Toolradar Benchmark
What social media management software really costs for a team of 5, 20 and 50 (2026)
Toolradar data: For a team of 20 users, social media management costs from $105 a month (Later Growth, billed annually) to $1,980 (Hootsuite Standard), with a median of $249 across 7 tools, on prices confirmed on each vendor's pricing page on November 4, 2026.
Social media management software schedules posts, answers comments and messages, and reports results across a company's social accounts. Plans are sold per user, or as a team price that includes a few users.
Data as of November 4, 2026. Prices confirmed on vendor pages on November 4, 2026; re-confirmed every few days.
Key findings
- For a team of 5 users, the cheapest confirmed social media management is Later Growth at $48.75 a month (billed annually); the median of 8 tools is $239 and the highest is Hootsuite Standard at $495.
- For a team of 20 users, the cheapest confirmed social media management is Later Growth at $105 a month (billed annually); the median of 7 tools is $249 and the highest is Hootsuite Standard at $1,980.
- For a team of 50 users, the cheapest confirmed social media management is SocialPilot Ultimate at $170 a month (billed annually); the median of 7 tools is $510 and the highest is Hootsuite Standard at $4,950.
- Billing annually instead of monthly lowers the bill by a median of 20.2% across the 3 tools that publish both prices on the same plan, for a team of 20.
Source: Toolradar benchmark, prices confirmed on each vendor's US pricing page on November 4, 2026.
8
tools compared under the same method
5 left out, reasons below
$239
median monthly cost for 5 users
$47.80 per user, n = 8
$249
median monthly cost for 20 users
$12.45 per user, n = 7
$510
median monthly cost for 50 users
$10.20 per user, n = 7
How every row is computed
- For each team size, the cheapest paid plan with a published US price in USD that allows that many users. Plans sold only on quote are not counted.
- Monthly billing and annual billing are computed apart; annual is the yearly total divided by 12. A price with no billing term next to it is not counted, except a price per month on a page that offers no yearly billing at all (no monthly or annual switch, no mention of yearly billing), which is counted as month to month.
- Seat minimums, seat packs and user caps are applied, required add-ons and mandatory vendor fees are added, one-time setup fees are shown apart. A free plan is never the cost; whether it covers the team is shown apart.
- Each price is confirmed on the vendor's live page by two AI checkers from different model families, each quoting the page word for word. A price that is not confirmed is left out; a higher plan left out this way is skipped only when, at its last read price, it costs more than the cheapest confirmed plan.
- Not counted: taxes, usage (AI credits, contacts, tickets, overages), plans capped by usage volume (tickets or conversations a month), discounts shown only in the cart, behind a code or for a limited time, and optional add-ons.
- Rows are ordered by computed cost. No score, no rank of our own; sponsored or paid status never changes inclusion or order.
- A confirmation counts for 14 days: a tool not re-confirmed in that time leaves the tables until it is.
What a team of 5 users pays
| Tool | Billed monthly | Billed annually | Per user | How it was counted | Pricing page |
|---|---|---|---|---|---|
| Later | not confirmed | $48.75/mo Growth, $585/yr | $9.75 | flat price for 2 users, plus 3 extra users; no monthly price confirmed | later.comconfirmed Nov 4, 2026 |
| SocialPilot | $60/mo Standard | $52.50/mo Standard, $630/yr | $10.50 | flat price for 3 users, plus 2 extra users | socialpilot.coconfirmed Nov 4, 2026 |
| Zoho Social | not confirmed | $60/mo Premium, $720/yr | $12 | flat price for 3 users, plus 2 extra users; no monthly price confirmed | zoho.comconfirmed Nov 4, 2026 |
| Statusbrew | not confirmed | $229/mo Premium, $2,748/yr | $45.80 | flat price, up to 6 users included; no monthly price confirmed | statusbrew.comconfirmed Nov 4, 2026 |
