Best B2B Data Providers in 2026
Short answer: ZoomInfo is the B2B data provider to buy in 2026 when the contact file is the product, and its paid plans publish no list price. Apollo Basic at $49/user/mo, billed annually, is the published-price database for a team that will also send. Lusha Starter at $37.45/mo, billed annually, fits lookups where a phone costs 5 credits. Cognism fits verified mobiles and prints no dollar, so the quote comes before a spreadsheet. UpLead Essentials, billed annually, fits one user who wants email and a direct dial on the same credit.
10 tools compared on price, features and fit, with prices checked on vendor pages in September 2026.
ZoomInfo is the provider to buy when the product is the contact and company file itself. A sequencer with a search box attached will not replace that file, and a team that needs coverage this quarter should not pretend it will. Paid plans publish no list price, which means a buyer who needs a number this week cannot finish the comparison until sales replies. Start with Apollo if a card has to clear this week, because its pricing page publishes a USD seat instead of a quote.
A job change or a site visit, the moment you decide to call, belongs in the signal-based selling tools guide. The emails you send after the record exists belong in the sales engagement platforms guide. Put the company somewhere first, using the CRM for sales teams guide, before a second database writes over the record you already trust.
Toolradar data: among the 105 sales intelligence tools we track, 40% have a free or freemium plan (8 free and 34 freemium), and 61 are paid only (58%). A free row in that sales intelligence category is often a thin lookup, so it will not cover a territory of direct dials.
How we chose: the 10 names below are providers a US team can export a person or a company from, judged against the 105 tools in that category. Dollars were taken from each vendor's own pages in September 2026, the list has no paid placement, and the scoring method is on how we rate.
Top Picks
Picked by editorial review, informed by G2 and Capterra review volume and rating and by media mentions, the signals behind our category rankings. How we rate
| Tool | Starting price | Rating | Best for |
|---|---|---|---|
| ZoomInfo | Lite free; paid quoted | 4.116 reviews | Teams that want the largest B2B file and will price it on a call. |
| Apollo | From $49/user/mo | 4.111,273 reviews | Teams that want a priced contact file and will send from the same product. |
| Lusha | From $37.45/mo annual | 3.22,809 reviews | Individuals who will pay by card and mostly reveal emails. |
| Cognism | No public list price | 4.51,634 reviews | Teams that need verified mobiles, especially outside a US-only file. |
| UpLead | From $74/mo annual | 4.7831 reviews | One seller who wants a verified email and a direct dial together. |
| Kaspr | From $65/user/mo | 4.2840 reviews | Reps who live on LinkedIn and need work emails more than dials. |
| Hunter | From $0.05/search | 4.4654 reviews | Teams that need emails for known domains more than a phone file. |
| LinkedIn Sales Navigator | From $119.99/mo | n/a | Sellers who will research on LinkedIn and do not need a CSV of emails. |
| LeadIQ | Pro $200/mo default | 4.31,209 reviews | Teams of up to 5 who capture contacts from LinkedIn into a CRM. |
| Clearbit | No standalone list price | 4.4633 reviews | Teams already on a paid HubSpot hub that need titles and firmographics filled in. |
Teams that want the largest B2B file and will price it on a call.
It's best for established businesses with significant budgets and a critical need for extensive B2B intelligence.
Watch out
Minimum seat requirements often apply
Teams that want a priced contact file and will send from the same product.
Apollo.io's pricing is quite generous, especially with the 'Free' tier offering 50 credits/month and the 'Professional' tier providing unlimited credits for $99/month.
Individuals who will pay by card and mostly reveal emails.
But heavy prospecting teams burn through credits fast.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Teams that need verified mobiles, especially outside a US-only file.
While the Diamond tier offers advanced features like intent data, the per-user annual cost can quickly add up for larger teams.
Watch out
Potential minimum seat requirements
One seller who wants a verified email and a direct dial together.
UpLead's pricing is competitive, especially with the annual billing options like Essentials at $74/month.
Watch out
Credit limits can lead to overage
Reps who live on LinkedIn and need work emails more than dials.
Kaspr's pricing is quite competitive, especially with the generous 'Free' tier offering basic B2B email and phone credits.
Teams that need emails for known domains more than a phone file.
Hunter's pricing is generally fair, especially for small to medium businesses.
Watch out
Overage fees for exceeding limits
Sellers who will research on LinkedIn and do not need a CSV of emails.
The 'Contact' tier for Advanced Plus suggests enterprise-level pricing, which is standard for comprehensive CRM synchronization and admin tools.
Teams of up to 5 who capture contacts from LinkedIn into a CRM.
This pricing structure is best for individual sales reps and small to mid-sized sales teams looking for robust prospecting tools.
Watch out
Potential for overage fees if limits exceeded.
