On the data below, Lusha leads on a free plan. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (3.2/5 from 2,809 reviews for Lusha, 4.1/5 from 16 reviews for ZoomInfo; we compare ratings only above 20 reviews on both sides).
- Lusha starts at $36/user/mo, billed monthly; ZoomInfo has no public paid plan price on file.
- Only Lusha has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Lusha and ZoomInfo compare in 2026?
On the data below, Lusha leads on a free plan. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (3.2/5 from 2,809 reviews for Lusha, 4.1/5 from 16 reviews for ZoomInfo; we compare ratings only above 20 reviews on both sides). Lusha starts at $36/user/mo, billed monthly; ZoomInfo has no public paid plan price on file. Only Lusha has a free plan.
What are Lusha and ZoomInfo used for?
Lusha: B2B sales intelligence platform with verified contact data and AI insights. ZoomInfo: B2B data and intelligence to power your go-to-market teams.
What does Lusha cost vs ZoomInfo?
Lusha's cheapest paid plan is Pro at $36/user/mo, billed monthly; it also has a free plan. ZoomInfo has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 7, 2026.
What's the main difference between Lusha and ZoomInfo?
Lusha's main strength: B2B contact data. ZoomInfo's main strength: enterprise-grade data.