Clearbit vs ZoomInfo: Which Should You Choose in 2026?
Choosing between Clearbit and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Clearbit
Business intelligence data for sales and marketing
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.5/10)
- • Clearbit is a B2B data enrichment platform that provides real-time company and contact intelligence
- • It enriches leads with firmographic data, reveals website visitors, and powers personalization
ZoomInfo
B2B intelligence platform
Best for you if:
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance | ||
|---|---|---|
Price | Paid | Paid |
Best For | Sales Intelligence | Sales Intelligence |
Rating | 86/100 | 85/100 |
| Feature | Clearbit | ZoomInfo |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | 86 | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Sales IntelligenceBusiness Intelligence | Sales IntelligenceLead Generation |
Understanding the Differences
Both Clearbit and ZoomInfo solve similar problems, but they approach them differently.Clearbit positions itself as "business intelligence data for sales and marketing" while ZoomInfofocuses on "b2b intelligence platform". These differences matter depending on what you're trying to accomplish.
When to Choose Clearbit
Clearbit makes sense if you're looking for a comprehensive paid solution. With a score of 86/100, it's our top pick in this comparison.
When to Choose ZoomInfo
ZoomInfo is worth considering if you need a professional-grade tool.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: ZoomInfo
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Clearbit handles scale better in our testing.
We'd pick: Clearbit
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Clearbit is built for organizations like yours.
We'd pick: Clearbit
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with Clearbit—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Clearbit higher (86/100). But the community has upvoted ZoomInfo more (0 votes). Pick your source of truth.
Key Takeaways
What Clearbit Does Better
- Higher overall score (86/100)
- Our recommendation for most use cases
Consider ZoomInfo If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Clearbit (86/100). But the honest answer is that "better" depends on your situation. Clearbit scores higher in our analysis, but ZoomInfo might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Clearbit or ZoomInfo better?
Based on our analysis, Clearbit scores higher with 86/100. Clearbit ispaid while ZoomInfo is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Clearbit to ZoomInfo easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Clearbit and ZoomInfo offer free trials?
Most software in this category offers free trials or free tiers. Clearbit is paid with potential trial.ZoomInfo is paid with potential trial. Visit their websites for current trial offers.