| Loomly | $332/mo Beyond | $249/mo Beyond, $2,988/yr | $49.80 | flat price, users not limited | loomly.comconfirmed Nov 4, 2026 |
| Agorapulse | $495/mo Standard | $395/mo Standard, $4,740/yr | $79 | per-seat price x team size | agorapulse.comconfirmed Nov 4, 2026 |
| Sprout Social | not confirmed | $395/mo Essentials, $4,740/yr | $79 | no monthly price confirmed | sproutsocial.comconfirmed Nov 4, 2026 |
| Hootsuite | not confirmed | $495/mo Standard, $5,940/yr | $99 | no monthly price confirmed | hootsuite.comconfirmed Nov 4, 2026 |
What a team of 20 users pays
| Tool | Billed monthly | Billed annually | Per user | How it was counted | Pricing page |
|---|---|---|---|---|---|
| Later | not confirmed | $105/mo Growth, $1,260/yr | $5.25 | flat price for 2 users, plus 18 extra users; no monthly price confirmed | later.comconfirmed Nov 4, 2026 |
| SocialPilot | $135/mo Standard | $127.50/mo Standard, $1,530/yr | $6.38 | flat price for 3 users, plus 17 extra users | socialpilot.coconfirmed Nov 4, 2026 |
| Zoho Social | not confirmed | $210/mo Premium, $2,520/yr | $10.50 | flat price for 3 users, plus 17 extra users; no monthly price confirmed | zoho.comconfirmed Nov 4, 2026 |
| Loomly | $332/mo Beyond | $249/mo Beyond, $2,988/yr | $12.45 | flat price, users not limited | loomly.comconfirmed Nov 4, 2026 |
| Agorapulse | $1,980/mo Standard | $1,580/mo Standard, $18,960/yr | $79 | per-seat price x team size | agorapulse.comconfirmed Nov 4, 2026 |
| Sprout Social | not confirmed | $1,580/mo Essentials, $18,960/yr | $79 | no monthly price confirmed | sproutsocial.comconfirmed Nov 4, 2026 |
| Hootsuite | not confirmed | $1,980/mo Standard, $23,760/yr | $99 | no monthly price confirmed | hootsuite.comconfirmed Nov 4, 2026 |
No confirmed figure for 20 users: Statusbrew (no plan that allows 20 users had its price confirmed on this read).
What a team of 50 users pays
| Tool | Billed monthly | Billed annually | Per user | How it was counted | Pricing page |
|---|---|---|---|---|---|
| SocialPilot | $200/mo Ultimate | $170/mo Ultimate, $2,040/yr | $3.40 | flat price, users not limited | socialpilot.coconfirmed Nov 4, 2026 |
| Later | not confirmed | $217.50/mo Growth, $2,610/yr | $4.35 | flat price for 2 users, plus 48 extra users; no monthly price confirmed | later.comconfirmed Nov 4, 2026 |
| Loomly | $332/mo Beyond | $249/mo Beyond, $2,988/yr | $4.98 | flat price, users not limited | loomly.comconfirmed Nov 4, 2026 |
| Zoho Social | not confirmed | $510/mo Premium, $6,120/yr | $10.20 | flat price for 3 users, plus 47 extra users; no monthly price confirmed | zoho.comconfirmed Nov 4, 2026 |
| Agorapulse | $4,950/mo Standard | $3,950/mo Standard, $47,400/yr | $79 | per-seat price x team size | agorapulse.comconfirmed Nov 4, 2026 |
| Sprout Social | not confirmed | $3,950/mo Essentials, $47,400/yr | $79 | no monthly price confirmed | sproutsocial.comconfirmed Nov 4, 2026 |
| Hootsuite | not confirmed | $4,950/mo Standard, $59,400/yr | $99 | no monthly price confirmed | hootsuite.comconfirmed Nov 4, 2026 |
No confirmed figure for 50 users: Statusbrew (no plan that allows 50 users had its price confirmed on this read).
Excluded, and why
- Planable: Priced per workspace (one per brand or client) with unlimited users: the price follows brands, not people.
- Publer: Priced by a calculator on social accounts and additional members; the page text shows only the default price ($5 or $10 a month), never the price of an additional member.
- Sendible: The prices we last read were not on its pricing page on November 4, 2026: they may have changed, or the page loads them in a way our readers do not see.
- SocialBee: Users are counted per workspace (1, 3 or 5 users per workspace, 1 to 30 workspaces per plan), so the users a plan includes depend on how a team splits its brands; an extra user costs $10 a month or $100 a year as a plan add-on, but how many users each plan already includes depends on the workspaces.
- Vista Social: Plans include 2, 3 or 4 users; extra users are "Customizable" with no published price and Enterprise (8+ users) is custom, so no published price covers a team of 5 or more.
