Zoho Social
Claim this toolManage your social media presence, schedule posts, monitor engagement, and analyze performance.
Visit WebsiteReviews onG2Capterra
6259 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Comprehensive features for scheduling, monitoring, and analytics.
Biggest con
The free plan is limited to one brand and six channels.
TL;DR - Zoho Social
- Schedule and publish social media content across multiple platforms.
- Monitor brand mentions, keywords, and engage with your audience in real-time.
- Analyze social media performance with detailed and customizable reports.
Pricing: Free plan available
Best for: Growing teams
4.7/5 across review platforms
What is Zoho Social?
Zoho Social is a comprehensive social media management platform designed to help businesses of all sizes effectively manage their brand presence across various social media channels. It enables users to schedule an unlimited number of posts, monitor important conversations, and generate custom reports to analyze social media performance.
The platform offers flexible scheduling options, including predictions for optimal posting times and a visual content calendar. It provides a robust monitoring dashboard with multiple listening columns to track mentions, keywords, and brand reviews, allowing for real-time engagement. For analytics, Zoho Social offers pre-built and customizable reports to understand audience demographics and interaction patterns. It also includes features for team collaboration, content approval workflows, and dedicated tools for agencies to manage multiple client accounts from a single dashboard. Zoho Social supports direct publishing to Instagram and offers mobile apps for on-the-go management.
Available on: Web, iOS, Android
Pros & Cons
Pros
- Comprehensive features for scheduling, monitoring, and analytics.
- Supports a wide range of social media platforms, including newer ones like TikTok and Threads.
- Offers robust collaboration tools for teams and agencies.
- Includes AI assistance for content creation and replies.
- Provides detailed reporting and insights into audience engagement.
Cons
- The free plan is limited to one brand and six channels.
- Advanced features like custom reports and CRM integration are only available in higher-tier plans.
- The pricing structure for agencies might become complex with add-ons for more brands and team members.
Ratings Across the Web
4.7(6,259 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Unlimited post schedulingContent calendar for visual pipeline managementListening dashboard with multiple columns for real-time monitoringCustomizable social media analytics and reportsDirect Instagram publishingTeam collaboration and content approval workflowsMobile apps for on-the-go managementAI-powered content assistant (Zia) for replies
Pricing
Freemium
Zoho Social offers a generous free tier with optional paid upgrades for advanced features.
Reviews
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4.7/5
Across 6,259 verified user reviews on Capterra, G2
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Zoho Social FAQ
How does Zoho Social help an agency manage multiple client accounts?
Zoho Social includes dedicated tools for agencies to manage multiple client accounts from a single dashboard. This allows agencies to schedule posts, monitor engagement, and generate custom reports for each client without switching between separate logins.
How does Zoho Social compare to Hootsuite for social media scheduling?
Like Hootsuite, Zoho Social enables users to schedule an unlimited number of posts across multiple platforms. Additionally, Zoho Social offers predictions for optimal posting times and a visual content calendar, while also providing a robust monitoring dashboard with multiple listening columns for real-time engagement.
What are the main limitations of Zoho Social's free plan?
The free plan is limited to one brand and six channels, which restricts the number of social media profiles you can manage. Advanced features such as custom reports and CRM integration are only available in higher-tier paid plans.
Which teams benefit most from using Zoho Social?
Marketing teams and social media managers benefit from Zoho Social's scheduling, monitoring, and analytics features. Agencies and larger teams also benefit from its robust collaboration tools, content approval workflows, and dedicated multi-client management capabilities.
How is Zoho Social priced?
Zoho Social is available on a free tier that covers basic features for one brand and six channels. Paid plans unlock more usage and advanced features, though the pricing structure for agencies can become complex with add-ons for additional brands and team members.
Can Zoho Social publish directly to Instagram?
Yes, Zoho Social supports direct publishing to Instagram, allowing users to schedule and post content without manual uploads. This feature is part of the platform's comprehensive social media management capabilities.
Does Zoho Social include AI assistance for content creation?
Yes, Zoho Social includes AI assistance for content creation and replies, helping users generate posts and respond to engagement more efficiently. This feature supports the platform's goal of streamlining social media management.
What kind of analytics does Zoho Social provide for social media performance?
Zoho Social offers pre-built and customizable reports that analyze audience demographics and interaction patterns. These insights help businesses understand their social media performance and make data-driven decisions.
Source: zoho.com