Apollo.io vs Lusha: Which is Better in 2026?
Choosing between Apollo.io and Lusha comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Apollo.io wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick. Pick Lusha if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Apollo.io
Find leads, enrich data, and automate outreach
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
- • You want generous free tier with 50 credits/month
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Best for you if:
- • You want b2B contact data
- • You want browser extension
| At a Glance | Apollo.io | Lusha |
|---|---|---|
Starts at | FreeFree tier available | FreeFree tier available |
Best For | Sales Intelligence | Sales Intelligence |
Rating | 4.1/5 | 3.2/5 |
Free plan | Yes | Yes |
Choose Apollo.io or Lusha?
Choose Apollo.io if
Find leads, enrich data, and automate outreach
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose Lusha if
B2B sales intelligence platform with verified contact data and AI insights
- You want b2B contact data
- You want browser extension
| Feature | Apollo.io | Lusha |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.1/5 11,273 reviews | ★3.2/5 2,809 reviews |
| Categories | Sales IntelligenceSales Engagement | Sales IntelligenceLead Generation |
In-Depth Analysis
Apollo.io
Find leads, enrich data, and automate outreach
Apollo.io's pricing is quite generous, especially with the 'Free' tier offering 50 credits/month and the 'Professional' tier providing unlimited credits for $99/month.
Strengths
- +Massive B2B contact database with 275M+ contacts
- +Generous free tier with 50 credits/month
- +All-in-one prospecting and engagement platform
- +Strong CRM integrations with Salesforce and HubSpot
- +AI-powered lead scoring and recommendations
Weaknesses
- -Data accuracy varies by region and industry
- -Credit system can be confusing
- -Email deliverability requires careful setup
- -Higher tiers needed for advanced features
- -Learning curve for full platform utilization
Key features
Lusha
B2B sales intelligence platform with verified contact data and AI insights
Lusha repositioned pricing in 2026 with a Starter plan at $37-50/mo depending on billing.
Watch out
Credits expire monthly, unused credits do not roll over to next month
Strengths
- +B2B contact data
- +Browser extension
- +Good accuracy
- +CRM integration
- +Fair pricing
Weaknesses
- -Privacy concerns
- -Data accuracy varies
- -Credit-based
- -GDPR concerns
- -Better alternatives exist
Key features
Pricing: Apollo.io vs Lusha
| Plan | Apollo.io | Lusha |
|---|---|---|
| Tier 1 | Free Free | Free Free |
| Tier 2 | 49/month Basic | $36 /user/month Pro |
| Tier 3 | 99/month Professional | $59 /user/month Premium |
| Tier 4 | Contact sales Enterprise | custom Scale |
Pricing verified from each vendor's public pricing page. Compare in detail on Apollo.io pricing and Lusha pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Apollo.io
Want the highest-rated option?
Apollo.io: 4.1/5 (11,273 reviews). Lusha: 3.2/5 (2,809 reviews).
Go with: Apollo.io
Value user reviews?
Apollo.io: 11,273 reviews (4.1/5). Lusha: 2,809 reviews (3.2/5).
Go with: Apollo.io
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are sales intelligence tools. Compare their specific features to decide.
How important are ratings?
Apollo.io is rated higher: 4.1/5 vs 3.2/5.
Key Takeaways
Apollo.io
- Higher user rating: 4.1/5 vs 3.2/5
- Larger review base (11,273 reviews)
- Free tier available
- Our pick for this comparison
Lusha
- Choose if you want b2B sales intelligence platform with verified contact data and AI insights
The Bottom Line
Apollo.io wins this matchup. Apollo is our overall Sales Intelligence pick. Apollo is our free Sales Intelligence pick.
Frequently Asked Questions
Is Apollo.io or Lusha better?
Apollo.io is rated in our evaluation. Both are freemium.
What are Apollo.io and Lusha used for?
Apollo.io: Find leads, enrich data, and automate outreach. Lusha: B2B sales intelligence platform with verified contact data and AI insights.
What does Apollo.io cost vs Lusha?
Apollo.io is freemium (free tier + paid plans). Lusha is freemium (free tier + paid plans). Visit their websites for detailed pricing.