What each price leaves out
Plans, add-ons and usage charges not in the figures, tool by tool
- Agorapulse: Custom: tailored pricing, Request a demo; 10 social profiles per plan; extra profiles optional, $10 to $15 a month each; Free plan after the trial: mentioned in the FAQ, its limits are not on the page; Advanced Listening, Advocacy, Competitive Benchmarking, X Lite and X Plus: add-ons on demo or contact; Nonprofit pricing: not counted
- Hootsuite: Enterprise: Contact for pricing; Monthly billing: offered, its prices are not in the page text as read; Standard: up to 10 social accounts; Nonprofit discount: not counted
- Later: Starter: $18.75 a month billed yearly, 1 user, extra users not available; Monthly billing: a Bill Monthly toggle is shown, its prices are not in the page text as read; Social sets (8 profiles each) and extra social sets ($11.25 a month each): not users; Extra AI credits: optional, $3.75 a month for 100 credits
- Loomly: Enterprise: custom price for 61+ social accounts; Social accounts: 12 on Starter, 60 on Beyond (not users); Nonprofit discount (50%): not counted
- SocialPilot: Essentials: $30 monthly or $25.50 billed annually, 1 user, no additional users listed; Enterprise: Contact Sales; Extra social accounts: optional, $4 a month each
- Sprout Social: Enterprise: custom price, Schedule a demo; Monthly prices of Standard, Professional and Advanced: not in the page text as read; Trellis Plus AI credits: optional, $28 per seat a month ($35 billed monthly); Premium Analytics, Listening, Employee Advocacy and Professional Services: optional add-ons; Essentials and Standard: 5 social profiles (not users)
- Statusbrew: Lite: $69 a month billed annually, 1 user; Monthly billing: a Monthly toggle is shown, its prices are not in the page text as read; Premium extra users: offered, price not stated; Enterprise: custom pricing, unlimited users; Agency plans: from $49 a month per client
- Zoho Social: Standard: $10 a month billed annually, 1 team member, no member add-on listed; Monthly billing: plan prices not in the page text as read (extra members $12 a month); Agency ($230) and Agency Plus ($330) a month billed annually, 5 team members: cost more than Premium; Extra brands: optional, $14.50 to $19.50 a month each billed annually (not users)
Questions
How much does social media management cost for a team of 5?
Across 8 tools whose prices Toolradar confirmed on the vendor's pricing page (November 4, 2026), the cheapest paid plan for 5 users costs from $48.75 a month (Later Growth, billed annually) to $495 (Hootsuite Standard), median $239 a month, or $47.80 per user. Taxes, usage and optional add-ons are not included.
How much does social media management cost for a team of 20?
Across 7 tools whose prices Toolradar confirmed on the vendor's pricing page (November 4, 2026), the cheapest paid plan for 20 users costs from $105 a month (Later Growth, billed annually) to $1,980 (Hootsuite Standard), median $249 a month, or $12.45 per user. Taxes, usage and optional add-ons are not included.
How much does social media management cost for a team of 50?
Across 7 tools whose prices Toolradar confirmed on the vendor's pricing page (November 4, 2026), the cheapest paid plan for 50 users costs from $170 a month (SocialPilot Ultimate, billed annually) to $4,950 (Hootsuite Standard), median $510 a month, or $10.20 per user. Taxes, usage and optional add-ons are not included.
Which social media management tools were left out of this benchmark?
5 tools were left out: Planable (Priced per workspace (one per brand or client) with unlimited users: the price follows brands, not people); Publer (Priced by a calculator on social accounts and additional members; the page text shows only the default price ($5 or $10 a month), never the price of an additional member); Sendible (The prices we last read were not on its pricing page on November 4, 2026: they may have changed, or the page loads them in a way our readers do not see); SocialBee (Users are counted per workspace (1, 3 or 5 users per workspace, 1 to 30 workspaces per plan), so the users a plan includes depend on how a team splits its brands; an extra user costs $10 a month or $100 a year as a plan add-on, but how many users each plan already includes depends on the workspaces); Vista Social (Plans include 2, 3 or 4 users; extra users are "Customizable" with no published price and Enterprise (8+ users) is custom, so no published price covers a team of 5 or more).
About this benchmark
Why it exists. A vendor's page tells you its own price per user. This page applies one method to every tool, under the same conditions, so the totals can be compared: seat minimums, seat packs, user caps and required fees are applied the same way for all.
Independence. Toolradar sells advertising, including sponsored placements on some pages. Sponsored or paid status never changes which tools are included here or their order: inclusion is the list of tools considered (all shown, in the tables or under Excluded) and order is the computed cost. There is no score or rank of our own on this page. See how we rate.
Related. Best social media management tools · Social media management statistics · All benchmarks
Reuse. Free to reuse under CC BY 4.0 with a link to this page. Cite this: Toolradar, “What social media management software really costs for a team of 5, 20 and 50”, prices confirmed November 4, 2026, toolradar.com/benchmarks/social-media-management-cost. Machine-readable: JSON, CSV.