Apollo.io vs LeadIQ: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and LeadIQ side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, LeadIQ leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
LeadIQ
B2B prospecting and data platform
Best for you if:
- • You want real-time data
| At a Glance | Apollo.io | LeadIQ |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $36/user/mo, billed monthly Essential plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Engagement |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.3/5 G2 4.2 · Capterra 4.4 1,209 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Potential for overage fees if limits exceeded. |
Choose Apollo.io or LeadIQ?
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose LeadIQ if
- You want real-time data
- You want good integrations
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
LeadIQ
B2B prospecting and data platform
LeadIQ's pricing is fair, offering a generous Free plan and competitive entry-level at $36/user/month for Essential.
Watch out
Potential for overage fees if limits exceeded.
Strengths
- Pro: Real-time data
- Pro: Good integrations
- Pro: Job change alerts
Weaknesses
- Con: Pricey
- Con: US-focused data
Key features
Plans and prices: Apollo.io vs LeadIQ
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| LeadIQ |
| leadiq.com read Oct 19, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and LeadIQ pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
LeadIQ
- Higher user rating: 4.3/5 vs 4.1/5
What the data shows
On the data below, LeadIQ leads on higher user rating. We do not name an overall winner for this pair.
- LeadIQ has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.3/5 from 1,209 reviews for LeadIQ).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; LeadIQ $36/user/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and LeadIQ compare in 2026?
On the data below, LeadIQ leads on higher user rating. We do not name an overall winner for this pair. LeadIQ has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.3/5 from 1,209 reviews for LeadIQ). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; LeadIQ $36/user/mo, billed monthly. Both have a free plan.
What are Apollo.io and LeadIQ used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. LeadIQ: B2B prospecting and data platform.
What does Apollo.io cost vs LeadIQ?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. LeadIQ's cheapest paid plan is Essential at $36/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 19, 2026.
What's the main difference between Apollo.io and LeadIQ?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. LeadIQ's main strength: real-time data.