Clearbit vs ZoomInfo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Clearbit and ZoomInfo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Clearbit
Business intelligence data for sales and marketing
Best for you if:
- • You want good data enrichment
ZoomInfo
B2B data and intelligence to power your go-to-market teams
Best for you if:
- • You want enterprise-grade data
| At a Glance | Clearbit | ZoomInfo |
|---|---|---|
Starts at | From $45/mo, billed monthly Breeze Starter plan | Not published |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.4/5 G2 4.4 633 reviews | 4.1/5 PeerSpot 4.1 16 reviews |
Free plan | No | No |
Watch out for | n/a | Minimum seat requirements often apply |
Choose Clearbit or ZoomInfo?
Choose Clearbit if
- You want good data enrichment
- You want company data
Choose ZoomInfo if
- You want enterprise-grade data
- You want intent signals
In-Depth Analysis
Clearbit
Business intelligence data for sales and marketing
Clearbit, now Breeze Intelligence by HubSpot, offers a somewhat expensive pricing model, especially for its Business tier at $1667/month for what is essentially data enrichment.
Strengths
- Pro: Good data enrichment
- Pro: Company data
- Pro: API quality
- Pro: HubSpot integration
- Pro: Good for sales
Weaknesses
- Con: Expensive
- Con: Per-record pricing
- Con: Data freshness varies
- Con: HubSpot owned now
- Con: Limited international
Key features
ZoomInfo
B2B data and intelligence to power your go-to-market teams
ZoomInfo's pricing, typically starting at $15k+ annually, is expensive compared to market alternatives, especially given the 'contact sales' model which often inflates prices.
Watch out
Minimum seat requirements often apply
Strengths
- Pro: Enterprise-grade data
- Pro: Intent signals
- Pro: AI features
Weaknesses
- Con: Expensive
- Con: Enterprise focus
Key features
Plans and prices: Clearbit vs ZoomInfo
| Tool | Plans and prices | Source |
|---|---|---|
| Clearbit |
| clearbit.com/pricing read Sep 30, 2026 |
| ZoomInfo |
| zoominfo.com read Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Clearbit pricing and ZoomInfo pricing.
Key Takeaways
Clearbit
- Choose if you want business intelligence data for sales and marketing
ZoomInfo
- Choose if you want B2B data and intelligence to power your go-to-market teams
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings rest on too few reviews to rank (4.4/5 from 633 reviews for Clearbit, 4.1/5 from 16 reviews for ZoomInfo; we compare ratings only above 20 reviews on both sides).
- Clearbit starts at $45/mo, billed monthly; ZoomInfo has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Clearbit and ZoomInfo compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings rest on too few reviews to rank (4.4/5 from 633 reviews for Clearbit, 4.1/5 from 16 reviews for ZoomInfo; we compare ratings only above 20 reviews on both sides). Clearbit starts at $45/mo, billed monthly; ZoomInfo has no public paid plan price on file.
What are Clearbit and ZoomInfo used for?
Clearbit: Business intelligence data for sales and marketing. ZoomInfo: B2B data and intelligence to power your go-to-market teams.
What does Clearbit cost vs ZoomInfo?
Clearbit's cheapest paid plan is Breeze Starter at $45/mo, billed monthly. ZoomInfo has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 5, 2026.
What's the main difference between Clearbit and ZoomInfo?
Clearbit's main strength: good data enrichment. ZoomInfo's main strength: enterprise-grade data.