Build landing pages that convert, faster than ever
Visit WebsiteThe Bottom Line
Entry price
From $74/mo
Biggest pro
A/B testing built-in
Biggest con
Expensive
TL;DR - Unbounce
- Landing page builder trusted by 15,000+ brands with 100+ templates and drag-and-drop editor
- Smart Traffic AI automatically routes visitors to pages where they convert best - 30% more conversions
- Built-in A/B testing, popups, sticky bars, and integrations with 1,000+ apps via Zapier
What is Unbounce?
Available on: Web
Pros & Cons
Pros
- A/B testing built-in
- AI optimization
- Great templates
Cons
- Expensive
- Learning curve
Ratings Across the Web
Unbounce holds an aggregate rating of 4.4 out of 5 from 1,565 reviews across G2 and Capterra, last checked March 18, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
Pricing Plans
Free TrialPricing checked Aug 11, 2026
Build
$74/month
Getting started
- Unlimited landing pages
- Unlimited popups
- 1,000 conversions/month
- AI copywriting
Experiment
$112/month
Optimizing
- All Build features
- 30% more conversions
- A/B testing
- Smart Traffic
Optimize
$187/month
Scaling
- All Experiment features
- 2,500 conversions/month
- Advanced targeting
- Priority support
Concierge
$649/month
Enterprise
- All features
- 5,000+ conversions
- Dedicated CSM
- Launch support
Is Unbounce worth the price?
Unbounce's pricing is on the higher side compared to some market alternatives, especially for smaller businesses.
The 'Build' tier at $74/month offers a decent starting point for basic needs, but the jump to 'Experiment' at $112/month for A/B testing and Smart Traffic is significant. This pricing structure is best suited for businesses with established marketing budgets and a clear need for conversion optimization.
Hidden Costs & Gotchas
Annual billing required for listed prices
Conversion limits can lead to tier upgrades
No free tier available
How Unbounce Compares to Competitors
Compared to Leadpages, which starts around $49/month, Unbounce's $74/month entry point is higher. Instapage also offers similar features but typically starts at a much higher price point, making Unbounce a mid-range option for advanced landing page builders.
How Unbounce's pricing compares
At $74/mo, Unbounce is the most affordable of its 3 direct competitors.
Entry paid plan, monthly. Pricing checked Aug 11, 2026.
Reviews
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Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
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Unbounce FAQ
How does Unbounce help marketers improve conversion rates?
Which teams would benefit most from using Unbounce?
How does Unbounce compare to Instapage for landing page creation?
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Does Unbounce include a free tier for users?
What are the main trade-offs to consider when choosing Unbounce?
Can Unbounce be used to capture leads beyond just landing pages?
Source: unbounce.com