SplitLab Pricing 2026
Plans, hidden costs, and alternatives compared
Prices last confirmed on Oct 27, 2026 on trysplitlab.com. Same data as Markdown or JSON.
Cite this data: Toolradar, SplitLab pricing verified Oct 2026, toolradar.com/tools/splitlab/pricing
SplitLab starts at $49/month on the Pro plan.
Verified Oct 2026 from the official pricing page.
Is SplitLab worth the price?
SplitLab's pricing is fair and well-structured for a range of users.
The free tier with 1,000 visitors is generous for testing small sites, while Pro at $49/month offers solid value for growing startups. Agency at $149/month is a strong deal for agencies managing multiple clients, and Scale at $349/month provides unlimited capacity for large teams.
Best for bootstrapped founders, growth teams, and agencies looking for a straightforward A/B testing tool.
Pricing Plans
Starter
Free
- 1 active test
- 2 variants per test
- 1,000 visitors per month
- Basic analytics
- Zero-config tracker.js
Pro
$49 / mo
- 10 active tests
- Unlimited variants
- 25,000 visitors per month
- 1 custom domain
- CSV export
- Conversion goals
- Priority email support
Growth
$99 / mo
- 10 active tests
- Unlimited variants
- 50,000 visitors per month
- 2 custom domains
- Build and edit with AI
- UTM personalization
- 1 team seat
- CSV export
- Priority email support
Agency
$149 / mo
- 50 active tests
- Up to 10 clients
- 100,000 visitors per month
- Up to 10 custom domains
- Team seats
- Custom scripts per variant
- UTM personalization
Scale
$349 / mo
- Unlimited tests
- Unlimited clients
- Unlimited visitors
- Unlimited custom domains
- White-label branding
- Webhook integrations
- Priority support
How SplitLab compares
2 of 6 direct competitors offer a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| SplitLab | $49/month, billing unit not specified | Yes |
| VWO | $299/month, billing unit not specified | Yes |
| Optimizely | Contact sales | No |
| Convert | $299/month, billing unit not specified | Yes |
| AB Tasty | Contact sales | No |
| Unbounce | $29/month flat for the whole organisation | No |
| Crazy Egg | $29/month, billing unit not specified | No |
SplitLab Pricing FAQ
How much does SplitLab cost?
SplitLab starts at $49/month on the Pro plan. It offers 4 paid tiers ranging from $49/month to $349/month. A free plan is also available.
Does SplitLab have a free plan?
Yes. SplitLab offers a free plan called "Starter". It includes: 1 active test, 2 variants per test, 1,000 visitors per month.
What is the cheapest SplitLab paid plan?
The cheapest paid plan for SplitLab is "Pro" at $49/month. Key features include: 10 active tests, Unlimited variants, 25,000 visitors per month.
What are alternatives to SplitLab?
Alternatives to SplitLab include VWO, Optimizely, Convert, AB Tasty. VWO starts at $299/month, billing unit not specified; Convert starts at $299/month, billing unit not specified; Unbounce starts at $29/month flat for the whole organisation.
SplitLab alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official SplitLab pricing: www.trysplitlab.com/ (verified Oct 2026)
- Cite this data: Toolradar, SplitLab pricing verified Oct 2026, toolradar.com/tools/splitlab/pricing
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