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ClickFunnels

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Build sales funnels with landing pages, order forms, and email automation

From $97/mo flat, billed monthly Visit Website
Reviews on G2 Capterra
1,083 reviews tracked

The Bottom Line

Price
From $97/mo flat, billed monthly. Compare plans

Key facts

  • ClickFunnels is an all-in-one platform for building sales funnels, online stores, and managing various marketing and sales activities.
  • It features an intuitive drag-and-drop editor and AI Coaching for guided success and optimization.
  • The platform aims to convert online visitors into paying customers through a comprehensive suite of tools.

Pros

  • Comprehensive platform for building sales funnels, online stores, CRM, email marketing, and online courses.
  • Drag-and-drop editor simplifies funnel creation for users of all technical levels.
  • Integrated AI Coaching provides personalized success plans and on-demand guidance.
  • Offers A/B testing capabilities to optimize funnels and email campaigns for higher conversions.
  • Includes tools for managing contacts, appointments, sales opportunities, and affiliate programs.

Cons

  • Pricing can be high, especially for advanced plans, potentially limiting accessibility for small businesses or startups.
  • The extensive feature set might have a steep learning curve for new users.
  • The platform's focus on funnels might not be ideal for businesses primarily needing a traditional website builder.

What is ClickFunnels?

ClickFunnels is a sales funnel builder that helps entrepreneurs sell products and services online. Features landing pages, order forms, and email automation.

Available on: Web

Ratings Across the Web

4.5 (1,083 reviews)

ClickFunnels holds an aggregate rating of 4.5 out of 5 from 1,083 reviews across G2 and Capterra, last checked September 17, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

  • Sales funnels
  • Landing pages
  • Email marketing
  • Membership sites
  • A/B testing

Pricing Plans

Pricing checked Nov 1, 2026. Source: clickfunnels.com/pricing, read Nov 1, 2026

ClickFunnels plans and prices, checked November 2026
Plan Price Details
Launch

$97 / mo

  • Unlimited funnels
  • 1 workspace
  • 2 team members
+5 more
  • 10K contacts
  • 50K emails/month
  • 3 courses
  • 5 custom domains
  • Standard support
Scale

$197 / mo

  • Unlimited funnels
  • 5 workspaces
  • 5 team members
+7 more
  • 75K contacts
  • 300K emails/month
  • 6 courses
  • Unlimited custom domains
  • Priority and live chat support
  • Custom code editor
  • Webhooks/full API access
Optimize

$297 / mo

  • Unlimited funnels
  • 10 workspaces
  • 10 team members
+7 more
  • 150K contacts
  • 750K emails/month
  • 10 courses
  • Unlimited custom domains
  • Priority and live chat support
  • Custom code editor
  • Webhooks/full API access
Dominate

$5,997 / yr

  • Unlimited funnels
  • 20 workspaces
  • 20 team members
+8 more
  • 400K contacts
  • 1.2M emails/month
  • 20 courses
  • Unlimited custom domains
  • VIP support
  • Custom code editor
  • Webhooks/full API access
  • 3 hours private onboarding

Is ClickFunnels worth the price?

Fair value

The Pro and Funnel Hacker tiers at $197 and $297 monthly offer more features but maintain a premium price point.

It's best for established businesses or marketers who heavily rely on sales funnels and can justify the investment through increased conversions.

Full ClickFunnels pricing: every plan, hidden costs and alternatives

How ClickFunnels's pricing compares

ClickFunnels starts at $97/mo flat for the whole organisation. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.

ClickFunnels
$97/mo flat, whole organisation, billed monthly
$29/mo, billed monthly
$29/mo, billed monthly
$29/mo, billed monthly
$29/mo flat, whole organisation, billed monthly
$39/mo, billed monthly
$17.90/mo

Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Nov 1, 2026.

Email me when ClickFunnels changes its price

One email per change, found on the vendor's own pricing page. Unsubscribe any time.

Recent pricing updates

Changes we detected on the ClickFunnels pricing page.

  • Plans changed: Launch added at $97 a month; Scale added at $197 a month; Optimize added at $297 a month; Dominate added at $499.75 a month, billed annually; Basic, Pro, Funnel Hacker removed.

ClickFunnels by the numbers

ClickFunnels compared with 71 Landing Pages tools on Toolradar, as of Nov 2026
Metric ClickFunnels Peer median Position (1 is best)
Free plan No 62% have one n/a
Listed as an alternative to 8 tools 2 #19 of 71 (joint)
User rating 4.5/5 (across the web, 1,083 ratings) 4.5/5 #18 of 39 (joint) tools with 20+ reviews

Listed as an alternative to: #17 on 2026-10-16 to #19 on 2026-11-02 (rank among 71 tools, 1 is best).

Each position is counted among the tools that have data for that row, as noted under it. All Landing Pages data · How we compute this. Advertising and placement fees are not inputs to any position.

Cite this: Toolradar, “ClickFunnels by the numbers”, Nov 2026.

Reviews

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4.5/5

Across 1,083 verified user reviews on Capterra, G2

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ClickFunnels FAQ

How does ClickFunnels help entrepreneurs sell products online?

ClickFunnels is a sales funnel builder designed to help entrepreneurs sell products and services online. It provides features like landing pages, order forms, and email automation to streamline the sales process.

Which teams would benefit most from using ClickFunnels?

Teams focused on marketing and sales, particularly those in e-commerce or lead generation, would benefit from ClickFunnels. Its comprehensive platform supports building sales funnels, managing online stores, and executing email marketing campaigns.

How is ClickFunnels priced?

ClickFunnels is a paid product and does not include a permanently free tier. Its pricing can be high, particularly for advanced plans, which might be a consideration for small businesses or startups.

What kind of limitations should users be aware of with ClickFunnels?

Users should be aware that ClickFunnels' pricing can be high, especially for advanced plans, potentially limiting accessibility for smaller businesses. Additionally, its extensive feature set might present a steep learning curve for new users.

Can ClickFunnels be used to create traditional websites?

While ClickFunnels is a comprehensive platform, its primary focus is on building sales funnels rather than traditional websites. Businesses primarily needing a conventional website builder might find its funnel-centric approach less ideal.

How does ClickFunnels compare to Unbounce for building landing pages?

ClickFunnels offers a comprehensive platform for building entire sales funnels, including landing pages, order forms, and email automation, along with CRM and online course capabilities. Unbounce primarily focuses on landing page optimization and conversion.

Does ClickFunnels offer tools for optimizing sales funnels?

Yes, ClickFunnels includes A/B testing capabilities to help users optimize their funnels and email campaigns. This allows for continuous improvement to achieve higher conversion rates.

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