Apollo.io vs Lusha: Which is Better in 2026?
Choosing between Apollo.io and Lusha comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Apollo.io
Find leads, enrich data, and automate outreach
Best for you if:
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • Lusha is a B2B contact data platform for sales prospecting
- • It provides verified email addresses and phone numbers for leads
| At a Glance |  Apollo.io |  Lusha |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Sales Intelligence | Sales Intelligence |
Rating | 4.7/5 | 4.2/5 |
Choose Apollo.io or Lusha?
Choose Apollo.io if
Find leads, enrich data, and automate outreach
- Massive B2B contact database with 275M+ contacts
- Generous free tier with 50 credits/month
- All-in-one prospecting and engagement platform
Choose Lusha if
B2B sales intelligence platform with verified contact data and AI insights
- B2B contact data
- Browser extension
- Good accuracy
| Feature | Apollo.io | Lusha |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.7/5 9,450 reviews | ★4.2/5 2,010 reviews |
| Categories | Sales IntelligenceSales Engagement | Sales IntelligenceLead Generation |
In-Depth Analysis
Apollo.io
Find leads, enrich data, and automate outreach
Strengths
- +Massive B2B contact database with 275M+ contacts
- +Generous free tier with 50 credits/month
- +All-in-one prospecting and engagement platform
- +Strong CRM integrations with Salesforce and HubSpot
- +AI-powered lead scoring and recommendations
Weaknesses
- -Data accuracy varies by region and industry
- -Credit system can be confusing
- -Email deliverability requires careful setup
- -Higher tiers needed for advanced features
- -Learning curve for full platform utilization
Key features
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Strengths
- +B2B contact data
- +Browser extension
- +Good accuracy
- +CRM integration
- +Fair pricing
Weaknesses
- -Privacy concerns
- -Data accuracy varies
- -Credit-based
- -GDPR concerns
- -Better alternatives exist
Key features
Pricing: Apollo.io vs Lusha
| Plan | Apollo.io | Lusha |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | 49/month Basic | $36 /user/month Pro |
| Tier 3 | 99/month Professional | $59 /user/month Premium |
| Tier 4 | Contact sales Enterprise | custom Scale |
Pricing verified from each vendor's public pricing page. Compare in detail on Apollo.io pricing and Lusha pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Apollo.io
Want the highest-rated option?
Apollo.io: 4.7/5 (9,450 reviews). Lusha: 4.2/5 (2,010 reviews).
Go with: Apollo.io
Value user reviews?
Apollo.io: 9,450 reviews (4.7/5). Lusha: 2,010 reviews (4.2/5).
Go with: Apollo.io
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are sales intelligence tools. Compare their specific features to decide.
How important are ratings?
Apollo.io is rated higher: 4.7/5 vs 4.2/5.
Key Takeaways
Apollo.io
- Higher user rating: 4.7/5 vs 4.2/5
- Larger review base (9,450 reviews)
- Free tier available
- Our pick for this comparison
Lusha
- Choose if you want b2B sales intelligence platform with verified contact data and AI insights
The Bottom Line
Apollo.io is our pick.
Frequently Asked Questions
Is Apollo.io or Lusha better?
Apollo.io is rated in our evaluation. Both are freemium.
What are Apollo.io and Lusha used for?
Apollo.io: Find leads, enrich data, and automate outreach. Lusha: B2B sales intelligence platform with verified contact data and AI insights.
What does Apollo.io cost vs Lusha?
Apollo.io is freemium (free tier + paid plans). Lusha is freemium (free tier + paid plans). Visit their websites for detailed pricing.