Lusha vs Apollo.io: Which is Better in 2026?
Choosing between Lusha and Apollo.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
Apollo.io
Find leads, enrich data, and automate outreach
Best for you if:
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
| At a Glance |  Lusha |  Apollo.io |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Sales Intelligence | Sales Intelligence |
Rating | 4.2/5 | 4.7/5 |
Choose Lusha or Apollo.io?
Choose Lusha if
B2B sales intelligence platform with verified contact data and AI insights
- B2B contact data
- Browser extension
- Good accuracy
Choose Apollo.io if
Find leads, enrich data, and automate outreach
- Massive B2B contact database with 275M+ contacts
- Generous free tier with 50 credits/month
- All-in-one prospecting and engagement platform
| Feature | Lusha | Apollo.io |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.2/5 2,010 reviews | ★4.7/5 9,450 reviews |
| Categories | Sales IntelligenceLead Generation | Sales IntelligenceSales Engagement |
In-Depth Analysis
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Strengths
- +B2B contact data
- +Browser extension
- +Good accuracy
- +CRM integration
- +Fair pricing
Weaknesses
- -Privacy concerns
- -Data accuracy varies
- -Credit-based
- -GDPR concerns
- -Better alternatives exist
Key features
Apollo.io
Find leads, enrich data, and automate outreach
Strengths
- +Massive B2B contact database with 275M+ contacts
- +Generous free tier with 50 credits/month
- +All-in-one prospecting and engagement platform
- +Strong CRM integrations with Salesforce and HubSpot
- +AI-powered lead scoring and recommendations
Weaknesses
- -Data accuracy varies by region and industry
- -Credit system can be confusing
- -Email deliverability requires careful setup
- -Higher tiers needed for advanced features
- -Learning curve for full platform utilization
Key features
Pricing: Lusha vs Apollo.io
| Plan | Lusha | Apollo.io |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $36 /user/month Pro | 49/month Basic |
| Tier 3 | $59 /user/month Premium | 99/month Professional |
| Tier 4 | custom Scale | Contact sales Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Lusha pricing and Apollo.io pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Lusha
Want the highest-rated option?
Lusha: 4.2/5 (2,010 reviews). Apollo.io: 4.7/5 (9,450 reviews).
Go with: Apollo.io
Value user reviews?
Lusha: 2,010 reviews (4.2/5). Apollo.io: 9,450 reviews (4.7/5).
Go with: Apollo.io
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are sales intelligence tools. Compare their specific features to decide.
How important are ratings?
Apollo.io is rated higher: 4.7/5 vs 4.2/5.
Key Takeaways
Apollo.io
- Higher user rating: 4.7/5 vs 4.2/5
- Larger review base (9,450 reviews)
- Free tier available
- Our pick for this comparison
Lusha
- Choose if you want b2B sales intelligence platform with verified contact data and AI insights
The Bottom Line
Apollo.io is our pick.
Frequently Asked Questions
Is Lusha or Apollo.io better?
Apollo.io is rated in our evaluation. Both are freemium.
What are Lusha and Apollo.io used for?
Lusha: B2B sales intelligence platform with verified contact data and AI insights. Apollo.io: Find leads, enrich data, and automate outreach.
What does Lusha cost vs Apollo.io?
Lusha is freemium (free tier + paid plans). Apollo.io is freemium (free tier + paid plans). Visit their websites for detailed pricing.