HubSpot vs SugarCRM: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot and SugarCRM side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, HubSpot leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HubSpot
CRM platform for scaling businesses
Best for you if:
- • You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
SugarCRM
CRM platform that delivers better customer experiences
Best for you if:
- • You want deep ERP integration (180+) ideal for manufacturing and distribution
| At a Glance | HubSpot | SugarCRM |
|---|---|---|
Starts at | Free plan, paid from $7/mo, billed monthly Starter plan | From $68/user/mo, billed monthly Standard+ plan |
Category | CRM Workflow Automation | CRM Sales |
Rating | 3.9/5 G2 4.4 · Capterra 4.5 · TrustRadius 4.3 19,150 reviews | 3.3/5 Capterra 3.8 · Trustpilot 1.5 · SourceForge 4.6 722 reviews |
Free plan | No | No |
Watch out for | Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts. | Prices assume annual billing: every published per-user price is quoted per user per month, billed annually, and no monthly-billing price is listed. |
Choose HubSpot or SugarCRM?
Choose HubSpot if
- You want generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- You want unified platform eliminates data silos between marketing, sales, and service teams
- Budget matters ($7/mo, billed monthly vs $68/user/mo, billed monthly)
Choose SugarCRM if
- You want deep ERP integration (180+) ideal for manufacturing and distribution
- You want no-code customization lets admins tailor without developers
In-Depth Analysis
HubSpot
CRM platform for scaling businesses
HubSpot's pricing is the most complex in SaaS, 7 Hubs, 4 tiers each, per-seat AND per-contact charges, plus mandatory onboarding fees.
Watch out
Contact pricing is the biggest trap: Marketing Hub Pro includes only 2,000 marketing contacts.
Strengths
- Pro: Generous free tier with CRM, forms, email, live chat, and basic reporting at no cost
- Pro: Unified platform eliminates data silos between marketing, sales, and service teams
- Pro: Intuitive interface with short learning curve compared to Salesforce
- Pro: Extensive integration marketplace and open API for custom connections
- Pro: HubSpot Academy provides free certifications and high-quality training content
Weaknesses
- Con: Pricing escalates quickly, Professional and Enterprise tiers are expensive for SMBs
- Con: Marketing contacts model means you pay more as your database grows
- Con: CMS is less flexible than WordPress for heavily customized websites
- Con: Reporting and analytics lag behind dedicated BI tools like Looker or Tableau
- Con: Contract terms require annual commitment; no monthly billing on higher tiers
Key features
SugarCRM
CRM platform that delivers better customer experiences
Every card is billed annually and requires 15 seats.
Watch out
Prices assume annual billing: every published per-user price is quoted per user per month, billed annually, and no monthly-billing price is listed.
Strengths
- Pro: Deep ERP integration (180+) ideal for manufacturing and distribution
- Pro: No-code customization lets admins tailor without developers
- Pro: Unified platform covers sales, marketing, and service
- Pro: On-premises deployment option for data-sensitive industries
- Pro: AI features included in Advanced tier without separate AI add-on
Weaknesses
- Con: 15-user minimum on Sugar Sell plans is prohibitive for small teams
- Con: Starting at $59/user/month puts it in premium territory
- Con: UI looks dated compared to newer CRM platforms
- Con: Marketing module (Sugar Market) starts at $1,000/month separately
- Con: Ecosystem and app marketplace are smaller than Salesforce or HubSpot
Key features
Plans and prices: HubSpot vs SugarCRM
| Tool | Plans and prices | Source |
|---|---|---|
| HubSpot |
| hubspot.com/pricing read Nov 2, 2026 |
| SugarCRM |
| sugarcrm.com/pricing read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot pricing and SugarCRM pricing.
Key Takeaways
HubSpot
- Higher user rating: 3.9/5 vs 3.3/5
- Lower entry price: $7/mo, billed monthly vs $68/user/mo, billed monthly
- Has a free plan
SugarCRM
- Choose if you want CRM platform that delivers better customer experiences
What the data shows
On the data below, HubSpot leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
- HubSpot has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 3.3/5 from 722 reviews for SugarCRM).
- HubSpot has the lower entry price: $7/mo, billed monthly (Starter) against $68/user/mo, billed monthly (Standard+) for SugarCRM.
- Only HubSpot has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do HubSpot and SugarCRM compare in 2026?
On the data below, HubSpot leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair. HubSpot has the higher user rating (3.9/5 from 19,150 reviews for HubSpot, 3.3/5 from 722 reviews for SugarCRM). HubSpot has the lower entry price: $7/mo, billed monthly (Starter) against $68/user/mo, billed monthly (Standard+) for SugarCRM. Only HubSpot has a free plan.
What are HubSpot and SugarCRM used for?
HubSpot: CRM platform for scaling businesses. SugarCRM: CRM platform that delivers better customer experiences.
What does HubSpot cost vs SugarCRM?
HubSpot's cheapest paid plan is Starter at $7/mo, billed monthly. SugarCRM's cheapest paid plan is Standard+ at $68/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between HubSpot and SugarCRM?
HubSpot's main strength: generous free tier with CRM, forms, email, live chat, and basic reporting at no cost. SugarCRM's main strength: deep ERP integration (180+) ideal for manufacturing and distribution.