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Reviews onG2Capterra
122 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Instagram planning

Biggest con

Instagram focused

TL;DR - Planoly

  • Planoly is a visual social media planner for Instagram and Pinterest
  • It schedules posts, manages content calendars, and tracks analytics
  • Free tier available, paid plans from $13/month
Pricing: Free plan available
Best for: Growing teams
4.3/5 across review platforms

What is Planoly?

Editorial review
Planoly schedules and plans visual content. Instagram and Pinterest planning-social management for visual platforms. The visual planning helps. The platform focus is clear. The scheduling works. Visual marketers on Instagram and Pinterest use Planoly for visual content planning.

Available on: Web

Pros & Cons

Pros

  • Instagram planning
  • Visual planner
  • Good for creators
  • Fair pricing
  • Easy to use

Cons

  • Instagram focused
  • Limited features
  • Post limits
  • Better alternatives exist
  • Analytics basic

Ratings Across the Web

4.3(122 reviews)

Ratings aggregated from independent review platforms. Learn more

Key Features

Social media plannerVisual planningSchedulingAnalyticsLink in bioInstagram focus

Pricing Plans

Free Trial

Pricing checked Jul 6, 2026

Free

Free

1 social set

  • 30 uploads/mo
  • Instagram/Pinterest
  • Basic analytics
Most Popular

Starter

$13/month

Annual

  • 60 uploads/mo
  • Auto-post
  • Saved captions
  • Hashtag manager

Growth

$23/month

Annual

  • Unlimited uploads
  • 2 users
  • TikTok
  • Advanced analytics

Pro

$43/month

Annual

  • All Growth
  • 6 users
  • Multi-set
  • Priority support

How Planoly's pricing compares

At $13/mo, Planoly is mid-range of its 5 direct competitors ($5 to $199/mo across the set).

Entry paid plan, monthly. Pricing checked Jul 6, 2026.

Reviews

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4.3/5

Across 122 verified user reviews on G2, Capterra

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Planoly FAQ

How does Planoly help visual marketers on Instagram and Pinterest?

Planoly is designed for visual marketers to plan and schedule their content specifically for Instagram and Pinterest. It provides a visual planner that helps organize and preview how content will appear on these platforms before publishing.

What kind of user benefits most from Planoly?

Planoly is particularly beneficial for creators and visual marketers who prioritize Instagram and Pinterest for their social media presence. Its visual planning tools and scheduling capabilities are tailored for these platforms.

How does Planoly compare to Later for social media planning?

Planoly and Later both offer social media planning, but Planoly is noted for its strong focus on Instagram planning and visual organization. While both serve similar needs, Planoly's visual planner is a key strength for creators.

What are the main limitations of using Planoly for social media management?

Planoly's primary limitation is its strong focus on Instagram, which means it may have limited features for other social media platforms. Users might also encounter post limits and find its analytics capabilities to be basic.

How is Planoly priced?

Planoly offers a free tier for users to get started, with paid plans available for those who require more extensive usage and additional features. The pricing structure scales with increased usage and advanced functionalities.

Can Planoly be used for content scheduling beyond Instagram?

Yes, Planoly can be used for content scheduling on Pinterest in addition to Instagram. Its core functionality revolves around planning and scheduling visual content for these two specific platforms.

Source: planoly.com

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