SplitLab
ClaimedTest landing pages, track visitor behavior, and find conversion-winning variations
From $49/mo, billed monthly (free plan available) Visit WebsiteThe Bottom Line
- Best for
- Agencies and marketers testing landing pages to improve conversion rates
- Price
- From $49/mo, billed monthly (free plan available). Compare plans
What is SplitLab?
Available on: Web
Key Features
- A/B test URLs or raw HTML pages
- Route traffic through custom domains
- Track form submissions with one script tag
- Set traffic splits between variants
- Detect winners using chi-square statistical testing
- Add custom scripts or tracking pixels per variant
Pricing Plans
Pricing checked Oct 27, 2026. Source: trysplitlab.com, read Oct 27, 2026
| Plan | Price | Details |
|---|---|---|
| Starter | Free |
+2 more Show less
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| Pro | $49 / mo |
+4 more Show less
|
| Growth | $99 / mo |
+6 more Show less
|
| Agency | $149 / mo |
+4 more Show less
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| Scale | $349 / mo |
+4 more Show less
|
Is SplitLab worth the price?
SplitLab's pricing is fair and well-structured for a range of users.
The free tier with 1,000 visitors is generous for testing small sites, while Pro at $49/month offers solid value for growing startups. Agency at $149/month is a strong deal for agencies managing multiple clients, and Scale at $349/month provides unlimited capacity for large teams.
Best for bootstrapped founders, growth teams, and agencies looking for a straightforward A/B testing tool.
How SplitLab's pricing compares
At $49/mo, billed monthly, SplitLab is mid-range of its 4 comparable direct competitors ($29 to $495/mo across the set).
Not ranked, different unit or currency: Unbounce $29/mo flat, whole organisation, billed monthly.
Entry paid plan, monthly price, billed monthly. Pricing checked Oct 27, 2026.
SplitLab by the numbers
Toolradar data: SplitLab's entry paid plan ($49/mo, billed monthly) ranks #8 of 17 for price among the A/B Testing tools with a verified entry price and no stated unit, where the median is $75/mo. As of Nov 2026.
| Metric | SplitLab | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $49/mo, billed monthly | $75/mo | #8 of 17 tools with no stated price unit, verified price |
| Free plan | Yes | 20 of 38 have one | n/a |
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All A/B Testing data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “SplitLab by the numbers”, Nov 2026.
Reviews
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SplitLab FAQ
How does SplitLab pricing compare with other A/B Testing tools?
Source: trysplitlab.com