Teams already on a paid HubSpot hub that need titles and firmographics filled in.
This pricing is best suited for HubSpot-centric businesses with significant data enrichment needs and budget.
What a B2B data provider is
A B2B data provider sells records of companies and the people who work there. You get a work email, a phone, a title, and firmographics you can export into a CRM. A sequencer that only sends mail you already have is a different purchase, and it will not fill an empty territory.
Three buys share the label, and a contact graph is the searchable file of people a team uses to build lists. An enrichment layer fills blanks on records you already own, which suits a CRM full of domains and empty of titles. A people search on a social network finds the person, and it may still refuse you a bulk email file.
Buying the graph and expecting the send pays for names that nobody on the team will sequence. The same mistake buys a LinkedIn seat that still needs a second vendor before you have an address. ZoomInfo, Cognism, Lusha, UpLead, and Kaspr sell the file, so the sequence still has to live somewhere else if you will not mail from the database. Apollo and Hunter attach sending to the lookup, which suits a team that will not add a second login. LinkedIn Sales Navigator is only the search license, so it will not replace a priced email download. Clearbit now fills HubSpot records rather than a standalone export store, which rules it out when your CRM is somewhere else. The wider set of tools that find demand, not only the record, is the lead generation category.
Why the homepage credit is rarely the phone
The number on the homepage card is often an email reveal, not the dial you planned to make. The direct dial, the mobile, or the export is a second meter, and some contracts never print a dollar at all. A team that models only the email credit will underbuy the number it planned to call.
Lusha spends more of a monthly pool on a phone than on an email, so a call list runs out while the email list still looks fine. Kaspr advertises unlimited work emails, then meters phones and direct emails on separate lines, so a caller still hits a ceiling in the first month. UpLead puts the email and the mobile direct dial on the same credit, which suits one seller and stops fitting when a second person needs a login.
As of July 7, 2026, ZoomInfo still does not publish a fixed price for paid plans. Intent, technographics, and full website identification sit on paid capability levels, so the quote can grow after the demo you thought was the base file. Cognism names Standard and Pro and prints no dollar on either card. Premium mobiles and Bombora intent sit on Pro, so the cheaper conversation can omit the phone filter that made you book the demo. Apollo publishes a USD seat and still puts a ceiling on accounts it labels unlimited. Model that cap before an annual commit, because a heavy export year is what hits it.
Key Features to Look For
Email credit versus phone credit (Essential)
Lusha spends more of a monthly pool on a phone than on an email, so a call list runs out first. Kaspr still meters phones and direct emails on cards that call work email unlimited. UpLead includes the email and the mobile direct dial in the same reveal, which is why a solo caller picks it. If the tier you sign prices only the inbox, the dial becomes a second invoice.
Can you leave with the record (Essential)
ZoomInfo consumes a credit when you download a verified contact, so a search you only view is not the same bill as a list you take. Apollo uses an export credit when a contact leaves for a CSV, a CRM, or another system. LinkedIn Sales Navigator sells search and InMail, not a priced bulk email download. A screen you can read and cannot export is a research seat, and it will not fill the CRM.
Whose file you already pay for (Essential)
A second graph on the same titles is a duplicate bill you will notice at renewal. Compare the Apollo and ZoomInfo overlap before you stack another credit plan on a quote you have not signed. Hunter pools credits across unlimited teammates, so a second login does not buy a second allowance. Cognism spends a credit to reveal a contact, then lets you reopen that same person unless they change jobs.
Single user versus a shared pool (Important)
UpLead's published plans are single-user accounts, and team management starts on a custom annual tier. LeadIQ's free card is one person, Pro stops at a small team, and Enterprise is custom. Hunter includes unlimited teammates on every plan, sharing one credit pool. A per-seat tool and a shared-pool tool are not the same budget once the whole pod needs access.
Enrichment versus a new list (Important)
As of July 10, 2026, standard contact and company enrichment does not consume HubSpot Credits, and it needs a business email or a company domain. Personal addresses such as Gmail are not enriched, so that path only fills a CRM you already have. It will not replace a provider you search when the CRM is empty, and Clearbit is no longer a separate checkout for that dataset.
A number you can spreadsheet (Important)
Apollo, Lusha, UpLead, Kaspr, Hunter's data-platform rate card, LinkedIn Sales Navigator, and LeadIQ's default Pro card each print a USD figure. ZoomInfo's paid plans, Cognism, and a standalone Clearbit subscription do not, so they cannot go on this week's spreadsheet. Buy a published plan when finance needs a number this week, and wait for the quote when the largest file is the point.
Europe and the mobile (Important)
Cognism puts a premium mobile filter and on-demand mobile verification on Pro, not on Standard. Pro also uses Bombora Company Surge, with up to 12 topics from a library of over 11,000. LeadIQ states an 85% global mobile match rate and 70% in EMEA, which is the check if your calls leave the US. A US work-email file can still be the wrong provider when the call has to land on a European mobile.
