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LeadSquared

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B2C sales CRM and marketing automation for growth

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Tracked since2026
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The Bottom Line

Best for

B2C teams with high inbound volume that will pay $60 or $100 per seller per month on an annual invoice.

Entry price

From $60/mo

Biggest pro

Published per-user Sales CRM prices

Biggest con

Billed annually. The $60 and $100 figures are not month-to-month

TL;DR - LeadSquared

  • Sales CRM: Sales Pro $60/user/mo billed annually. Sales Super $100/user/mo billed annually.
  • No public free plan on the Sales CRM price page. Add-ons are extra and not priced there.
  • Marketing Automation is a separate product. This is not a $60/year tool.
Pricing: Paid only
Best for: B2C teams with high inbound volume that will pay $60 or $100 per seller per month on an annual invoice.

Top Pros

  • Published $60 / $100 per-user yearly seats
  • High-velocity B2C CRM
  • Marketing Automation is a separate product

Top Cons

  • Annual billing
  • Add-ons unpriced
  • Wrong listing used to say $60/year

What Users Say About LeadSquared

Official Sales CRM (leadsquared.com/sales-crm-pricing, 27 Aug 2026): Sales Pro $60/user/mo billed annually, Sales Super $100. Not $60/year. No public free plan.

Highlights

  • Published $60 / $100 per-user yearly seats
  • High-velocity B2C CRM
  • Marketing Automation is a separate product

Limitations

  • Annual billing
  • Add-ons unpriced
  • Wrong listing used to say $60/year

Best for: B2C teams with high inbound volume that will pay $60 or $100 per seller per month on an annual invoice.

Editorial synthesis from industry coverage, product docs, and early user reports

Editorial policy

What is LeadSquared?

Editorial review
LeadSquared is a high-velocity sales CRM and marketing automation platform aimed at B2C teams (education, financial services, healthtech, marketplaces). Official Sales CRM pricing on leadsquared.com/sales-crm-pricing: Sales Pro is $60 per user per month billed annually; Sales Super is $100 per user per month billed annually. There is no public free plan on that page. Custom plans and add-ons (including mobile CRM) are listed without public add-on prices. Marketing Automation is a separate product.

Pros & Cons

Pros

  • Published per-user Sales CRM prices
  • Built for high-volume B2C funnels, not only a generic SMB CRM
  • Sales Super adds workflows, permissions, more email, and webhooks
  • Industry packs (including healthcare) sit on the same CRM

Cons

  • Billed annually. The $60 and $100 figures are not month-to-month
  • No free plan on the public Sales CRM page
  • Add-on prices are hidden
  • Marketing Automation is a second bill if you want that product

Key Features

Lead capture, scoring, and distributionPipeline and activity trackingSales Pro and Sales Super seatsWorkflows and permissions on SuperSeparate Marketing Automation product

Pricing Plans

Pricing checked Aug 26, 2026

Most Popular

Sales Pro

$60/month

$60/user/mo billed yearly.

  • Per user / month, billed annually
  • Lead scoring and engagement
  • Duplication blocking
  • Core sales CRM

Sales Super

$100/month

$100/user/mo billed yearly.

  • Per user / month, billed annually
  • Everything in Pro
  • Advanced permissions and workflows
  • Higher email and webhook limits

Custom / add-ons

null

Talk to sales.

  • Mobile CRM and other add-ons
  • Marketing Automation is a separate product

Is LeadSquared worth the price?

66/100

Budget $60 or $100 per seller per month on an annual invoice.

This is not a cheap $60/year CRM. Skip Marketing Automation dollars until you have that official card in front of you.

Hidden Costs & Gotchas

Annual billing.

Add-ons.

A second product if you buy Marketing Automation.

How LeadSquared Compares to Competitors

HubSpot and Zoho are broader CRM suites with free tiers. LeadSquared is the B2C high-velocity seat at $60/$100 per user yearly.

How LeadSquared's pricing compares

At $60/mo, LeadSquared is the most premium of its 4 direct competitors.

LeadSquared
$60

Entry paid plan, monthly. Pricing checked Aug 26, 2026.

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LeadSquared FAQ

How does LeadSquared help financial services teams manage high-volume sales funnels?

LeadSquared is built for B2C teams including financial services, with a high-velocity sales CRM designed to handle large-volume funnels. Its platform supports rapid lead tracking and conversion workflows that are common in regulated industries.

How does LeadSquared's pricing model compare to HubSpot's for B2C sales teams?

Unlike HubSpot, which offers a free CRM tier, LeadSquared's Sales CRM has no free plan and requires annual billing at either the Sales Pro tier or the Sales Super tier. LeadSquared focuses exclusively on B2C high-velocity workflows, which may make it more specialized than HubSpot's broader SMB offering.

Which trade-offs should buyers consider when evaluating LeadSquared's per-user pricing?

LeadSquared's Sales CRM is billed annually with no month-to-month option, and add-on prices (including the mobile CRM) are not publicly listed. Additionally, Marketing Automation is a separate product that requires a second payment if needed.

What kind of user or team benefits most from LeadSquared's B2C-focused CRM?

Teams in education, financial services, healthtech, and marketplaces that run high-volume B2C sales funnels will benefit most. The platform is not a generic SMB CRM but is purpose-built for these verticals with industry packs (including healthcare) on the same CRM.

How is LeadSquared priced?

LeadSquared's Sales CRM is a paid product with two annual tiers: Sales Pro and Sales Super, priced per user per month when billed annually. There is no free tier on the public pricing page, and Marketing Automation is a separate product with its own cost.

Can LeadSquared's Sales Super plan support custom permissions and webhooks?

Yes, the Sales Super plan adds workflows, custom permissions, increased email capacity, and webhooks beyond the Sales Pro plan. These features support more complex automation and integration needs for scaling B2C teams.

Which industries does LeadSquared offer specialized CRM packs for?

LeadSquared provides industry packs for sectors such as healthcare and education, which are built on the same Sales CRM. These packs tailor the platform's workflows and fields to the specific compliance and sales processes of those industries.

Does LeadSquared's Sales CRM include marketing automation features by default?

No, marketing automation is a separate product on LeadSquared's platform and is not included in the Sales CRM pricing. Teams that need both sales and marketing automation must purchase the Marketing Automation product in addition to the Sales CRM.

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