Later Pricing 2026

Plans, hidden costs, and cheaper alternatives compared

Is Later worth the price?

75/10

Later's pricing is fair for small to medium businesses, with the Starter tier at $25 offering good value for basic social media management.

The Growth tier at $50 provides a significant jump in features like AI and team collaboration, justifying the price increase. The Advanced tier at $80 is well-suited for agencies or larger businesses needing unlimited posts and advanced analytics.

Pricing Plans

14-day Free Trial

Starter

$25/month

1 social set (6 accounts)
60 posts/profile/month
Visual planner
Basic analytics

Growth

$50/month

3 social sets
AI credits
Hashtag suggestions
Team features

Advanced

$80/month

6 social sets
Unlimited posts
Advanced analytics
Priority support

Calculate your cost View full pricing

Hidden Costs & Gotchas

Additional social sets beyond tier limits

Overage fees for posts on lower tiers

Potential for higher AI credit usage

No annual discount mentioned

Which Plan Do You Need?

Small businesses managing few accounts

Growing teams needing collaboration

Agencies with multiple clients

How Later Compares to Competitors

Compared to Buffer, which offers a similar Pro plan at $15/month for 10 social accounts, Later's Starter at $25 for 6 accounts is slightly more expensive per account. However, Later's Growth tier at $50 provides AI credits and team features that might be more costly or unavailable in similar Sprout Social plans, which start much higher.

Later Pricing FAQ

How much does Later cost?

Later starts at $25/month on the Starter plan. It offers 3 paid tiers ranging from $25/month up to $80/month.

Does Later have a free plan?

Later does not offer a permanent free plan. However, a free trial is available for 14 days.

Does Later offer a free trial?

Yes, Later offers a free trial lasting 14 days. No credit card is typically required to start the trial, though this may vary.

What is the cheapest Later paid plan?

The cheapest paid plan for Later is "Starter" at $25/month. Key features include: 1 social set (6 accounts), 60 posts/profile/month, Visual planner.

Is there a cheaper alternative to Later?

Yes. Popular alternatives to Later include Agorapulse, Loomly, CoSchedule, Buffer. Free alternatives include Agorapulse, Buffer. Compare them side-by-side on Toolradar.