Later starts at $25/month on the Starter plan.
Verified Sep 2026 from the official pricing page.
Is Later worth the price?
Later's pricing is fair for small to medium businesses, with the Starter tier at $25 offering good value for basic social media management.
The Growth tier at $50 provides a significant jump in features like AI and team collaboration, justifying the price increase. The Advanced tier at $80 is well-suited for agencies or larger businesses needing unlimited posts and advanced analytics.
Pricing Plans
14-day Free TrialStarter
$25/month
- 1 social set (6 accounts)
- 60 posts/profile/month
- Visual planner
- Basic analytics
Growth
$50/month
- 3 social sets
- AI credits
- Hashtag suggestions
- Team features
Advanced
$80/month
- 6 social sets
- Unlimited posts
- Advanced analytics
- Priority support
Hidden Costs & Gotchas
Overage fees for posts on lower tiers
How Later compares
4 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Later | $25/month, billing unit not specified | No |
| Buffer | $5/month, billing unit not specified | Yes |
| Hootsuite | $99/month, billing unit not specified | No |
| Sprout Social | $199/month, billing unit not specified | No |
| Agorapulse | $49/user/month | Yes |
| Planoly | $13/month, billing unit not specified | Yes |
| Tailwind | $299/month, billing unit not specified | Yes |
Later Pricing FAQ
How much does Later cost?
Later starts at $25/month on the Starter plan. It offers 3 paid tiers ranging from $25/month to $80/month.
Does Later have a free plan?
Later does not offer a permanent free plan. A free trial is available for 14 days.
Does Later offer a free trial?
Yes. Later offers a free trial lasting 14 days.
What is the cheapest Later paid plan?
The cheapest paid plan for Later is "Starter" at $25/month. Key features include: 1 social set (6 accounts), 60 posts/profile/month, Visual planner.
What are alternatives to Later?
Alternatives to Later include Buffer, Hootsuite, Sprout Social, Agorapulse. Buffer starts at $5/month, billing unit not specified; Hootsuite starts at $99/month, billing unit not specified; Sprout Social starts at $199/month, billing unit not specified.
Later alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Later pricing: later.com/pricing (verified Sep 2026)
- Cite this data: Toolradar, Later pricing verified Sep 2026, toolradar.com/tools/later/pricing
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