Lusha vs Apollo.io: Which is Better in 2026?
Choosing between Lusha and Apollo.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Apollo.io wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Pick Lusha if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want B2B contact data
Apollo.io
Find leads, enrich data, and automate outreach
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
| At a Glance | Lusha | Apollo.io |
|---|---|---|
Starts at | Free Free plan | Free Free plan |
Category | Sales Intelligence Lead Generation | Sales Intelligence Sales Engagement |
Rating | 3.2/5 G2 4.3 · Trustpilot 1.2 · Capterra 4.0 2,809 reviews | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews |
Free plan | Yes | Yes |
Watch out for | Credits expire monthly, unused credits do not roll over to next month | n/a |
Choose Lusha or Apollo.io?
Choose Lusha if
- You want B2B contact data
- You want browser extension
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
In-Depth Analysis
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- Pro: B2B contact data
- Pro: Browser extension
- Pro: Good accuracy
- Pro: CRM integration
- Pro: Fair pricing
Weaknesses
- Con: Privacy concerns
- Con: Data accuracy varies
- Con: Credit-based
- Con: GDPR concerns
- Con: Better alternatives exist
Key features
Apollo.io
Find leads, enrich data, and automate outreach
Apollo.io's pricing is quite generous, especially with the 'Free' tier offering 50 credits/month and the 'Professional' tier providing unlimited credits for $99/month.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Pricing: Lusha vs Apollo.io
| Plan | Lusha | Apollo.io |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | $36 /user/month Pro | 49/month Basic |
| Tier 3 | $59 /user/month Premium | 99/month Professional |
| Tier 4 | custom Scale | Contact sales Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Lusha pricing and Apollo.io pricing.
Key Takeaways
Apollo.io
- Higher user rating: 4.1/5 vs 3.2/5
- Larger review base (11,273 reviews)
- Free tier available
- Our pick for this comparison
Lusha
- Choose if you want B2B sales intelligence platform with verified contact data and AI insights
The Bottom Line
Apollo.io wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick.
Frequently Asked Questions
Is Lusha or Apollo.io better in 2026?
Apollo.io wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Pick Lusha for sales intelligence workflows (main strength: B2B contact data). Pick Apollo.io for sales intelligence workflows (main strength: massive B2B contact database with 275M+ contacts).
What are Lusha and Apollo.io used for?
Lusha: B2B sales intelligence platform with verified contact data and AI insights. Apollo.io: Find leads, enrich data, and automate outreach.
What does Lusha cost vs Apollo.io?
Lusha's paid plans start at Free (Pro). Apollo.io pricing is on their site.
What's the main difference between Lusha and Apollo.io?
Lusha's main strength: B2B contact data. Apollo.io's main strength: massive B2B contact database with 275M+ contacts.