Lusha vs Apollo.io: Which Should You Choose in 2026?
Choosing between Lusha and Apollo.io comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You need market intelligence features specifically
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
Apollo.io
Sales intelligence platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 8.2/10)
- • You need lead generation features specifically
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
| At a Glance |  Lusha |  Apollo.io |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Market Intelligence | Lead Generation |
Rating | 82/100 | 86/100 |
| Feature | Lusha | Apollo.io |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 82 | 86 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Market IntelligenceLead Generation | Lead GenerationSales Engagement |
How Lusha and Apollo.io Compare
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Free tier available · 82/100 score
Apollo.io
Sales intelligence platform
Free tier available · 86/100 score
Lusha is a market intelligence tool. Apollo.io is in lead generation.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Lusha
Want the highest-rated option?
Lusha: 82/100. Apollo.io: 86/100.
Go with: Apollo.io
Value user reviews?
Neither has user reviews yet.
Go with: Apollo.io
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Lusha is a market intelligence tool. Apollo.io is in lead generation. Pick the category that matches your needs.
How important are ratings?
Apollo.io scores higher: 86/100 vs 82/100.
Key Takeaways
Apollo.io
- Higher score: 86/100 vs 82
- Free tier available
- Our pick for this comparison
Lusha
- Better fit for market intelligence
The Bottom Line
Apollo.io (86/100) is our pick.
Frequently Asked Questions
Is Lusha or Apollo.io better?
Apollo.io scores 86/100 in our evaluation. Both are freemium.
What are Lusha and Apollo.io used for?
Lusha: B2B sales intelligence platform with verified contact data and AI insights. Apollo.io: Sales intelligence platform.
What does Lusha cost vs Apollo.io?
Lusha is freemium (free tier + paid plans). Apollo.io is freemium (free tier + paid plans). Visit their websites for detailed pricing.