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Hootsuite

UnclaimedEditor reviewed

Social media management platform

Social Media ManagementProductivityMarketingAnalytics
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Reviews onG2Capterra
10890 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Enterprise features

Biggest con

Expensive

TL;DR - Hootsuite

  • Social media management platform
  • Schedule and analyze across platforms
  • Enterprise-grade social management
Pricing: Paid only
Best for: Enterprises & pros
4.3/5 across review platforms

What is Hootsuite?

Editorial review
Hootsuite is a comprehensive social media management platform for scheduling, monitoring, and analyzing social content at scale. Features include AI-powered recommendations, unified inbox, competitor benchmarking, and team approval workflows.

Available on: Web

how we evaluateSourcehootsuite.com ↗

Pros & Cons

Pros

  • Enterprise features
  • Great analytics
  • Team collaboration

Cons

  • Expensive
  • Complex interface

Ratings Across the Web

4.3(10,890 reviews)
G27,099 reviews
4.3/5
Capterra3,791 reviews
4.4/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Post schedulingUnified social inboxAI recommendationsAnalytics & reportsCompetitor benchmarkingTeam workflowsBulk schedulingEmployee advocacySocial listeningCustom permissions

Pricing Plans

30-day Free Trial

Professional

$99/month

  • 1 user
  • 10 social accounts
  • Basic scheduling
  • Content calendar
  • Standard reports

Team

$249/month

  • 3 users
  • 20 social accounts
  • Team collaboration
  • Advanced inbox

Enterprise

$15,000+

  • 5+ users
  • 50+ social accounts
  • SSO
  • Content library
  • Unlimited ad spend
Calculate your costView full pricing

How Hootsuite's pricing compares

At $99/mo, Hootsuite is mid-range of its 6 direct competitors ($5 to $199/mo across the set).

Buffer
$5
Later
$25
SocialBee
$29
Loomly
$35
Agorapulse
$49
Hootsuite
$99
Sprout Social
$199

Entry paid plan, monthly.

Reviews

4.3/5

Across 10,890 verified user reviews on G2, Capterra

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Best Hootsuite Alternatives

Top alternatives based on features, pricing, and user needs.

View full list →
Buffer logo
BufferFreemium

Grow your audience on social media

4.4
Sprout Social logo
Sprout SocialPaid

Social media management & analytics

4.4
Loomly logo
LoomlyPaid

Social media management for teams

4.6
Agorapulse logo
AgorapulseFreemium

Streamline social media management and boost engagement

4.5
Later logo
LaterFreemium

Social media management made easy

4.4
SocialBee logo
SocialBeePaid

AI-powered social media scheduling and content recycling

4.6
CoSchedule logo
CoSchedulePaid

Organize marketing content and coordinate timing across channels

4.3
Planoly logo
PlanolyFreemium

Visual planner for social media

4.3
See all Social Media Management tools →

Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

All Hootsuite alternatives8+ tools ranked, pricing + verdict per pickHootsuite vs BufferHead-to-head: features, pricing, who winsHootsuite vs Sprout SocialHead-to-head: features, pricing, who winsHootsuite vs LoomlyHead-to-head: features, pricing, who wins

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Hootsuite FAQ

How does Hootsuite help safeguard a brand's reputation from negative social media mentions?

Hootsuite provides real-time mention alerts, sentiment tracking, and predictive crisis monitoring to help brands stay ahead of negativity and misinformation. It tracks mentions across over 30 social media networks, 300 review sites, and 150 million websites.

What specific AI-powered tools does Hootsuite offer for market research and audience understanding?

Hootsuite utilizes AI-powered market research tools to monitor millions of real-time conversations. These tools help uncover deeper audience demographics, provide conversation forecasts, and identify review themes.

Can Hootsuite help with employee advocacy, and if so, how does it work?

Yes, Hootsuite Amplify is designed to turn passionate employees into advocates. It provides teams with pre-approved, on-brand content that employees can easily share across their personal social networks in seconds.

What advanced features are exclusively available to Hootsuite Enterprise users?

Hootsuite Enterprise offers exclusive advanced features such as automated DMs, comments, and mentions for enhanced customer service, advanced social listening for deeper brand sentiment analysis, and advanced analytics to compare paid and organic campaigns and tie social results to web traffic using GA4 and Adobe Analytics.

What is the difference in competitor benchmarking capabilities between the Standard and Advanced nonprofit plans?

The Standard nonprofit plan allows benchmarking against 5 competitors. In contrast, the Advanced nonprofit plan significantly expands this capability, allowing users to benchmark against up to 20 competitors.

Source: hootsuite.com

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