What to weigh before you sign
Name the field you will export this quarter: work email, direct dial, mobile, or firmographics. The winner on email can be the expensive way to buy phones.
Match the credit to that field, because a phone can cost several reveals while an email looks cheap. An unlimited email line can hide a phone cap, and some plans bundle both fields into a single reveal.
Treat a search seat and an export as different purchases before you compare invoices. Sales Navigator prices a license, and ZoomInfo prices the download, so they answer different questions.
Evaluation Checklist
Export 25 records in your ICP and count work emails, direct dials, and numbers that bounce or hit a switchboard. The provider that wins that sample is the one to contract.
Confirm whether credits reset monthly, arrive up front on an annual plan, or roll. Lusha's monthly plan rolls and Apollo's add-on credits expire with the cycle, so the refill date is part of the price.
Check the seat floor and the user cap before the demo, because some packages include a pod and others are one login. A sixth person should not be a surprise on the order form.
Pricing Overview
Published per-user database
Apollo when the contact file and the sequences should share one USD seat.
Published Basic seat
Credit-card lookups
Lusha or Kaspr when a rep will reveal emails and phones without a sales cycle.
Annual credit plans
One user, one credit, both fields
UpLead when email and the mobile direct dial should cost one credit, and the team is still one person.
Annual individual plan
Email finder, USD on the API card
Hunter when the job is a domain's email pattern and the all-in-one plans are showing euros.
Data-platform search rate
Quote-only files
ZoomInfo or Cognism when the file is the reason to buy and finance will take a quote.
No public list price
Pricing Comparison
| Tool | Best for | Entry price | What you spend a credit on | Contract |
|---|---|---|---|---|
Enterprise contact file | Lite is free | 1 export is 1 credit; paid is quoted | Paid plans are annual quotes | |
Apollo | Database plus sequences | $49/user/mo Basic | Trial includes 50 credits and 5 mobile credits | Monthly billing is listed |
Lusha | Self-serve email and phone | $37.45/mo Starter, annual | Email 1 credit, phone 5 credits | Monthly Starter is higher |
Cognism | Verified mobiles | No public price | 1 credit reveals 1 contact | Standard and Pro include 5 seats |
Email and dial on one credit | $74/mo Essentials, annual | 1 credit is email plus mobile | Published cards are 1 user | |
Kaspr | Work emails, metered phones | $65/user/mo Starter, monthly | 100 phone credits a month on Starter | Annual Starter is lower |
Hunter | Domain email search | $0.05 per search at 1,000 | Find is 1 credit, verify is 0.5 | Seat plans not in USD |
Search the LinkedIn graph | $119.99/mo Core | 50 InMail messages a month | Annual Core is lower | |
Capture into the CRM | $200/mo Pro default | Free is 1 user and 50 credits | Enterprise is annual only | |
Clearbit | Fill HubSpot records | No standalone price | Standard enrichment uses no credits | Needs a paid HubSpot hub |
Verified September 24, 2026 on vendor pages: ZoomInfo cost, Apollo pricing, Apollo plan article, Cognism pricing, Lusha pricing, UpLead pricing, Kaspr pricing, Hunter pricing, Hunter plans, LinkedIn Sales Navigator plans, LeadIQ pricing, HubSpot enrichment, HubSpot Credits.
Mistakes to Avoid
- ×
Modeling Lusha Starter as one phone per credit, when a phone costs more of the pool than an email does.
- ×
Signing Kaspr for unlimited data and then discovering direct emails and phones are the small meters on the same card.
- ×
- ×
Buying LinkedIn Sales Navigator as the email database, when the license is search and InMail rather than a priced bulk download.
- ×
Putting a team on UpLead Essentials, which is a single-user card, with seats only on the custom Professional plan.
Expert Tips
- →
Run the same 25 accounts through two providers before the annual commit, and keep the one that returns the field you will actually use.
- →
If HubSpot is the CRM and titles are blank, turn on enrichment before you buy a second file. Standard enrichment does not spend HubSpot Credits, so the fill is already paid for.
- →
Keep Hunter on the Data Platform USD card when you only need domain emails, because the all-in-one seat prices are the euro page.
- →
Use Sales Navigator to choose the person, then a credit provider to export the address, and do not pay both for the same search.
- →
If the motion is a call, ask Cognism to put the Pro mobile filter in the quote. Standard is the contact file without that filter, and it will not save the dial.
Red Flags to Watch For
- !
A database-size claim with no sample export from your ICP, because a large file of wrong titles still bounces.
- !
An unlimited email line that hides a phone cap, which is the Kaspr Starter pattern a caller will hit in week one.
