Later vs Planoly: Which Should You Choose in 2026?
Choosing between Later and Planoly comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Later
Social media management made easy
Best for you if:
- • You want the higher-rated option (8.2/10 vs 8.0/10)
- • Later - visual social planning
- • Drag-and-drop content calendar
Planoly
Visual planner for social media
Best for you if:
- • Planoly is a visual social media planner for Instagram and Pinterest
- • It schedules posts, manages content calendars, and tracks analytics
| At a Glance |  Later | |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Social Media Management | Social Media Management |
Rating | 82/100 | 80/100 |
| Feature | Later | Planoly |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 82 | 80 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Social Media ManagementContent Scheduling | Social Media ManagementContent Scheduling |
Understanding the Differences
Both Later and Planoly solve similar problems, but they approach them differently.Later positions itself as "social media management made easy" while Planolyfocuses on "visual planner for social media". These differences matter depending on what you're trying to accomplish.
When to Choose Later
Later makes sense if you're looking for a budget-friendly option with a free tier solution. With a score of 82/100, it's our top pick in this comparison.
When to Choose Planoly
Planoly is worth considering if you need a flexible option with both free and paid tiers tool.
Who Should Use What?
Bootstrapped or small team?
When every dollar counts, Later lets you get started without pulling out your credit card.
We'd pick: Later
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Later handles scale better in our testing.
We'd pick: Later
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Both have enterprise tiers—compare their security features.
We'd pick: Later
Still not sure? Answer these 3 questions
How much can you spend?
Tight budget? Start free with Later, upgrade when you're ready.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Later higher (82/100). But the community has upvoted Planoly more (0 votes). Pick your source of truth.
Key Takeaways
What Later Does Better
- Higher overall score (82/100)
- Our recommendation for most use cases
Consider Planoly If
- You want to start free and scale later
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Later (82/100). But the honest answer is that "better" depends on your situation. Later scores higher in our analysis, but Planoly might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Later or Planoly better?
Based on our analysis, Later scores higher with 82/100. Later isfreemium while Planoly is freemium. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Later to Planoly easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Later and Planoly offer free trials?
Most software in this category offers free trials or free tiers. Later is freemium with a free tier.Planoly is freemium with a free tier. Visit their websites for current trial offers.