SugarCRM vs Zoho CRM: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for SugarCRM and Zoho CRM side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Zoho CRM leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
SugarCRM
CRM platform that delivers better customer experiences
Best for you if:
- • You want deep ERP integration (180+) ideal for manufacturing and distribution
Zoho CRM
Affordable sales and customer management for cost-conscious organizations
Best for you if:
- • You want a free tier before you commit
| At a Glance | SugarCRM | Zoho CRM |
|---|---|---|
Starts at | From $68/user/mo, billed monthly Standard+ plan | Free plan, paid from $20/user/mo, billed monthly Zoho CRM Plus plan |
Category | CRM Sales | CRM Sales |
Rating | 3.3/5 Capterra 3.8 · Trustpilot 1.5 · SourceForge 4.6 722 reviews | 4.2/5 Capterra 4.3 · G2 4.1 9,945 reviews |
Free plan | No | Yes |
Watch out for | Prices assume annual billing: every published per-user price is quoted per user per month, billed annually, and no monthly-billing price is listed. | Free plan is limited to 3 users with basic features, outgrown quickly |
Choose SugarCRM or Zoho CRM?
Choose SugarCRM if
- You want deep ERP integration (180+) ideal for manufacturing and distribution
- You want no-code customization lets admins tailor without developers
Choose Zoho CRM if
- You want a free tier before you commit
- You want affordable CRM
- You want good features for price
- Budget matters ($20/user/mo, billed monthly vs $68/user/mo, billed monthly)
In-Depth Analysis
SugarCRM
CRM platform that delivers better customer experiences
Every card is billed annually and requires 15 seats.
Watch out
Prices assume annual billing: every published per-user price is quoted per user per month, billed annually, and no monthly-billing price is listed.
Strengths
- Pro: Deep ERP integration (180+) ideal for manufacturing and distribution
- Pro: No-code customization lets admins tailor without developers
- Pro: Unified platform covers sales, marketing, and service
- Pro: On-premises deployment option for data-sensitive industries
- Pro: AI features included in Advanced tier without separate AI add-on
Weaknesses
- Con: 15-user minimum on Sugar Sell plans is prohibitive for small teams
- Con: Starting at $59/user/month puts it in premium territory
- Con: UI looks dated compared to newer CRM platforms
- Con: Marketing module (Sugar Market) starts at $1,000/month separately
- Con: Ecosystem and app marketplace are smaller than Salesforce or HubSpot
Key features
Zoho CRM
Affordable sales and customer management for cost-conscious organizations
Zoho CRM is the best value in the CRM market, full-featured at a fraction of competitors' prices.
Watch out
Free plan is limited to 3 users with basic features, outgrown quickly
Strengths
- Pro: Affordable CRM
- Pro: Good features for price
- Pro: Zoho ecosystem
- Pro: AI assistant (Zia)
- Pro: Customizable
Weaknesses
- Con: UI less polished
- Con: Learning curve
- Con: Integration quirks
- Con: Support varies
- Con: Mobile apps basic
Key features
Plans and prices: SugarCRM vs Zoho CRM
| Tool | Plans and prices | Source |
|---|---|---|
| SugarCRM |
| sugarcrm.com/pricing read Nov 2, 2026 |
| Zoho CRM |
| zoho.com/en-us/crm/zohocrm-pricing.html read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on SugarCRM pricing and Zoho CRM pricing.
Key Takeaways
SugarCRM
- Choose if you want CRM platform that delivers better customer experiences
Zoho CRM
- Higher user rating: 4.2/5 vs 3.3/5
- Lower entry price: $20/user/mo, billed monthly vs $68/user/mo, billed monthly
- Has a free plan
What the data shows
On the data below, Zoho CRM leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair.
- Zoho CRM has the higher user rating (3.3/5 from 722 reviews for SugarCRM, 4.2/5 from 9,945 reviews for Zoho CRM).
- Zoho CRM has the lower entry price: $20/user/mo, billed monthly (Zoho CRM Plus) against $68/user/mo, billed monthly (Standard+) for SugarCRM.
- Only Zoho CRM has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do SugarCRM and Zoho CRM compare in 2026?
On the data below, Zoho CRM leads on higher user rating and lower entry price and a free plan. We do not name an overall winner for this pair. Zoho CRM has the higher user rating (3.3/5 from 722 reviews for SugarCRM, 4.2/5 from 9,945 reviews for Zoho CRM). Zoho CRM has the lower entry price: $20/user/mo, billed monthly (Zoho CRM Plus) against $68/user/mo, billed monthly (Standard+) for SugarCRM. Only Zoho CRM has a free plan.
What are SugarCRM and Zoho CRM used for?
SugarCRM: CRM platform that delivers better customer experiences. Zoho CRM: Affordable sales and customer management for cost-conscious organizations.
What does SugarCRM cost vs Zoho CRM?
SugarCRM's cheapest paid plan is Standard+ at $68/user/mo, billed monthly. Zoho CRM's cheapest paid plan is Zoho CRM Plus at $20/user/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between SugarCRM and Zoho CRM?
SugarCRM's main strength: deep ERP integration (180+) ideal for manufacturing and distribution. Zoho CRM's main strength: affordable CRM.