- !
A euro price copied into a US budget, which is the trap on Hunter's seat plans and Kaspr's euro card.
- !
A free tier treated as coverage, when those allowances are a sample week and not a full territory.
- !
A second provider bought to fix the first provider's export limits, so you pay twice for the same titles.
- !
Clearbit requested as a standalone file after the dataset moved into HubSpot enrichment, which leaves a non-HubSpot team with nothing to export.
The Bottom Line
Buy ZoomInfo when the contact and company file is the product and finance will wait for a quote. Buy Apollo when you need a USD seat this week and will send from the same tool. Buy Lusha, Kaspr, or UpLead when a card should buy the reveal, and match the credit to email versus phone first.
Cognism belongs on the short list for verified mobiles, and it stays off the spreadsheet until the quote names Pro. Hunter is the email finder with a USD data-platform rate, not a dial file you can call from. Sales Navigator is the LinkedIn search license, and Clearbit fills HubSpot records rather than selling a separate database checkout. September 2026 vendor pages sourced every dollar above, set against the 105 tools in the sales intelligence category, and no vendor paid for a place. Cite this: Toolradar, "Best B2B data providers 2026", September 2026.
Frequently Asked Questions
What is the best B2B data provider in 2026?
ZoomInfo is the buy in 2026 when you want the large contact file and you will take a quote. Lite is free and paid plans publish no list price, so you cannot rank it against a checkout tonight. Apollo is the better buy when you need a published USD seat and sequences in the same product. Lusha fits a credit-card lookup, and Cognism fits when the mobile is the field and the page prints no dollar. The list you build after the record exists is the B2B sales software guide.
How much do B2B data providers cost?
In September 2026, Apollo Basic is $49/user/mo billed annually, and Kaspr Starter is $65/user/mo when you pay month to month. UpLead Essentials is $74/mo billed annually, and Lusha Starter is $37.45/mo on the same annual basis. LinkedIn Sales Navigator Core is $119.99/mo, or $1,079.88 for the year if you can prepay. Hunter's USD searches start at $0.05 each in the 1,000-search band, which is the dollar card rather than the euro seats. ZoomInfo's paid plans and Cognism publish no list price, so both of those buys wait on a quote.
Is there a free B2B data provider?
Several vendors open a free door, and every one of those allowances is a test rather than a territory. ZoomInfo Lite includes 10 credits a month and up to 10 company visitor reveals a day, which samples the file. Lusha Free includes 40 credits a month, and Kaspr Free includes 15 B2B email credits, 5 phone credits, and 5 direct email credits. Hunter Free includes 50 credits a month, LeadIQ Free is 1 user with 50 credits, and UpLead's trial is 7 days and 5 credits. None of those pools will carry a rep through a full quarter of outbound.
Apollo or ZoomInfo for B2B contact data?
Choose Apollo when you want a published USD seat, a trial of 50 credits and 5 mobile credits, and sequences in the same product. That fits a team that will send from the database, and Professional is the higher monthly seat above the entry card. Choose ZoomInfo when the file is the reason to buy: the July 7, 2026 note describes 500M+ contacts and no fixed public price. Do not call either one cheaper until that quote is in writing, which is the point of Apollo vs ZoomInfo.
Lusha or UpLead when I need phone numbers?
Choose Lusha when several people will reveal contacts and you accept that a phone costs 5 credits against 1 credit for an email. Monthly Starter's pool is 400 credits, which is 80 phones, so a calling team should not read it as 400 conversations. Choose UpLead when one user wants the email and the mobile on the same credit, on the annual Essentials card for 2,040 credits. A second seat means the custom Professional plan, and Kaspr is the third path when unlimited work emails matter more than the phone cap.
Does Clearbit still sell B2B data on its own?
Clearbit no longer has a standalone data checkout you can price, so there is no card to put in the budget. Standard contact and company enrichment does not consume HubSpot Credits, needs a business email or a company domain, and ships on paid hubs. Personal inboxes are not enriched, and extra HubSpot Credits for features such as smart properties cost $0.010 each. If you are not on HubSpot, buy a provider that still sells the export, because this row will not hand you a file.
What is the difference between a data provider and a sales engagement tool?
A data provider's job is the record you can export: the person, the company, and an email or a phone. A sales engagement tool's job is the sequence after that record exists, which is a separate budget if the database cannot send. Apollo sells both in one seat, and Hunter can send from the same subscription as the email find. ZoomInfo, Cognism, Lusha, and UpLead are the file, so mailing still needs an engagement platform if you will not send from the database. That split is the sales enablement tools guide only when the gap is content for the rep, not the address itself.
Cite this page: Toolradar, "Best B2B Data Providers in 2026", updated September 2026, https://toolradar.com/guides/best-b2b-data-providers