Unbounce Pricing 2026
Plans, hidden costs, and alternatives compared
Cite this data: Toolradar, Unbounce pricing verified Oct 2026, toolradar.com/tools/unbounce/pricing
Unbounce starts at $74/month on the Build plan.
Verified Oct 2026 from the official pricing page.
Is Unbounce worth the price?
Unbounce's pricing is on the higher side compared to some market alternatives, especially for smaller businesses.
The 'Build' tier at $74/month offers a decent starting point for basic needs, but the jump to 'Experiment' at $112/month for A/B testing and Smart Traffic is significant. This pricing structure is best suited for businesses with established marketing budgets and a clear need for conversion optimization.
Pricing Plans
Free TrialBuild
$74/month
Getting started
- Unlimited landing pages
- Unlimited popups
- 1,000 conversions/month
- AI copywriting
Experiment
$112/month
Optimizing
- All Build features
- 30% more conversions
- A/B testing
- Smart Traffic
Optimize
$187/month
Scaling
- All Experiment features
- 2,500 conversions/month
- Advanced targeting
- Priority support
Concierge
$649/month
Enterprise
- All features
- 5,000+ conversions
- Dedicated CSM
- Launch support
How Unbounce compares
1 of 5 direct competitors offers a free plan.
| Tool | Starting price | Free plan |
|---|---|---|
| Unbounce | $74/month, billing unit not specified | No |
| Instapage | $79/month, billing unit not specified | No |
| Leadpages | $37/month, billing unit not specified | No |
| ClickFunnels | $147/month, billing unit not specified | No |
| Kameleoon | $495/month, billing unit not specified | No |
| Landingi | Contact sales | Yes |
Unbounce Pricing FAQ
How much does Unbounce cost?
Unbounce starts at $74/month on the Build plan. It offers 4 paid tiers ranging from $74/month to $649/month.
Does Unbounce have a free plan?
Unbounce does not offer a permanent free plan. A free trial is available.
Does Unbounce offer a free trial?
Yes. Unbounce offers a free trial.
What is the cheapest Unbounce paid plan?
The cheapest paid plan for Unbounce is "Build" at $74/month. Key features include: Unlimited landing pages, Unlimited popups, 1,000 conversions/month.
What are alternatives to Unbounce?
Alternatives to Unbounce include Instapage, Leadpages, ClickFunnels, Kameleoon. Instapage starts at $79/month, billing unit not specified; Leadpages starts at $37/month, billing unit not specified; ClickFunnels starts at $147/month, billing unit not specified.
Unbounce alternatives
Direct competitors. Starting prices match the table above.
Sources
- Official Unbounce pricing: unbounce.com/pricing (verified Oct 2026)
- Cite this data: Toolradar, Unbounce pricing verified Oct 2026, toolradar.com/tools/unbounce/pricing
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